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5 Signs of Mobile Madness

If you've been waiting for the year of mobile--forget about it—I am officially declaring this the Mobile Century. Internet usage on mobile devices now exceeds that of fixed machines, global mobile ad sales will top $20 billion this year and ads on...

Posted March 25, 2014    

Is Social Media Really a Teenage Mutant Ninja Hurdle?

Never having accepted that puns are the lowest form of humor, I found myself revisiting “Teenage Mutant Ninja Hurdle,” as a surprisingly profound catch phrase for the current state of social media. So please forgive me as I exploit the “Heroes in a...

Posted February 10, 2014    

Reality Check on Real-Time Marketing

Last year at this time, Oreo captivated the Twitterverse with its “Dunk in the Dark” tweet during the Super Bowl blackout. Since then, the notion of real-time marketing (RTM) has been championed by some as a discipline unto itself and something that...

Posted February 2, 2014    

7 CMO-Worthy Resolutions

Here’s a New Year’s fact: 9 out of 10 marketers that don’t make resolutions don’t achieve them!  So, yes, setting goals is a good place to start, but better yet is setting the right goals.  To help you get off the starting blocks in 2014...

Posted December 31, 2013    

Warming Up Your Innovation Engine

The complaint I hear most often from my peers is that they simply don’t have time to think anything through. Shorter deadlines, smaller staffs and endless emails leave limited minutes for quiet contemplation, let alone inspired creativity. Yet...

Posted December 3, 2013    

Retailers Battle It Out on Social for Black Friday Supremacy

With only four days left until the single biggest shopping day of the year, it is almost impossible to avoid Black Friday ads on any medium, including social media.  There are literally thousands of tweets, posts and ads compelling us to “Save...

Posted November 25, 2013    

CMO = Content Marketing's Obligatory

Like the fairest belle at the ball, content marketing danced across the 2013 stage, grabbing headlines and conference slots, nearly displacing social media as the year’s hot topic. However, seasoned marketers found all the recent attention mildly...

Posted November 11, 2013    

Lovin' Customer Service via Twitter

Very few brands deal with 28 million customers a year let alone each day like McDonald's does in its restaurants. This gargantuan level of interaction continues on social media as the brand receives 5 mentions a second on Twitter alone, adding up to...

Posted October 28, 2013    

All Hail! Content Marketing (in Context) Is King

Cultivating a successful content marketing strategy means moving beyond standard self-promotion and instead speaking to potential customers in a hyper-relevant manner. Easier said than done when the objectives remain generating demand, driving leads...

Posted October 8, 2013    

'Tis the Hour of Content Marketing

New energy and bigger budgets are being devoted to Content Marketing, and for good reason. It's a quintessential example of "Marketing as Service," a conceptual approach that has long informed Renegade's work and is now being trumpeted by many...

Posted October 5, 2013    

7 Vows Before Plunging into Influencer Marketing

Like a new bride, influencer marketing is suddenly getting fresh attention from brands, agencies and service providers alike. But talk to practitioners and they will tell you that building successful programs takes a highly concerted effort—not...

Posted September 23, 2013    

Searching for Social ROI? Talk to Ted

Just the other day a CEO said to me, "No worries Drew--even though you can't show a linear relationship between all of our social media activities and sales, I have faith that they are helping my business." And if you believe that, I've got this...

Posted September 10, 2013    

The Anatomy of a Successful B2B Influencer Program

“So do you think all this influencer marketing stuff is overhyped?” asked the CMO standing next to me two weeks ago. Like a veteran batter expecting and getting a curveball, I didn’t swing at this one too hard but rather went with the pitch so to...

Posted August 28, 2013    

The Quest: In Search of Social ROI

A lot of social media practitioners like me obsess about the ROI of Social Media.  Not just because current and prospective clients want to see some kind of a return on the services we collectively provide (although that’s a damn good...

Posted July 25, 2013    

Wait, Social Media Isn't Free?

One of the more common misconceptions about social media is that a company or brand can achieve and maintain meaningful results at little or no cost. Sure, setting up brand pages on Facebook, Twitter, LinkedIn, Instagram and just about any other...

Posted April 8, 2013    

5 Most Common Mistakes in Social Media

When my agency started doing social media audits three years ago, we weren’t exactly sure what to expect. What we soon discovered is that, big or small, B2B or B2C, many companies seem to be making the same mistakes, regardless of the department...

Posted March 28, 2013    

Six Must-Haves to Cut Through

Cutting through has never been easy. The old-school triumvirate of surprise, emotion and relevance used to deliver reliably effective ads. But after tracking some recent success stories, I recommend adding a new troika of socialize, searchify and...

Posted February 12, 2013    

Getting Return on Relationship: A Book Review

When my friend Ted Rubin asked me to read his new book, Return on Relationship, I thought, “There goes a perfectly good Sunday afternoon.”  Little did he know that I would rather visit a proctologist than hunker down with a business book on any...

Posted January 29, 2013    

Is LinkedIn Useless?

“LinkedIn is useless,” a friend of mine (who’s not in the industry and is quite successful) said to another friend recently. At first, my social Spidey-senses went nuts—these seemed like fighting words, for sure—but before I could “educate” this...

Posted January 16, 2013    

6 Lessons From the Social Media World Forum

If you go to as many social media conferences as I do, sometimes it is difficult to separate the wheat from the chaff. At least that's the excuse I'm going to give for having my associate at Renegade, Merlin Ward share the six unique lessons he...

Posted December 18, 2012    

 
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