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Bloggers, What is the Price of Your Soul?
"Marketing's New Rage: Brands Sponsoring Influential Bloggers" That's the headline of a recent article at WWD.com which has to do with brands sponsoring bloggers. "Barneys New York, Gap, Coach and other big brands are collaborating with...Facebook Meets Goldilocks and the Three Bears
You know the story of Goldilocks. She tried papa bear's bed and it was too hard, then mama bear's bed and it was too soft, and then baby bear's bed, which was just right. Well, we need a "just right" solution for Facebook Pages. You know, they...Social Plugins: Eight Reasons to Like Facebook
Considering its recent privacy gaffe, we can all think of reasons not to like Facebook. In this post, I want to list eight reasons you should. They all have to do with the new Social Plugins, which enable site owners to open up their content for...Will Changes to LinkedIn Groups Mean Changes in User's Attitudes?
If you've participated in any LinkedIn Groups lately, you know they've undergone quite a facelift. This video outlines the changes: It doesn't appear that the changes have been rolled out unilaterally. In at least one group in which I...Social Media Marketing: The Tail That Wags the Dog
I wanted to close this week by referencing a post written by uber-marketer Seth Godin titled "The distraction, the tail and the dog" in which he outlines the core of what makes a business run, "making sales, delivering on promises, overcoming the...LinkedIn Continues to Follow Where Facebook and Twitter Leads
LinkedIn, the business-focused social network that sometimes gets lost in the shadow of Facebook and Twitter, has just launched a new feature many will find familiar -- the ability to follow a company. Think of it as LI's version of...Business Blogging: Is There a Right or Wrong Way?
Search Engine Land blogger Ciarán Norris says there is no right way to blog. He cites Forrester's recent policy decision to require its analysts to blog at Forrester.com, which seems like the wrong path to take but, given the recent...The Proprietary Web
I'm seeing a trend develop toward an Internet that is proprietary, differentiated and splintered. Quite the opposite of the homogeneous platform we were hoping it would become. The differentiation itself takes several forms. For example, one is...Blog Posting Formats Best Defined by Type of Blog
A few years ago blogger Amy Gahran introduced a series of posts about blog posting formats in which she outlined seven styles: Link-only Link blurb Brief remark List Short article Long article Series postings (I'll let you read her post to get...Social Media Works for Small Business. I Have Proof.
(Image attributed to Conspiracy of Happiness) A new survey conducted by Citibank shares some disheartening news: "Few U.S. small businesses have adopted social media outlets such as Facebook and Twitter for business uses." The survey...Today Marks Official Launch Day of The Digital Handshake
Today marks the official launch of The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media. Here's a three minute video which talks about it. My thanks to everyone who had a part in this book, and that's a lot of...Twitter may be a tool but it's not a machine
Guy Kawasaki, in his post from December 2008, says Twitter is a tool (or "twool" as he put it). As an old-school purist who believes that the quality (read that "relevance") of your Twitter following trumps the quantity, I find the notion that...The way The Digital Handshake will sell
My new book, The Digital Handshake, hit the stores shelves earlier than I anticipated, the result being that my plans to market the book are having to expedited. You might be surprised to know that publishers don't do the marketing for an...Twitter hires ex-Googler as COO; yet another reason I believe they will sell to Google
(Eric Schmidt, Google CEO and Evan Williams, Twitter CEO)Twitter just hired Dick Costolo to serve as their COO, according to the New York Times. Costolo helped found Feedburner, a company that was sold to whom? Uh, that would be Google of course....Social media metrics that matter
A recent SmartBrief on Social Media poll asked the question: What is the most important metric to track in social media? The results found that "virality" and "sentiment" predominated, not ROI. Virality (the reach of your brand...Facebook, Friendfeed and getting back to basics
I'm reading lots of blog posts about Facebook's acquisition of Friendfeed and a number of bloggers are saying the same thing -- it's time to rethink our approach to social media. Here are three examples:"There's a lesson in Friendfeed's sale for...The Age of the Stream is Upon Us
via farm3.static.flickr.comAs you may know, Steve Rubel has ceased publishing to his long-tenured blog Micropersuasion, in favor of using Posterous to lifestream. According to Steve, lifestreaming is where it's at, and I've no reason to argue...Lifestreaming reminds me of blogging's good old days
I remember when blogging was much less "long form" and much more extemporaneous. I called it "shoot from the hip, speak from the heart" kind of publishing. Literally, you could have one post that was a quick hit of little more than a paragraph or...Marketing via Facebook Pages
I've been on a Facebook kick all week, so going to wrap it up with a post that asks a question. But first, let me set it up with some background. Let's go back to around 2004/2005 when blogs were the social medium of choice for the most part...When is outsourcing social media okay and when is it not
A controversial post on the topic of outsourcing social media recently published in the SmartBrief on Social Media blog said, "Entrusting your brand's voice to a bunch of strangers-— or anyone not directly integrated and passionate about...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”