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Dealing with Self-destructive Behaviors on Branded Sites
As marketers, we tend to get damn near messianic about the web. We eagerly consume books by Clay Shirky, Seth Godin and others about the great things connectedness is doing for humankind, we (if we’re honest) spend a lot more time thinking about...
Tracking Health Trends with Twitter
Since the advent of what we would recognize as social media in the mid-2000’s, discussions over business use of social platforms have mostly focused on social’s value as a communications and marketing tool. But by focusing so narrowly on talking to...
Social Media: A Challenge for Regulated Industries
Special thanks to Laura Newman in our sister program, the Communications Executive Council, for inspiration on this topic by way of her original post on the CEC Insider blog. As my past posts indicate, I spend a lot of time waxing poetic about...
Social Media: A Scary Proposition for B2Bs
As part of my quest to know everything there is to know about what our B2B members are doing in the social media space, I spent this past Wednesday in Chicago at MLC’s B2B Social Media Strategy Builder workshop. It was a great opportunity to...
Community Management: Marketing Discipline of the Future?
Once upon a time, Nike was in the business of selling athletic shoes. And sell athletic shoes, they did – capturing 50% of the market by 1980, before beginning large-scale advertising or even going public. But success attracts competitors and...
4 Ingredients for Attacking (the Right) Social/Mobile White Spaces
Last week, I wrote about why so many brands seem to be hitting a sophomore social media stall. In short, they are failing to aim their social efforts at creating new-in-kind value for consumers around the brand. Spotting these sorts of...
3 Tips for Dealing With Negative Feedback Online
At a Blogwell conference last year, Tim Collins and Ed Terpening from Wells Fargo shared their experience using social media to reshape online conversation about their brand. In the presentation below, Tim and Ed outline three tips for...
Buzzwords Decoded: Ten Social Media Terms To Know
Whether you want to get smart or sound cool, here's what ten commonly used social media buzzwords mean in layman's terms. What other jargon is your digital agency (or, more likely, your 14 year-old) throwing your way? 1. Social...
