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Using Snapchat: A Guide for Brands

Previously, I’ve discussed the rising popularity of Snapchat, the ephemeral 10-second photo-sharing app that teens are absolutely crazy about. While Snapchat’s user base has been growing by the millions, unfortunately, only a tiny fraction of its...

Posted March 13, 2014    

Facebook Pulls Ahead of Twitter in Social TV Battle, But Can It Win the War?

When it comes to harnessing the social TV market, Facebook and Twitter are continuing to battle it out. A recent report shows that Facebook may be pulling ahead in this fight. Produced by both Facebook and SecondSync, a firm that works with social...

Posted February 26, 2014    

Why J.P. Morgan Couldn't Hold a Twitter Q&A Session

Another day, another social media marketing campaign gone wrong. Recently, financial giant J.P. Morgan tried and failed to host a Twitter Q&A session due to scathing responses from users. Social media experts note that J.P. Morgan did not take...

Posted December 17, 2013    

4 Ways to Improve Your Social Media Marketing Strategy for 2014

Over the course of 2013, we’ve seen a range of social media trends emerge. I’ve discussed the development of all-in-one apps as well as the rise in popularity for single-service photo and video sharing apps such as Snapchat and Vine. I’ve also...

Posted December 15, 2013    

New Research Provides Insight Into Women's Use of Mobile Phones

When it comes to your mobile marketing strategy, new research shows why marketing toward women is more important than ever. As Beans has written about before on this blog, women and moms are a key demographic in the marketing world. Not only are...

Posted November 7, 2013    

LinkedIn Looks to Mobile for Future Expansion

LinkedIn has seen the future, and that future is mobile. With a whole slew of new mobile apps and app updates, LinkedIn is launching a campaign with the end goal of global dominance in the realm of professional networking and connections. As CEO...

Posted November 1, 2013    

How NowThis News Makes Us Question the Future of Traditional Media

 As social media sites become more and more of a news source, particularly for young people, many are wondering if traditional media will ultimately die out. To cater to much-discussed Millennials, companies such as NowThis News are relying on...

Posted October 30, 2013    

New Facebook APIs Will Provide More Detailed Data to Brands

Facebook recently revealed two new APIs (application programming interfaces) that will provide better insights to brands using real-time data. With the public feed API and the keyword insight API, not only can companies see how often certain words...

Posted October 16, 2013    

School District in L.A. Monitors Students' Social Media Activity

Last year, a 15-year-old student from Crescenta Valley High School committed suicide after facing cyberbullying from his peers. Unfortunately, this is the type of story that we hear all too often. Cyberbullying and harassment online are a growing...

Posted October 9, 2013    

Yahoo Redesign Will Bring New Advertising Methods

Along with its acquisition spree since Marissa Mayer became CEO, Yahoo has been slowly but surely redesigning its slew of websites. While its main page, Yahoo! News, and email have already seen changes, the most recent updates consist of a major...

Posted October 8, 2013    

Fake Likes on Instagram Worth More Than Stolen Credit Cards

Did you know that in the realm of black market e-commerce, a fake like is worth more than a stolen credit card number? Fake fans and likes are on the rise on Twitter, Facebook, and Instagram, and they are worth more than ever. Companies are finding...

Posted October 3, 2013    

Has Google Violated the Wiretap Law?

Many of us never think twice about the services that Gmail provides, such as the spam filter and the new promotions tab. However, not all Gmail users are as happy with the way that Google scans the emails they receive. In fact, they believe that...

Posted October 1, 2013    

Groupon Lays Groundwork for Local Commerce Goals

With its recent launch of the Groupon Partner Network, a new affiliate marketing platform, Groupon has begun its journey to become the most widely used network for local e-commerce. The popular deals site is attempting an expansion of Yahoo and...

Posted September 30, 2013    

How CEOs Are Using Social Media

Many current discussions of corporate social media use have been focusing on one individual: the CEO. Brands are starting to realize how important it is to have the face of your company represented on social media, and engaging with consumers....

Posted September 27, 2013    

Why Authenticity Is Key for Marketing on Social Media

An authentic voice is what can make or break your brand’s presence on social media. Often, we forget that social media’s primary purpose is not to advertise products, but to enable connection between people across a variety of relationships, from...

Posted September 25, 2013    

New Twitter Study Shows How Ads Online Affect Sales Offline

A new study by Twitter and Datalogix has finally brought us data on the impact that online ads have on offline sales. The report? Ads on Twitter absolutely contribute to greater sales in the offline realm. While an internet marketing campaign...

Posted September 22, 2013    

Foursquare Draws Potential Investors

At Foursquare, rapid growth and increased profits are leading to a potential strategic investment in the company. While Foursquare failed to meet initial predictions for its potential success, a new advertising strategy has proven the company’s...

Posted September 20, 2013    

Yahoo: A Logo Change for the Better

Have you seen the new Yahoo logo? Despite the significant buildup to its reveal, the new logo has been widely criticized across the web as being a huge let down. When it comes to logo changes, this type of reaction is quite common. Consumers...

Posted September 19, 2013    

Email Marketers Fear the New Gmail

If you’re a Gmail user, you’ve recently seen the switch in your inbox from one folder to three tabs. In these three tabs lies the “promotions” tab, which now filters out any messages you get containing promotions such as coupons, discounts, and...

Posted September 18, 2013    

Google Optimizing Search Results for "In-Depth" Content

Changes are coming to the search results you see on Google. The search engine will now be featuring “in-depth” content. This is an important change for those of us who are very invested in content marketing. With this new focus on in-depth content,...

Posted September 17, 2013    

 
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