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Sunsetting Your Product on Social Media

Previously I've talked about how you can use social media for beta testing, creating buzz, customer service and brand advocacy. In this final article I'll explain how to go about sunsetting - or retiring - your product on social media.Putting a...

Posted February 2, 2014    

How to Manage Customer Service for Your Product Online

In previous posts I’ve examined how social media supports the product life cycle. I talked about how to create a beta community for product testing. Then I explained how to build social media buzz around your product. Most recently I blogged about...

Posted November 29, 2013    

How to Build Brand Advocates in Social Media

In previous posts on how social media supports the product life cycle I examined how to create a beta community for product testing and how to build social media buzz around your product. After those two stages, you need to tap in to your brand...

Posted November 13, 2013    

How to Create Social Media Buzz for Your New Product

In part one of my 'Using social media to support your product lifecycle' series, I looked at how to find and build a beta community for your product or service. In part two, I look at how to create social media buzz and word of mouth marketing to...

Posted November 7, 2013    

How to Create a Beta Community for Product Testing

Social media isn't just about campaigns or brand engagement. One of its often overlooked uses is for product testing, right from the blueprint designs, through different iterations to delivery. In this series, I'll look at the various steps from...

Posted October 24, 2013    

Choosing Social Media Tools: Top Tips

After the big bang of social media came the big bang of social media tools. The market place has never been busier and to complicate things there is a boom in acquisitions and mergers among platform and network providers.Only a few years ago social...

Posted August 15, 2013    

 
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