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Are You More Google Search Images or Video?

An image or a video: which is more powerful? An image that speaks a thousand words? Or a moving image that talks a thousand images? Google Search has its own interpretation that you can read through the way it positions its tabs (i.e. in the...

Posted February 24, 2014    

Social Business: Is There Anything Beyond Social Media Marketing?

One of the big buzz words being thrown about by the digirati (aka intelligentsia of digital marketing) and social media marketing mavens is the concept of a social business. Among the bigger groups, IBM and the Dachis Group seem to be duking it out...

Posted February 12, 2014    

How to Grow your Brand on Twitter

With Twitter now eclipsing 200 million active users and on the verge of an IPO, there can no longer be any doubt that Twitter will become a regular feature on the docket of marketing executives. The company Twitter will be on a prolonged offensive...

Posted October 17, 2013    

What Does Critical Mass Mean in Social Media?

As much as digital marketing experts might wax on about the opportunities for one-to-one relationships or customized communications, brands still need to gain a sufficient audience – to which I refer as critical mass — and return to warrant the...

Posted October 8, 2013    

Who to Follow on Twitter? Types of Twitter Profiles and Users

According to Twopcharts (which is admittedly a bit wonky), Twitter now apparently boasts over 2.1 billion accounts created, with some 300 new accounts coming every second.   If that 2.1B number is anywhere near accurate, it...

Posted October 1, 2013    

5 Steps to Boost Your Digital Marketing Strategy

If you are presently considering enhancing your digital marketing strategy, you need to know that the path will likely be tricky (a) if the top brass doesn’t fully endorse and embody digital, (b) the other departments are not involved and (c) you...

Posted September 24, 2013    

How to Use Digital in Retail [INFOGRAPHIC]

 The digital in retail blueprint…As companies continue to construct digital marketing strategies and plans, one area that still remains embryonic is the use of digital in retail.  The question that retailers are asking themselves is how to...

Posted September 12, 2013    

What is the Value of a Facebook Fan?

Not all fans are equal and, indeed, not all brands must turn to Facebook to drive their business. No matter the brand, however, the question of the return on investment and the value of a fan are central to any decision to participate and invest in...

Posted September 11, 2013    

Luxury Brands and Digital Marketing: Where Are the Golden Opportunities?

Where is the sweet spot for luxury brands in digital marketing? I know that not a few luxury brands have been asking themselves this and other related questions about luxury digital marketing:How important is the brand's "institutional" website?To...

Posted August 14, 2013    

True or False? Fact or Fiction? The Viral Marketing Mechanism

Many brand marketers would love to create a viral video or viral marketing program, right?  There is potentially an easy recipe if you analyze some of the past successes. But, beware, it might cost you!The viral marketing controversyThere is...

Posted January 17, 2013    

Offsetting Google Dependency: an Upsetting Thought?

Having just listened to the podcast interview by Daniel Rowles (Target Internet) of Dr Dave Chaffey, I was intrigued by the concept of avoiding reliance on Google for your business.  Is it possible or desirable to avoid Google for...

Posted July 27, 2012    

Personal versus Professional: Another ambiguity for digital marketing

 Getting used to ambiguity in the world of digital marketing Merging the Personal & Professional Last week, I wrote (post: Virtually Real) about the existential challenge for brand marketers to live with a whole assortment of ambiguities....

Posted December 8, 2011    

The land of Digital Marketing: Virtual Reality or Really Virtual

Straight Talk: The foggy parameters of Digital Marketers Certain people and organizations function better when all the lines and roles are clearly defined.  They hold dear the job description and want orderly reporting structures.  For...

Posted December 5, 2011    

How to Avoid Mixed Messages Between Brand, PR and Corporate Communications?

The overlap in multi-channel communications The options and tools for communication abound and the messages are splintering.  Your message is not being heard enough.  Sound familiar? In the maelstrom of figuring out the right marketing...

Posted July 5, 2011    

G+ or Google Plus: Turning Chaos into an Opportunity for a New Social Network

Another G+ Social Network? By now you have probably heard about Google’s competitive offer to Facebook: Google+ (you can visit my profile here). So, you would be excused for thinking that the latest launch of the G+ Social Network also belongs to...

Posted July 4, 2011    

Where’s the Real Value in Twitter?

Discretion in Selection To the extent that Twitter is becoming the go-to resource for finding information and staying up to date, the real value of Twitter is in the quality of those you follow.  This means that you need to be selective about...

Posted June 21, 2011    

Social Search: Getting Personal is Getting Evermore Important for Brand Marketers

Social value embedded in Search Is it clear for you that social search is for real? As Google and Facebook face off against each other, Microsoft and Facebook are getting all the more “friendly.”  As a result, Social Search is becoming...

Posted May 27, 2011    

Empire Avenue – Social Gaming with a Purpose

Social Media Monetized? If you are interested in digital marketing and/or social media marketing, and you have not heard of Empire Avenue, then I think you need to know about it. Now that I have become (drum roll) a Vice President (top 5%) on Empire...

Posted May 23, 2011    

What’s the difference between PR and Marketing?

I have been working with some PR teams recently and it is clear for me that the line between PR and Marketing is very grey.   Whether PR is Public Relations or Press Relations, the definitions are increasingly muddled.  Where does one...

Posted March 3, 2011    

How to unlock the collaborative spirit at the office: Why And No Thank You!

Do you get the feeling that discontentment is everywhere and stress levels are running high?  Notwithstanding the ongoing revolutions in Tunisia, Egypt and, unrest now in Algeria, Iran and Iraq, there is a manifest discontent closer to home...

Posted February 15, 2011    

 
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