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Look Through the Social Window

That glorious “bing” heralding from your social page signals more than just a comment or mention.Repeat after me:“Bing” = Content IdeasThe comments fans and followers leave on your brand’s Facebook page and the tweets that mention your organization...

Posted January 23, 2014    

Inbound Marketing: It Ain't Dead Yet!

The marketing world has been abuzz with articles about content marketing – what it is, how to do it, what it means for the fate of humanity, etc. – for years. Some think we’ve now indoctrinated this strategy into our marketing “Best Practices” and...

Posted October 20, 2013    

How to Score a Job in Advertising

So, you really love plaid, you can drink a craft beer with the perfect balance of ironic coolness, and you’ve got a notepad that you take everywhere filled with ideas on ideas on ideas. Let me guess – you want to get into advertising, yeah? That’s...

Posted September 30, 2013    

The Moment I Fell In Love With Instagram Again

In a milestone for the photo-sharing platform, Instagram hit 150 million users a couple of weeks ago, 50 million of which joined in the last six months. The social platform’s co-founder Kevin Systrom explains, "Instagram has changed the way people...

Posted September 24, 2013    

Let's Party: How to #Twitterview

"A Twitterv- a Twitter what? What the hell is that?"Yes, my friends, that was the one and only Chris Horton’s response to a friendly invite for a #Twitterview from Juliane Pettorossi on behalf of Silverback Social last week. I assured him it was not...

Posted August 9, 2013    

Digital Video Advertising Is Growing: Marketers Get Excited

Nobody likes a broken record, but what if that record was playing music so good that you actually didn’t mind the repetition all that much – like Bob Dylan’s Blonde on Blonde:;or Mumford’s Sigh No More:T Swift’s Red:(Ok, I’m kind of kidding on...

Posted July 30, 2013    

New Study: The ROI of Video in Email Marketing

We want video and we want it now!While these exact words may not be coming out of consumers’ mouths, their actions are screaming them loud and clear. YouTube alone has more than 1 billion unique users a month who watch over 6 billion hours of video...

Posted July 27, 2013    

Authenticity and ROI in Social Media: Are Both Possible?

I stop to catch my breath. I can feel the fiery burn shoot through my calves and radiate in my quads. My shoulders feel as though they might collapse from this unidentifiable weight, pushing into my once strong and sturdy muscles. I gasp, hoping to...

Posted July 11, 2013    

From the Intern Desk: A Guide to Digital Marketing Acronyms

Hello again! It’s lyss.c, the intern at Synecore Tech. They let me share my tips on social media a couple of weeks ago, and well, since I didn’t cause a fiery mess, they’re letting me spew my two cents again – luck you! I’ve got to say; I’ve learned...

Posted July 10, 2013    

SMBs Embrace Digital Marketing; Poised for Growth

Although we are still trying to fully understand the depth, nuances and capabilities of digital marketing, it is a trend that no longer feels like a trend but the norm. While larger companies are presumably in a better position to make this shift in...

Posted July 8, 2013    

From the Intern Desk: 4 Quick and Dirty Tips to Social Media

Hey there, marketing professionals/geniuses/world changers. It's lyss.c (my stage name for when my rap career takes off), the integrated digital marketing intern at SyneCore Tech. You probably don’t think you need to know any of the nonsense the...

Posted July 8, 2013    

New Study: Email Marketing Actually Works?!

It’s obvious to most of us now that the digital space is a must for businesses to connect with their consumers. The cool kid in town is social media; there are a lot of deals and steals advertised on the various channels, and there’s even been some...

Posted July 7, 2013    

New Study: Email Marketing Actually Works?!

It’s obvious to most of us now that the digital space is a must for businesses to connect with their consumers. The cool kid in town is social media; there are a lot of deals and steals advertised on the various channels, and there’s even been some...

Posted July 2, 2013    

Save the Humans! Wearable Tech Gives a New Definition to Integration

Picture this: a convulsing teenager spastically rolling on the floor next to her slaughtered iPhone 5 (duh) with tears violently spewing from her eyes. I’m sure you’re thinking, this is so over-exaggerated, “that’s TOTALLY NOT ME,” yah, yah, yaaahhh...

Posted July 1, 2013    

From the Intern Desk: 4 Quick and Dirty Tips for Social Media

Hey there, marketing professionals/geniuses/world changers. It's lyss.c (my stage name for when my rap career takes off), the integrated digital marketing intern at SyneCore Tech. You probably don’t think you need to know any of the nonsense the...

Posted June 26, 2013    

New Study: The ROI of Video in Email Marketing

We want video and we want it now!While these exact words may not be coming out of consumers’ mouths, their actions are screaming them loud and clear. YouTube alone has more than 1 billion unique users a month who watch over 6 billion hours of video...

Posted June 25, 2013    

5 Step Approach to Business Blogging

You’ve heard it before: in order to generate leads online, your business needs to blog. So, that's got you convinced? Awesome. Next step: you need to start. Settle those nerves, folks; I’ve got five steps to help you jump start your business...

Posted June 22, 2013    

ModCloth: A Rad (and Obvious) Social Media Strategy

Brands should delight. Really, that’s what it all comes down to, right? People, humans, homo sapiens, peeps – whatever you want to call us curious creatures – want to feel special and loved. That’s human nature, baby. And just like an “I’m...

Posted June 19, 2013    

Search Party: Google and the Evolution of SEO

Welcome to the search party, folks. It’s a bit crowded; everyone’s confused, and – oh, what’s that? Someone’s talking really loudly…OH HEEEYYY Google - How yooouuu doing?As marketers, we’re all grappling with the paradigm shift in search that’s...

Posted June 17, 2013    

Social Commerce: I Know You're Selling Me Something

A new study sponsored by Lyris and published today by the Economist Intelligence Unit (EUI) looks at both consumers and marketing executives in consumer product industries in order to analyze the effectiveness of different marketing channels....

Posted June 16, 2013    

 
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