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The Ukraine Revolt: Observations from the Social Side

The violent unrest in Ukraine is certainly cause for alarm, as Western governments threaten harsh reaction if Putin and Russia intervene. From a media and social perspective, many feel someone is pushing what seems to be a Ukraine unrest agenda....

Posted February 26, 2014    

Sochi 2014: Hot and Cool and Yours and Social

If you’ve been watching at all, the Winter Olympics in Sochi are about as social a world event as we’ve ever seen. From the unbalance and propaganda-like negative hype before Vladimir Putin announced the games’ beginning, to the tweets of the...

Posted February 19, 2014    

The State of the Union on Social Media

MWW Group, rated by O'Dwyer's the fifth most profitable American PR agency, published yesterday on their Return On Reputation blog a revealing infographic aimed at what Americans found most important about Tuesday's State of the...

Posted January 30, 2014    

2014: A Year of PR Titans Versus Unconfined Advertisers

A recent post by Richard Edelman on his 6 A.M. blog, Show Up Differently makes about as bold a statement as I’ve ever read. The world's most influential PR company has alreaedy marked 2014 as the year of unparalleled change, some even suggest a...

Posted January 14, 2014    

Facebook Class Action Fears: How Deep the Privacy Runs

A new US lawsuit contends Facebook mines users’ private messages for advertisers without those users’ proper consent.A complaint filed in California Dec. 30th charges that Facebook “misleads users into believing they have a secure, private mechanism...

Posted January 10, 2014    

What If Mobile Trends Transformed Search? What If We Could Find More, Faster, and Easier?

By now almost everyone knows desktop search is losing share of audience like an aged rock star sees their fan base thin. Looking to mobile, what if this fast emerging world morphed into something far better than we've seen, even better than just...

Posted January 4, 2014    

PR Outreach Test Case: News Versus Announcement

Some say the effectiveness of the press release is all done in. You may have even heard some negative pundits say, “PR is dead, let’s mourn the passing and get on with digital marketing.” Well, as far as I can tell down here in the PR trenches, all...

Posted December 17, 2013    

How Marketing Saved Jobs and Boosted ROI

AMT Hotels Group (Acqua Marcia Turismo) was and is one of Sicily’s most iconic luxury hotel chains. A company now on a path toward mega success, though, was not long ago a business at a crossroads. Allow me to present another facet to a series of...

Posted October 24, 2013    

When Will Enough Google Targeting Be Enough for Consumers?

This weekend my partner was researching Crete Hotels and attractions for an upcoming trip we are planning when she discovered the latest of Google’s bold moves at using yours and our data. No I’m not talking about spilling all our beans to the NSA,...

Posted October 14, 2013    

Proving the Power of Story: Part Two, Combined Social Effect

Two weeks ago I reported on how public relations enters into the digital mix of communication channels today. For a long time proving the ROI of PR was a splinter in the side of many. Today, the release of a study by leading hospitality marketers,...

Posted October 4, 2013    

PR's Rightful Place: Proving the Power of Story

With all the technological advances and innovations out there, measuring and proving the effectiveness of public relations activities is still largely theory. An influence and measurement test I am currently running on the Scandinavian hotel group...

Posted September 19, 2013    

Why Email Will Never Die

Way back in 1971 an engineer named Raymond Tomlinson created something called Email to be used on what was known as the ARPANET. Back then Email could only be sent in between users on the same machine, and so Tomlinson separated the users...

Posted August 31, 2013    

Is Social the Future of Online Dating?

Online dating is not a topic usually covered by social media experts, despite its clear appeal to users all over the world. Such sites present huge marketing and business potential, untapped by marketers.First, let's consider the numbers. Last year...

Posted August 12, 2013    

 
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