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What Are the Hottest Trends in Digital Advertising? [CONVO]

More than a thousand advertisers, publishers, brand marketers and ad techies took a deep dive into digital advertising at the Ad Age Digital conference in New York this week.In this convo, Stephanie Grayson and I discuss some of our key takeaways...
Posted April 20, 2012 with 1,148 views     
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How Co-Creation Can Spark Innovation and Build Your Brand [CONVO]

Co-creation is about bringing together people who have the most at stake in a relationship and working corroboratively to find answers and innovate breakthroughs. For brands, co-creation involves both internal and external stakeholders, including...
Posted April 13, 2012 with 784 views     
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What You Need to Know About Social Celebrity Endorsement [CONVO]

Celebrity endorsement used to mean attempting to have some of celebrities' popularity transferred to the product being pitched. The message was, "I like this, you like me, so you should like this, too."That's changing. Social channels have enabled...
Posted April 11, 2012 with 343 views     
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Should Social Media Listening Replace Your Asking Consumer Research? [Convo]

Social media monitoring is widely used to inform customer service, product development and marketing activities. Going the next step — from mere monitoring to careful listening — can help brands uncover a wealth of additional, rich insights.True...
Posted April 6, 2012 with 997 views     
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Customer Engagement is a Multi-Channel Proposition [CONVO]

Social channels are grabbing a larger share of our interest and investment as customer engagement channels. And there's little argument about the value of social channels to help us gauge customer sentiment to inform our strategies and...
Posted April 4, 2012 with 879 views     
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Convo - How Turnstone Uses Relevancy, Consistency and Kapost for Successful Content Marketing

Is your brand blogging? It's smart content marketing and pretty easy to do, right?Well, not always.What if you're posting frequently, on diverse topics of interest to your customers, with content from multiple authors that requires editorial control...
Posted March 28, 2012 with 344 views     
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How Expensify Builds Sales Without a Sales Force: Can You Do the Same?

The growth of expense reporting software company Expensify was built on more than the features of its product.The company creates advocacy among employees within customer companies to influence those responsible for procurement. This activation...
Posted March 23, 2012 with 567 views     
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Pepsi and Maximizing Blogger Activation by Focusing on the Power Middle

When Pepsi's Tropicana wanted to give a social lift to its recently launched Trop50, it faced the challenge of creating advocacy at scale among bloggers as part of its Trop50 True Resolutions Facebook experience.Working with SocialChorus, Tropicana...
Posted March 21, 2012 with 1,141 views     
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Facebook App Contest Helps Teens Confront Cyberbullying

Cyberbullying is a challenging issue for teens and young adults. According to research by the Pew Internet and American Life Project, a majority of teens say their own reaction has been to ignore mean behavior when they see it on social media. Two-...
Posted March 16, 2012 with 345 views     
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An Insider's View of Crisis Comms and Social Media in the C-Suite [CONVO]

The air can be very thin in the executive conference rooms of large corporations.How are those at the C-level maintaining their brands' reputations and dealing with crisis as news cycles continue to shorten because of Twitter and emerging platforms...
Posted March 14, 2012 with 174 views     
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You Can't Do Proper Engagement on a Skype Video Call [CONVO]

Brands need to develop ways to manage their communications in the context of short news cycles and near-instant social media sharing. Communications strategies designed to avoid crisis situations require both internal operations and public...
Posted March 6, 2012 with 133 views     
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Social Media is a Mandate from Your Customers [CONVO]

Alex Schott of Entergy, an integrated energy company, knows the importance of serving customers where they are.During inclement weather that can — and does — lead to power outages, the company's customers are on Twitter and other social channels...
Posted March 1, 2012 with 322 views     
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Social Media Strategies That Work for New York Life [CONVO]

When one thinks of companies that have been successfully implementing social media strategies, regulated industries, such as insurance, usually don't jump to mind.In this insightful conversation, Gregg Weiss, AVP, Social Media at New York Life...
Posted February 24, 2012 with 693 views     
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Giving and Getting the Most Out of Your Brand's Cause Marketing [CONVO]

One of the benefits of social media changing the nature of brands' conversations with their customers is the increase in many companies' philanthropic efforts. While sincere about giving back to their communities, these initiatives should also be an...
Posted February 22, 2012 with 474 views     
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Can Small Business Benefit from a New Loyalty Program? [CONVO]

During the last holiday shopping season, consumers expressed a greater interest in spending at local establishments — but there was a gap between their sentiment and where they actually shopped. Boutique Loyalty is a way for community-based...
Posted February 15, 2012 with 233 views     
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How Will You Be Filling Your Online Cosmic Cart? (CONVO)

There are a number of product tagging and recognition applications for web text, pictures and video on websites. And there are several “universal shopping carts” for making purchases on multiple sites during the course of one spree.Combined, these...
Posted February 10, 2012 with 201 views     
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Cross Platform Marketing Amplifies Jackson Hewitt Campaign [CONVO]

Tax season is upon us and so are the advertising campaigns of the companies that want to prepare our returns.This season, Jackson Hewitt, working with agency 22squared, is coordinating all elements — TV, print and multiple social channels — in an...
Posted February 8, 2012 with 345 views     
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Building a Brand for Gen Y [CONVO]

A brand is much more than its name. A great brand will trigger an emotional reaction and, perhaps, a sense of belonging. In social media domains, it should create a motivation to share.Josh Reed (left) took his idea for a clothing line for...
Posted February 3, 2012 with 723 views     
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Moving Complaints from Social Media to Resolution [CONVO]

Most companies are acutely aware of the need to rapidly address publicly posted complaints on Facebook, Twitter and other social media channels.Brandsclub, a Brazilian online retailer of luxury goods, selected tools and developed a workflow that...
Posted January 31, 2012 with 241 views     
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Why is Inbound Marketing So Effective? [CONVO]

Laura Fitton, Inbound Marketing Evangelist at HubSpot, sees Inbound Marketing as composed of three key processes: get found, convert and analyze.While legacy Outbound Marketing techniques are designed to “push” messages out to prospects, Inbound...
Posted January 27, 2012 with 822 views     
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