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Brand Storytelling: How to Connect with Customers Though Visual Media

Humans are visual creatures: we are programmed to react to visuals more so than words, and an incredible 93% of communication is in fact non-verbal. Visuals are processed 60,000X faster in the brain than text, and 90% of information transmitted to...

Posted April 3, 2014    

7 Habits of Insanely Productive People

I consider myself a highly productive person. Especially so when I take on multiple projects that I am passionate about. And when I bite more than I can chew – which happens often, because I love what I do – I go into overdrive. And that’s when, on...

Posted March 14, 2014    

5 Ways Businesses Are Using Visual Storytelling on Facebook

Brands have been posting images on Facebook for years, but how many of them are using photos or videos to tell visual stories? Companies have so many great stories to tell – the stories of their brand heritage, the stories of internal innovation,...

Posted March 4, 2014    

7 Unconventional Behaviors of Inspiring Leaders

There are very few great managers. And even fewer great leaders. Making your team happy by displaying behaviors that are expected from you as a manager is hard. But it is even harder to inspire people to follow you, especially if you don’t have...

Posted February 11, 2014    

Five Tips to Turn Social Media Mistakes Into Customer Advocacy

We read about how to turn happy customers into brand advocates, but what about the unhappy ones? There’s no point in investing time and effort into a brand advocacy program to motivate your current customers to speak on your behalf when you still...

Posted February 7, 2014    

Reaping the Benefits of Diversity for Modern Business Innovation

Stephen Covey once said: “Strength lies in differences, not in similarities.” Diversity is critical for organization’s ability to innovate and adapt in a fast-changing environment. Some of the most successful entrepreneurs and most admired...

Posted January 30, 2014    

5 Holiday Social Media Management Tips for Brands

It’s December, which means that brands are snowed under – metaphorically and possibly literally – trying to keep up with the Holiday rush. But publically you need to present an image of festive cheer – and you need to be there to help your customers...

Posted December 16, 2013    

7 Ways to Get Bloggers Buzzing About Your Brand

If you are a locally-based business, connecting with nearby customers and community influencers is vital for your business. Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising, and this is...

Posted December 13, 2013    

Women Launch More Companies, But They Stay Smaller

Women launch businesses at 1.5 times the national rate, according to data gathered in the 2010 census. That’s an incredible number, but it’s accompanied by some less thrilling news: the same data shows that companies founded by women are less likely...

Posted November 30, 2013    

Four Types of Visual Content That Cut Through the Noise [SLIDESHARE]

From the beginning of time, people have been expressing themselves through visuals. It is very natural for us to pay immediate attention to illustrations and graphics. And in an increasingly noisy digital landscape, marketers must use them to stand...

Posted November 27, 2013    

Bragging Rights: Why Women Don't Talk Themselves Up and How to Do It Effectively

A DNTL Podcast on CBC’s radio one discussed the issue of bragging. Many of us – especially women – struggle to talk about ourselves. Why is this? Research conducted by Yale University sheds some light on the topic of bragging.Corinne Moss-Racusin –...

Posted November 24, 2013    

The Startup Visa's Appeal to Women

There’s a stereotypical concept of who makes a good startup founder: guys in a Californian garage tend to fit the bill, particularly if they’re recent college grads and single. But there are plenty of female startup founders who regularly disprove...

Posted November 19, 2013    

To Get Reluctant Employees on Board With Social Media, Put ‘Em Through Boot Camp

We all know that successful social media adoption within any organization isn’t an easy process. Even though social media has been around for a while, there is still a huge perception and knowledge gap within global companies around effectiveness of...

Posted November 14, 2013    

Want to Prove Your Company Is Human? Get Your CEO to Tweet

Big company executives are virtually invisible on social networks. Whether it’s CEOs, CMOs, or CIOs only a small number of them are finding time to engage with their peers and their customers on Twitter, Facebook, Google+ and other social networks....

Posted November 13, 2013    

Top 7 Qualities of Women Leaders

Successful women often credit luck for changing their lives, but there’s so much more to the making of a woman leader than luck. Luck is less about good things randomly happening to people who happened to be in the right place at the right time,...

Posted November 7, 2013    

Want to Find Brand Ambassadors? Start with Your Employees

The 2012 Edelman Trust Barometer, a trust and credibility survey that collects data from more than 30,000 people, found that regular rank-and-file company employees have more credibility than executives. While this might seem like bad news for...

Posted October 29, 2013    

The Ultimate Guide to Pinterest for Every Brand: Engage and Flourish

On the surface, Pinterest metrics seem simple, but underneath they are actually a bit confusing. This follow up article to our Ultimate Guide for Pinterest should help you gain a deeper understanding of Pinterest metrics and provide tips on...

Posted October 17, 2013    

To Go Viral, Here's What Content Has to Make You Feel

Every business dreams of “going viral” – their content passed from device to device like some kind of 21st century bubonic plague – except instead of carrying death and destruction, viral content spreads the word about innovative, customer-focused...

Posted October 7, 2013    

7 Shared Traits That Unite Women in Power

If we take a look at some of the most prominent female leaders – Arianna Huffington, chair, president, and editor-in-chief of the Huffington Post Media Group; Maria Eitel, CEO of the Nike Foundation; Sheryl Sandberg, COO of Facebook; Hilary Clinton...

Posted September 27, 2013    

8 Essentials of Creating a Sustainable Advocacy Program

The most talked about brands are those that create a special connection with their customers and promote brand advocacy. The best advocacy programs enable customers to hold the image of a brand in their own hands. They empower company’s fans,...

Posted September 26, 2013    

 
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