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Taxi Service Apps Disrupt the Traditional Companies

Although an increasing number of taxis are equipped with embedded telematics units, this is being overshadowed by the rapid rise in popularity of smartphone-based taxi apps, which enable passengers to order a taxi and the driver receiving pick-up...

Posted January 29, 2014    

Mobile Internet Growth Will Shift to Asia-Pacific Region

Following the current worldwide trend, many of the people who have yet to experience the Internet will likely gain access via a mobile device -- such as a smartphone. During 2013, global mobile Internet service revenue is estimated to have grown 23....

Posted January 21, 2014    

A Forward-Thinking B2B Brand Journalism Case Study

Marketing leaders at multinational companies within the Technology, Media and Telecom (TMT) sectors have witnessed the slow but consistent decline of the trade publications that once dominated the marketplace as the go-to media for specific industry...

Posted October 28, 2013    

Why Social Media is Not Valued by Savvy CEOs

With macro-economic uncertainty continuing in numerous markets around the globe, some chief marketing officers (CMOs) at large multinational companies are already being forced to make dramatic budget cuts to both their staffing levels and the...

Posted October 16, 2013    

Global Shifts in the Smartphone Platforms Market

Proving once again that nothing lasts forever in the highly competitive mobile sector, Apple's share in the worldwide smartphone operating system market posted a year-over-year decline during the second quarter of 2013 (2Q13). Meanwhile, Android and...

Posted August 19, 2013    

How Emerging Markets Transform the Mobile Internet

The apparent significance of emerging markets to the evolution of the Mobile Internet is really nothing short of a transformation. Demand for lower cost technology has helped to advance all wireless broadband deployments and it's shifting the...

Posted July 11, 2013    

425 Million IP Connected Devices in U.S. Homes

It's estimated that there are 425 million devices connected to the Internet in U.S. homes, according to the latest market study by The NPD Group. They found that while personal computers are still the primary connected device, numerous others are...

Posted January 14, 2013    

The Worldwide Market Outlook for Advertising Spend

As 2012 comes to a close, marketers can reflect upon the results of their significant ongoing advertising spend. Most will maintain the status quo by sinking the vast majority of their budget into advertising. That's good news for the troubled...

Posted December 29, 2012    

The Global Video Infrastructure Market Outlook

Infonetics Research released excerpts from two of their latest video entertainment related market studies. Video-on-Demand (VOD) and Encoder Equipment and Video Subscribers -- which tracks equipment sold to telco IPTV, cable video, and satellite...

Posted November 3, 2012    

86 Million Americans Use a Smartphone to Shop

comScore released the results from the latest market study of U.S. mobile smartphone user shopping behavior, which found that 4 in every 5 people -- 85.9 million in total -- accessed retailer related content on their device in July, 2012.Amazon...

Posted September 27, 2012    

How Facebook and Twitter Enable News Discovery

It seems that senior executives at big media companies are still not quite sure if Facebook and Twitter are friend or foe -- relative to their legacy advertising-centric business models.Granted, the realm of online media used to be more predictable...

Posted June 24, 2012    

More Marketers Shifting Budget to Online Video Ads

According to the latest market assessment by eMarketer, they anticipate strong growth in the amount of marketing budgets being applied to online display advertising -- in particular, commercial video content. In the U.S. market, eMarketer...

Posted April 9, 2012    

SXSW 2012: the Digital Disruption Continuum

What I didn't see at South by Southwest Interactive (SXSWi) this year is just as important as all the interesting things that I did experience. So, I'll start with some of the most notable topic departures from the prior years. The denial, by big...

Posted March 15, 2012    

Video Chat Use Upside - 550 Billion Minutes in 2015

The video communications market can be divided into three sub-markets depending on the consumer electronics (CE) device which is being used to make the call: PCs, Mobile, and living room (digital home) devices. That being said, the living room...

Posted February 10, 2012    

Mobile Content Revenue to Exceed $1 Billion by 2015

New product announcements and service demos at CES confirmed what many pundits predicted, a variety of mobile devices -- media tablets and smartphones, in particular -- and digital media streamed from the cloud was a pervasive theme. Indeed, the...

Posted January 15, 2012    

SXSW 2011: Transmedia Content Marketing

Brand marketers in a variety of different industries are beginning to accelerate their multimedia production and distribution efforts. They're acting more like non-fiction storytellers and commercial publishers, as they create new forms of digital...

Posted March 16, 2011    

SMB Social Media Marketing Expectations Reset

eMarketer reports that according to a market study performed by Network Solutions and the University of Maryland, small-business social media marketing use has apparently plateaued in the U.S. at 24 percent adoption. The study of American small to...

Posted October 3, 2010    

U.S. Social Media Marketing Budgets Rise Slowly

According to a June 2010 survey by King Fish Media, HubSpot and Junta42, a remarkable 72 percent of the polled American business leaders said that they now had a social media marketing strategy. eMarketer reports that the companies surveyed 457 U....

Posted August 29, 2010    

Growing Confusion about Behavioral Ad Targeting

  eMarketer reports that Internet users have been sending mixed messages about targeted advertising. Sometimes say they appreciate the relevance; sometimes they would provide personal information to facilitate targeting; and yet they also...

Posted July 24, 2010    

 
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