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5 Secrets to Email Marketing Success for Small Business

Email marketing is the best kept secret in small business. Even though it is one of the most effective and affordable ways to stay in touch with customers and prospects, there is hesitancy about using emails to their fullest potential. When asking...

Posted April 10, 2014    

Google Field Tests a Gmail Change that’s Good for Marketers

Google is quietly testing a change to Gmail’s Promotion tab. The field test announced this week gives users the option to view incoming messages in a list or image format. The image format view has a Pinterest feel and gives marketers the ability to...

Posted April 1, 2014    

Social Marketing's Future Moves Closer with the Integration of Wildfire and DoubleClick

 Evolution from stand-alone tools that manage specific channels to digital marketing solutions that provide comprehensive insight to online activity is inevitable. Google’s integration of Wildfire’s technology into DoubleClick Digital Marketing...

Posted March 27, 2014    

Esurance: Brilliant Marketing Strategy or Lost Opportunity?

Successful marketing campaigns engage people on the front end and deliver results on the backend. It is a balance of creating buzz and generating revenue that is very hard to achieve. The content that generates the most shares is rarely the catalyst...

Posted March 3, 2014    

Gmail Continues to Challenge Email Marketers

Unsubscribing to email messages just got a little easier for Gmail users and a little more challenging for email marketers. Google’s continued efforts to simplify inbox management for users led to the introduction of a prominent “unsubscribe” link...

Posted March 1, 2014    

How to Create the Conversations Your Customers Really Want

“It’s all about the conversation” is the social media battle cry. It is not as loud today as it once was but advocates still champion conversation as a marketing tool. The promise of people driving sales by discussing companies, products and...

Posted February 4, 2014    

Get Ready for the Super Bowl: 5 Tips to Prepare for Social TV Participation

The three components of viral content are preparation, opportunity, and luck. Americans’ propensity for sharing comments on social media sites while watching TV combined with a big event like Super Bowl XLVIII provides the opportunity. Good...

Posted January 29, 2014    

6 Reasons Your Facebook Postings May Not Get Responses

The first sign that things were changing on Facebook appeared a few weeks ago. There was a significant drop in reach for almost all of our clients. Reach is the metric provided in Facebook analytics that is supposed to show how much exposure a...

Posted January 22, 2014    

Leaders Hiding Behind Their Teams Is Not Leadership

Secret Service Special Agents assigned to a protective mission are prepared to lay their life down to fulfill their responsibility. It is part of their job. The job description may not specify, “Take a bullet for the President” but it is a...

Posted January 16, 2014    

The First Rule of Business Growth: Know Your Customers

People choose your business for a reason. It may be convenience, service, quality, the “in” thing to do, or a combination. Knowing why your customers choose your company and how they want to be served is critical to creating a sustainable growth...

Posted January 14, 2014    

8 Must Have Company Objectives for 2014

Growing a business is challenging. Changes in the marketing environment are happening faster than ever before. Customer expectations are evolving as new technology empowers people. The companies with the best customer relationships have a...

Posted January 6, 2014    

The Best of 2013: Social Media Activity [VIDEOS]

2013 was a year filled with stunts and activity designed to capture attention and keep people talking. Here are a few of the best social media moments and tools:Best Viral Video:Volvo’s epic split video featuring Jean Claude Van Damme captures the...

Posted January 1, 2014    

The Beginning of the End for Black Friday and Cyber Monday

The day after Thanksgiving has been considered the biggest shopping day of the year for decades. It was the day that kicked off Christmas shopping. When retailers realized that they could draw large crowds with deep discounts on loss leaders, they...

Posted December 4, 2013    

5 Ways Service Can Improve Customer Retention While Reducing Costs

Customer retention is a company job. People often think that customer acquisition is a marketing function while retention belongs in the service department. Both of those functions are interchangeable because a company that does a good job retaining...

Posted November 29, 2013    

Creating a Social Media Dream Team

Social media responsibilities began in marketing. It was a logical starting point because social media was expected to eliminate traditional tactics. The marketing team has always managed brand image. Social networks had the potential of expanding...

Posted November 28, 2013    

Top 10 Reasons Your Videos Aren't Viral

Viral videos get millions of views but do they really help companies grow? Contributions to the revenue stream are possible when the videos connect with people that use the products or services. Without that connection, a video is little more than...

Posted November 26, 2013    

Best Practices: Using Email to Market Renewal Products

Customer retention is essential to companies offering renewal products. Most people don’t think about their insurance or banking until they have an issue that needs resolving or they receive a renewal notice. This makes it easy for the competition...

Posted November 25, 2013    

Three Steps to Creating Customer-Centric Viral Videos [VIDEOS]

Creating viral content is a goal shared by many brands because it exponentially increases marketing reach at minimal cost. It isn’t a realistic goal because the whimsy of the general population creates viral messages. A better goal is to create...

Posted November 22, 2013    

How to Best Serve Self-Serve Customers

Once upon a time, pulling into a gas station meant that a uniformed attendant would dash out to pump your gas, wash your windows, and give a quick check under the hood. After your tank was full and payment rendered, a wave and smile sent you away...

Posted November 21, 2013    

Social Network Site Loyalty is Risky Business

Social media participation is a necessary part of an integrated marketing mix. Customers and prospects look for reviews and online activity before making purchase decisions. Joining the right networks can expand marketing reach and introduce your...

Posted November 19, 2013    

 
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