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How to Use Social Analytics to Improve Your Performance

Big data is very much in vogue these days and social media networks are some of the largest sources of big data. There are literally billions of posts, interactions and shares which you can analyze. Buried in this social data are insights that...

Posted April 15, 2014    

SMToolbox: Grow Your Google Plus Engagement with Steady Demand

Data is great, but insights that allow you to improve your performance are much more valuable. In my view, successful tools have to give you more than simple data. This week in SMToolbox, we review Steady Demand Pro, a good example of a tool that...

Posted April 13, 2014    

SMToolbox: Improve Your Influencer Marketing with Twtrland

Why are you reading this article? Did you find it yourself or did someone influence you? Did someone suggest that you take a look, or share it wth you on social media? Companies in North America spend around $250m a year on influencer marketing,...

Posted April 6, 2014    

SMToolbox: Tips and Tools for Mastering Google Plus from Martin Shervington

As Google+ has over 300m active users (and growing), I am always keen to learn how I can use the platform more effectively. This week, I was very lucky to catch up with Google+ guru Martin Shervington in a Hangout before his talk at Social Media...

Posted March 30, 2014    

SMToolbox: Create Insights with Social Analytics from Zuum

In social media we have no shortage of data; our key challenge is to understand the data and to create insights that will help us improve what we do. Generating actionable insights from social data has been the core focus of the Zuum team. This week...

Posted March 23, 2014    

LinkedIn Drives the Majority of B2B Leads and Conversions [INFOGRAPHIC]

Last year the Investis IQ Audience Insight Report found that two thirds of visits to corporate websites from social networks came from LinkedIn. New research from Oktopost shows that LinkedIn not only drives more traffic but also the vast majority...

Posted March 17, 2014    

SMToolbox: Gain a Competitive Edge with Insights from Rival IQ

Tracking competitor activity is a key part of any competitive strategy. However, keeping track of such activity, especially over many different social media channels, can be complex and time consuming. Rival IQ is a tool that makes it easy for you...

Posted March 16, 2014    

SMToolbox: Getting the Most Out of HootSuite - An Expert's View

If you are in social media, you will be aware of HootSuite. It is arguably the most widely used social media management tool globally, with over 8 million users. This week in the SMToolbox, I was privileged to interview Hootsuite guru Mike Allton to...

Posted March 9, 2014    

5 Content Marketing Lessons from the Most Shared Post on Forbes

Why does a piece of content get shared by people? It is a subject that fascinates me and I spend far too much of my time delving through data to analyze the most shared posts across the internet. Are they shared simply because of the content or are...

Posted March 4, 2014    

SMToolbox: Monitor the Conversations That Matter with Brandwatch Social Analytics

Social media monitoring is a key task for all organizations, whether big or small. Companies need to know what consumers are saying about their brand, products and services as much as they need to know the company’s share price or financial...

Posted March 3, 2014    

SMToolbox: Manage Your Social Media with Sprout Social

Social media increasingly embraces all aspects of a company’s relationship with customers from marketing and sales to support queries and complaints. Sprout Social has developed a social media management platform that aims to make it...

Posted February 24, 2014    

Marketing Technology and 5 Key Challenges for Marketers: Robert Rose Interview

Robert Rose is a man who knows a thing or two about marketing technology. He is the Chief Strategist for the Content Marketing Institute and is also a Senior Contributing Analyst for the Digital Clarity Group. He is presenting at this year’s...

Posted February 18, 2014    

SMToolbox: Free Twitter Monitoring and Search Tools

This week in the SMToolbox we review some of the best free Twitter monitoring tools. Whether you are monitoring a brand or a topic area, these tools will ensure you know the trending content, the key influencers, current discussions and the...

Posted February 17, 2014    

SMToolbox: Improve Your Twitter Insights with Twitonomy

How well do you use Twitter?  Twitonomy is a Twitter analytics tool that provides simple yet powerful insights and features that help you monitor, manage, track and optimize your activities on Twitter. Twitonomy also allows you to monitor...

Posted February 10, 2014    

SMToolbox: Be More Effective on Google+ with CircleCount

How effectively do you use Google+? CircleCount is on a mission to help you better understand Google+ and improve your performance on the network. This week in the Social Media Toolbox we take a look at why you should be using Google+ and how...

Posted February 3, 2014    

SMToolbox: Understanding the Changing Landscape of Social Media Marketing Tools

Introducing the Social Media ToolboxAlmost every week we see the launch of a new social media tool or the acquisition of a marketing software company. The market is crowded, complex and changing. It ranges from large digital marketing suites to...

Posted January 27, 2014    

Free Social Media Tools For Journalists

According to a recent survey by Cision, published in November 2013, 96% of journalists use social media on a daily basis. The importance of social media is reflected in the fact 42% of journalists said they would not be able to carry out their work...

Posted January 19, 2014    

Author Rank: Check Your Authority With New Virante Tool

The authority of an author will be an important element in determining content value in the new semantic web. While there is no Google author rank as yet, Virante and Mark Traphagen have introduced their own Author Rank tool to help assess...

Posted December 23, 2013    

Why 'Voice Search' Will Change Your SEO And Content Marketing

In November Google launched their voice-activated search for laptops and PC’s. Voice search has been around for a while on mobile devices, most notably Siri on iPhones and now it is on your PC. Voice search is most definitely coming of age and it...

Posted December 20, 2013    

Eight Questions To Generate Content Marketing Ideas

Developing engaging content is driven by finding original, relevant and timely ideas for your content marketing. However, this was also identified as the the most difficult challenge in the latest Content Marketing Institute survey. So where do...

Posted December 16, 2013    

 
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