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Facebook Free? Hardly
Amidst the latest extensive changes to the Facebook user interface come complaints from columnists, bloggers and millions of users. Many people are upset with Facebook’s constant changes, making it nearly impossible to master the site. These...Questioning the Value of the PR Fiasco Retrospective
It’s standard behavior to rush to the call for investigation and change in response to every news item. If a brick falls from a fifth-story window and hits someone on the head, the evening news can be counted on to look into the shortcomings of the...10 Business Buzzwords We Can Do Without
As Agent Scully once said, “not everything is a labyrinth of dark conspiracy, and not everybody is plotting to deceive, inveigle and obfuscate.” But business jargon is designed to do just that. It should never be used in any setting, but it is...Is the Twitter RT irrelevant?
Do we still need to extend the quaint courtesy of letting people know where we found a link from another Twitter user? I think the retweet, aka RT (in both its informal and official forms), has run its course. There are now over 200 million Twitter...The Trouble with Social Media Influence
Like me, maybe you’ve been reading about clout, Klout or KLOWT. Traditionally the word means influence or power. It now refers to a complex measurement of a person’s or company’s social media influence. It has been said that one of the nicest things...The End of Corporate Social Media as a Novelty
On October 6, 2006, A.G. Lafley, then CEO of consumer products giant Procter and Gamble, ushered in the age of corporate social media when he told attendees at the Association of National Advertisers conference, “Consumers are beginning in a very...Five Easy Steps to Social Media Karma
It’s a tough world out there, and you, as a regular user of social media and social networks, have the chance, every day, to make a difference in someone’s life. Here are just five suggestions for how to do that: Leave a comment on a friend’s blog...Social Media as an Investigative Tool
Secura Insurance Companies is recruiting for a Social Media Claims Investigation Intern, whose basic responsibilities include: Utilize various social sites including Facebook, Twitter, LinkedIn, and MySpace to gather information for potential...Think Twitter Has No Rules? Think Again
Twitter has no rules. That’s what I keep hearing from people who think they are the vanguard of a new movement. Don’t believe it. There are rules EVERYWHERE. Twitter has its Twitter Rules, its Harassment and Violent Threats Policy, and many...Facebook About to Drop a Bomb on Foursquare?
Changes announced today to Facebook's privacy agreement suggest the company is about to flip the switch and add location-based capabilities to the social network. Some think this might mean the end for standalone location-based services like...Under the Social Media Influence
The Million Follower Fallacy: Audience Size Doesn't Prove Influence on Twitter, on Read Write Web, cites a recent survey that found “Twitter follower count is somewhat of a meaningless metric when it comes to determining influence.” I...Third Grade Show and Tell: Online Privacy
This morning I was a reluctant participant in third grade show-and-tell. Usually the kids bring books about dinosaurs, or vacation souvenirs, but my daughter took advantage of a little known provision that allows the children to bring people. I...Social Network Mass Unfollowing is an Empty Gesture
Recently a couple of people told me they were thinking about unfollowing all of their social network friends and starting over. I'm not sure I understand the thinking behind this. Sometimes it's done as a “grand gesture” to convey...Students Failing English Due to Twitter, Facebook
The freeform writing style of social networks like Twitter and Facebook is changing the way people communicate, and causing students to fail English. That's the claim of a piece out this afternoon from the Canadian Press. According to the article...Debunking Five Social Media Myths
Social media, particularly its use in business communications, is still in its early days, and like anything new and different, there's plenty of mythology surrounding it. The problem posed by certain of these myths is that they mislead those...How Transparent is Too Transparent?
Domino's Pizza's new Pizza Turnaround campaign set off a wave of discussions in the social media world. The Pizza Turnaround video, which was produced by Domino's, features Domino's employees, including its head chefs, and some of the company's...Five Social Media Predictions for 2010
Here are my five social media predictions for 2010. 1. Augmented Reality Applications Will Start to Go Mainstream Augmented Reality (AR) is the ability to place computer-generated information, such as text and labels, on top of live real world data...Twitter Translate Rolling Out
A friend of mine pointed out the Twitter account of Mirko Gosch, who is identified in his profile as “Translator, Level 2.” There have been all kinds of rumors about Twitter some day rolling out translation. When I heard these rumors...A Blog is a Better Social Media Hub Than Twitter
If you're relying on Twitter as your social media hub, you're limiting your potential for impact and influence. Twitter is excellent for distribution, but if you're going to communicate original ideas, you'll need a blog (or something similar). The...World Habitat Day is Monday!
The United Nations has designated the first Monday of October as World Habitat Day, and that's this Monday, October 5! This is your chance to do something really important. Shelter is among the most basic needs of people everywhere, and Habitat...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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- Vanessa DiMauro
- Debra Ellis
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- Maggie Fox
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”