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Measuring social media influence
Greenpeace Australia came and did a presentation for Social Media Club Sydney, about the social media component for their global campaign to get Nestlé to stop buying unsustainable palm oil from Sinar Mas, a global supplier that was destroying...Women use social mobile more than men
demographics of social media use on mobile devices Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You may be surprised to discover women were...Social mashup goes mainstream: Pepsi Hit Refresh
Pepsi Australia Hit Refresh social mashup Earlier this week, Pepsi Australia's Hit Refresh social media and heavyweight outdoor campaign started it's promotions activation phase, via a Twitter treasure hunt and the engagement so far has been...what are the rules of social media?
photo credit: grifray Its so easy to get caught up in “shoulds” especially with social media. I firmly believe that social is what you make it - the only rules of social media are conversation and participation. It bothers me when...HabitatUK return to Twitter
It was in June that HabitatUK learnt the power of social media when they jumped on Twitter and used trending topic hashtags (the most tasteless was the Iran Election) to push signups to their marketing database and furniture discounts . As the...A social media elevator speech
As today was designated Recycle a Blog Post Day, I decided to go back to my very first post, which was written to explain web 2.0 as a digital trend to a traditional advertising agency I was working for at the time. The only thing I've changed is...How Facebook privacy is being eroded for advertising
Facebook signup continues to grow at exponential rates across the globe. In three months since April 2009, they've added another 50 million users If you're looking for stats on Facebook's infiltration into individual countries, the CheckFacebook...How social media influences trust in advertising
photo credit: Artotem Last week Nielsen released the 2009 Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries. The survey covers degrees of trust consumers have for advertisers/brands. The top 3 are worth...HabitatUK apologises for Twitter hashtag issue
The post I did a few days ago, How not to use Twitter HabitatUK a case study, hit a chord on Social Media Today. It was the most viewed post  (more than 22,000 views, 41 comments and 636 RTs, as of this morning) and it obviously struck a chord...How not to use Twitter: HabitatUK as a case study
Habitat is a trendy furniture store, set up by Terence Conran in the 1970s, for those who've never been to the UK its like a slightly more upmarket version of Ikea. @HabitatUK turned up on Twitter a couple of days ago, and decided to use trending...How iPhone shapes social media
This wonderful video shows the incredible infographics at Apple's World Wide Developer Conference WWDC 2009 - it showed the “live” download of the top 20,000 apps from iTunes App store. It's generated a lot of buzz - and for good reason...7 top Australian blog lists
photo credit: List Blog posts of lists are really popular. Lists of top blogs are even more popular. So I'm jumping on the bandwagon and compiling the definitive list of the definitive lists. You can call it Digital Tip's 7 top Australian Blog...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”