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Too Much Content: Could It Happen?

Short answer: yes. Too much content can actually scare potential clients and readers away. If they have to wade through a pool of different content to get to the meat of your website, they will run away very fast. “When is content considered too...

Posted April 23, 2014    

Press Releases: 5 Best Ways to Optimize for Google and SEO

Do you have what it takes to create and distribute stellar content in the form of press releases without terminating your friendship with Google? It’s no secret that search engines work around the clock to ensure a flawless web experience for all...

Posted April 21, 2014    

7 Essential Ways to Market Your Content

Your content is written, but your funds are limited. So what do you do? Clearly you would think that you should start looking for marketers to market your content, but those limited funds come right back up. This is a chance for you to save some...

Posted April 20, 2014    

In a Content Rut? Try These 9 Content Strategies to Get Unstuck

Are you a new business, a mid-size to large business, or any other size business with a stagnant online marketing campaign? Do you feel your online presence is not really going places yet? Let’s talk about how to get you on the road to success!Here...

Posted April 17, 2014    

5 of the Best Examples For Optimizing Your Social Media Profiles

Have you recently set up your social media presence and are waiting for people to like or follow your company, but no one is following? You might be questioning life and sanity if you thought setting these up meant instant followers. Well, we’re...

Posted April 15, 2014    

From Boo to Woo: 10 Benefits of Publishing Compelling Content

By now, you’ve probably read (skimmed, noticed, you-name-it, we know you saw it…*insert wink face*) all our articles about how to create compelling content and are well on your way to changing your 2014 content strategy.As you make your changes, you...

Posted April 12, 2014    

In a Galaxy Far, Far Away: Blending Storytelling in Web Content

There is a land not very far from our own where fairies dart around, helping travelers on their journeys and where trolls lurk laughing their vile troll-lol-lol-ol laughs. It is an exciting land with many avenues to explore. A traveler can find...

Posted April 10, 2014    

Is Your Content Smarter Than a 5th Grader? 4 Steps To Readable Content

No matter if you’re a lawyer or agricultural field surveyor, your website and your services should be worded in a way that everyone on the world wide web can read and understand it. Ask yourself – Is my content smarter than a 5th grader? Don’t worry...

Posted April 9, 2014    

Why Your Website Isn't Getting Traffic: 7 Ways Content Could Fix It

Back in the day, all you had to do was stuff a few keywords onto a page and you were set with the search engines. Heck, you could put nothing but your keywords on a page and be golden. Today, Google has changed the way content and traffic play with...

Posted April 8, 2014    

How and Why Syndicated Content Can Work For You

If you “speak SEO” (for example, you already know what SERP means), then you’re familiar with on-page and off-page optimization strategies designed to bring you on page 1 in Google, Yahoo and Bing. Google-friendly link building tactics are always a...

Posted March 31, 2014    

7 Ways Content Is Setting the Trends for SEO and Google Algorithms

There’s just no veiling this fact, folks: content has been king for a while now. (Did you know Bill Gates forecasted this all the way back in 1996?) Back in 2013, Entrepreneur told us to ditch the cold call sales technique and...

Posted March 27, 2014    

7 Reasons Why Good Copy Is Your Most Powerful Tool

Have you ever played a game entitled “Good Copy, Bad Copy”? The rules are simple. Oh, wait; there is actually just one rule: you have to create good copy to promote your online business and stay far away from bad copy that can compromise your image...

Posted March 24, 2014    

6 Tactics For Getting More From Your Press Release Campaigns

Regardless of people saying press releases are going the way of the dinosaur, we all know a great press release is important in bringing more people to your company. Press releases will get the public to come see the new aquarium addition, go to a...

Posted March 22, 2014    

The Era of the Content Beast [INFOGRAPHIC]

 Like this infographic? Get more tips from Express Writers.Express Writers is pleased to introduce our third infographic, The Era of the Content Beast. Our creative writers came up with the text, and our team infographic designer put the...

Posted March 20, 2014    

SEO-Optimized Web Content: How Do You Optimize Without Overdoing It?

Search engine optimization? Isn’t that dead? Nope! If you thought it was, then you were misinformed. SEO isn’t dead or dying, it’s simply evolving, according to our SEO predictions for 2014. And it’s still important to know how to optimize without...

Posted March 15, 2014    

Google Plus to Overtake Facebook: Prediction or Fiction?

Marketers across the web are starting to ask a big question. Is Google Plus (G+) the future of social media? Opinions are split. Let’s begin by taking a look at what the facts say. In 2013, Social Media Today published an article starting that...

Posted March 12, 2014    

6 Ways to Recover If You’ve Lost Web Page Rankings Since 2014 Began

Here we are already in the third month of 2014. How are your search engine rankings fairing? Have you sunk, swam or treaded water? In one of our New Year’s blogs we discussed the tricks of SEO optimization as they applied to the latest and greatest...

Posted March 10, 2014    

A Swedish Court Learns a Lesson About Hyperlink Copyrights (and We Learn 4 Important Lessons About Content)

Hyperlinks are easily one of the most important tools on the Internet. Linking to credible sites that back your site up may give your words a little more heft in the eyes of readers. Getting linked to by a legitimate website is a great way to get...

Posted March 9, 2014    

How to Improve Your 2014 Content Strategy by Learning from Your Competitors

Let’s say you are a small business on the road to formulating a great content strategy. There are numerous ways you can come up with great foundational points for a content strategy. Check out our video on content strategies for 2014 and our...

Posted March 7, 2014    

What Happens When Your Rankings Vanish? 7 Judgment Day Preparations

You know those houses that are all shelled in, with capsuled steel windows that can open to reveal the daylight or completely close shut to put the dwelling into twilight zone? Or those “zombie” shelters built feet and feet below ground, with...

Posted March 3, 2014    

 
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