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The Impact of Social Media in the Travel Marketing Industry: Part Two

About a month ago I scribed a piece entitled The Impact Of Social Media In The Travel Marketing Industry. The piece touched on some statistics re: the prevailing use of social media among travelers and on one campaign in...

Posted April 18, 2014    

The Impact of Social Media In the Travel Marketing Industry

I will surely refrain from spouting off all the latest and greatest social media marketing numbers. From the gazillion numbers of people on Facebook on Twitter to the rapid rise of Pinterest and Instagram and on and on and on.I am fairly confident...

Posted March 12, 2014    

Is Facebook Losing Its Relevance Among Teens?

If you ask teens today, they would tell you that they would rather Snapchat than send a Facebook message, or they would rather Vine than upload a video to Facebook. But Yahoo! is making strategic decisions because of Facebook and Google.There...

Posted February 11, 2014    

Card-Linked Marketing: The New Wonder Channel?

I am an incredibly curious person. I am also, at least I like to think I am, a very well-read person, particularly when it comes to the world of marketing and advertising.When something new comes along, especially something that has 75% of marketers...

Posted January 27, 2014    

Why Marketers and Advertisers Should Not Listen to the Godfather [INFOGRAPHIC]

Far be it for me to question The Don. I mean who am I to dare challenge Vito Corleone? And who I am to infuse pop culture into a given marketing and advertising topic?You know by now I live to take pop culture and overlay into our world as...

Posted January 16, 2014    

The 6 Most Important Ways To Generate And Use Social Proof To Increase Online Sales

Those of us in the marketing, advertising space just love when we can append a catchy name to a given subject matter. Such is the case with the term "social proof."And like thousands of other words and phrases, it has many definitions including...

Posted January 5, 2014    

How Social Media Can Help You Find a Promising Job Opportunity

When most people think about social media websites, they generally think about sharing family photos or interacting with friends. However, job seekers in today's world should consider these websites as excellent resources for finding employment as...

Posted December 10, 2013    

How One Company Used Social Media to Get 80,000 Facebook Fans to Follow a Product Before It Launched

I am constantly amazed at the power of social media. It truly is incredibly powerful when used properly and by marketing professionals.I am equally amazed and quite frankly dumbfounded by those who still, to this day, doubt the validity and veracity...

Posted December 3, 2013    

Has Black Friday Lost Some of Its Retail Magic?

According to Time Magazine, "The term Black Friday itself was originally used to describe something else entirely — the Sept. 24, 1864, stock-market panic set off by plunging gold prices. Newspapers in Philadelphia re-appropriated the...

Posted November 28, 2013    

2014: The Year of Living Socially?

I realize it's a tad early for the obligatory end-of-the-year prognostication piece in which marketers and advertisers alike provide their fearless forecasts for the coming year. Well, truth be told, this is not one of those...

Posted November 21, 2013    

Brand Adoption of Instagram Up 80% in One Year

A few weeks ago Jeff Bercovici of Forbes wrote a piece entitled Instagram Launches Ads, Promises, 'We'll Start Slow' in which he told all us Instagram users that "the honeymoon's over" and that the "long-promised introduction of...

Posted November 6, 2013    

What Justin Timberlake Can Teach B2B Marketers

My article of a few days ago touched on the fact that those in the B2B marketing space seem to have a growing affinity for social media in general but still lack confidence in any social network not named LinkedIn.Today,...

Posted October 31, 2013    

Other Than LinkedIn, Why Are B2B Marketers Still Unsure About Social Media?

Part of my curious nature lies in the fact that I always enjoy an oxymoron. I can hear my friends now "Yeah, especially the 'moron' part, right Steve?" But it is true, anytime I read something from the world of marketing, advertising, ...

Posted October 25, 2013    

Online Retail Sales Are Down: Why Some Retailers Don't Care

Question for you: If you're retailer and you get a sale but you're not sure where said sale came from, does it still make a sound? Does it still impact your bottom line? Depending on whom you ask, you may get a different answer to these questions...

Posted October 17, 2013    

It's Not Just Any Big Data: It's the Right Big Data That Matters Most

This past July Econsultancy issued a report that made reference to the fact that Big Data is causing big frustrations for those who make their living in the marketing world. The sub-headline that appeared on their site in announcing ...

Posted October 4, 2013    

California Gives Kids a Social Media Get Out of Jail Free Card

A few days ago California passed a law which will let kids permanently erase all the stupid things they've posted online. I borrowed part of that from the headline of that accompanying story on Business Insider. The law, which goes into effect...

Posted September 27, 2013    

Why Integrated Marketing Communications Is More Important Than Ever

I just may be the world's biggest integrated marketing communications proponent. For years I have preached the need and importance for delivering an integrated message to consumers across all channels in a given brand's arsenal.I have...

Posted September 19, 2013    

The Catastrophic Social Media Content Marketing Mistake Marketers Are Making

I have been described many different ways in my life: loud, opinionated and over-caffeinated are just of the few apt descriptors for yours truly. However when it comes to the world of marketing, advertising, social media, branding and all that...

Posted September 11, 2013    

Social Media Usage Up 800% For U.S. Online Adults In Just 8 Years

Who remembers 2005? Star Wars: Episode III - Revenge of the Sith was in theaters and while you may have heard of Facebook, you had no clue what a Tweet was. Oh how times have changed, for since the year 2005, the number of online U.S. adults...

Posted September 9, 2013    

Mobile Marketing Remains a Largely Untapped Opportunity for Marketers

Ok, I am ready to come clean. I paraphrased the title of my article directly from a quote I read recently. It was so dead on and spoke directly to how I've felt for some time now when it comes to the topic of mobile marketing that I just...

Posted September 6, 2013    

 
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