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Beer Companies Hopping Into Social Media – Part 1, Big Brands
Whether it’s the long established (1759) mega brewer Guinness with its worldwide celebrations of Arthur’s Day (for founder Arthur Guinness) and fan page attracting over 276 thousand “likes” or the much younger (est. 1991), much smaller New...
Why Some Companies are Wary of Investing in Strategic Social Media Engagement
Today, as part of my current course with the Social Media Academy, I’ve been working an exercise to develop a concept and framework for a consultancy business in the field of social media. In line with how the assignment was set, the first thing I...
Listening, the Silent Discipline, and Social Media
We talk about listening to the social media conversation, so how good are we at listening?For anyone explaining or advising on how best to operate in a social media enabled world, it is a commonplace now to emphasize the crucial importance of “...
China and Feeling For Stones: a Conversation with Zhang Hai Hua
Author of Think Like Chinese on Des Walsh & Friends show The other week on my Des Walsh & Friends show on BlogTalkRadio, I had the pleasure of speaking with a woman of great accomplishment and business sagacity, a specialist in cross-...
LinkedIn Tip #1: Review Your Profile Regularly
This is the first in a series of weekly posts in which I'll be sharing some tips on how to use LinkedIn to good effect. This week's tip is about having a well-crafted, up to date profile. And that includes paying close attention to keywords.The...
Keeping My Carbon Footprint Down with Skype Video
Thanks to Skype video, I will have the pleasure of being a co-presenter, with my colleague Professor Lonnie B. Hodge, at a workshop being held a few weeks from now about 4,300 miles (about 9,300 km) away, in Guangzhou, China. I love doing live...
BlogWorld & New Media Expo Inviting Speakers
For anyone interested in being a speaker at BlogWorld & New Media Expo 09, mid-October in Las Vegas, Jim Turner's session on BlogTalkRadio this coming Friday Feb 20th, US time, is a must. I acknowledge that when it comes to speaking at...
New Global Site for Social Media Consultants & PR 2.0 Specialists
My friend and colleague Lonnie B. Hodge, who is based in Guangzhou, China, doesn't just “think outside the square” - he left the square thinkers behind long ago. And he is always coming up with bright ideas and often I find in the...
Why Asking About the ROI on Social Media is the Wrong Question
One of the many knowledgeable and articulate people I was privileged to meet and learn from recently at BlogWorld & New Media Expo is Jason Falls, director of social media for Louisville, Kentucky based brand-building agency Doe-Anderson. Jason...
Web Wednesday Guangzhou Presentation
Is there a rule of the universe that, when you are doing a presentation on a tech-related subject and/or to a group with lots of techies present, the technology will let you down, wholly or in part? Last night’s presentation to the Web...
New Site for Social Media Jobs
Bloggers looking for paid work as bloggers have a few places to go online, including Darren Rowse's Problogger Job Board, Jim Turner's Bloggers for Hire, or one of the blogger networks such as b5media. But what if your professional interests and...
Last Minute Discount for BlogWorld & New Media Expo
It’s BlogWorld & New Media Expo time again in Las Vegas this coming weekend, September 20-21, with an Executive & Entrepreneur Day on Friday, September 19. You can see the full conference program on the BlogWorld site. I’ll be...
New Project to Help Explain Social Media
It was good to be invited to be a member of the Interim Advisory Board for the Social Media Club. And now we get serious. After a short burst of behind-the-scenes tossing around of ideas on priorities for our attention, Social Media Club Co-...
Interview with Yovia Founder Jalali Hartman
Recently I interviewed entrepreneur Jalali Hartman, Founder and CEO of the Yovia network, of which I am pleased to be a founding member. Although the interview is posted on my Social Media Show site, that site is still being established so I do not...
Setting Up a Community Site: #3 People
Continuing the series on setting up a community site, under the title Social Media East and using the WordFrame platform, this post focuses on people. That includes people who are, or might be: interested professionally or otherwise in the subject...
Future of Media 2008 Reports
As per my previous post, yesterday was the day for the Future of Media Summit 2008, held courtesy of a video linkup simultaneously in Sydney and Silicon Valley. Event originator and organiser Ross Dawson has a “quick review” on the...
Setting Up a Community Site: #1 Concept and Name
This is the first post in my Setting Up a Community Site series, using the WordFrame platform but applying general principles in the process, so the series will hopefully be of interest to a wider group than just those of us using WordFrame. As...
Barcamp a First for the Gold Coast and for Me
The weather here on the Gold Coast last Saturday was stormy, but not stormy enough to keep me from attending my first Barcamp, which was also the first Barcamp to be held on the Gold Coast, at Griffith University’s leafy campus at Southport...
Social Media Strategist is a Real Job
Wow! Things change so fast in this Internet-driven world. And if your business is wholely or largely in the online world, how you describe what you do and have reasonable confidence that will still be an appropriate tag a couple of years from now?...
Groundswell and Social Media in the Global Economy
Charlene Li and Josh Bernoff, top researchers at Forrester Research, are clearly on a winner with their forthcoming book on social media, Groundswell: Winning in a World Transformed by Social Technologies On the Groundswell blog you can read the...
