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A New Social Media Muuver And Shaker
For those who don't know me, I am a huge fan of (in no specific order): coffee, breathing, peanut butter and puns. The latter of course is the reason for my purposely misspelled word in the title above.Ok, maybe it's not a pun in the biblical sense...
Why J.C. Penney's Epic Mea Culpa Will Work
Back in June of last year as I became aware of what was going on inside J.C. Penney headquarters I penned JC Penney's Epic Rebranding Fail. I heard from some in the marketing world who thought my use of the word "epic"...
What are Programmatic Buying and Real-Time Bidding?
Back in March of this year, I penned Programmatic Advertising: Is It the Future? The opening sentence said it all: "I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding."I...
When It Comes to Integrated Marketing the Defense Can Never Rest [INFOGRAPHIC]
I was wrong. I stand before you - actually I am sitting as I write this, but regardless I am here before you to beg forgiveness, to tell you I was wrong - dead wrong when it comes to integrated marketing or cross-channel marketing or...
When Social Media Goes Bad: The Human Effect [INFOGRAPHIC]
A few week ago I wrote an article about the ill-timed and highly-insensitive Tweets sent out by a brand: Epicurious Tweets Inappropriately after Boston Marathon Tragedy. It was surely not the first nor will be the last example of social media...
Do Brands Need To Go On A Data Diet?
Two esteemed professors at an Ivy League school say that while those in the marketing world continue to struggle with how to handle all the data they are accumulating, they may in fact be wasting their time and more than likely need to go...
Epicurious Tweets Inappropriately after Boston Marathon Tragedy
Three days ago. Just three days ago right here in these hallowed halls, as it were, I scribed a column entitled Brands: Observe the Fine Line Between Capitalism and Capitalization. The article essentially spoke to the fact that some brands will do...
Brands: Observe the Fine Line Between Capitalism and Capitalization
I realized in penning this particular article that there are some brands who simply will not care. They will not care about crossing any lines - fine or otherwise. They will do whatever it takes, regardless of such minor details as ethics and morals...
Sales and Marketing Lessons from Moneyball [INFOGRAPHIC]
I know what you're thinking: Steve's writing about Moneyball only because of the incredible physical similarities between himself and Brad Pitt - who starred in the movie of the same name.Well, Mr. Pitt's and my striking resemblances aside...
March Madness: A Licensing Bonanza For Colleges
Another NCAA Men's Basketball season has come to a close as Louisville defeated Michigan in the championship game last night in Atlanta. As we turn the page on another season, it's worth pointing out just how lucrative...
Mike Rice and Rutgers Basketball: A Lesson for All Brands
The decision was made to fire Rutgers head basketball coach Mike Rice yesterday, less than 24 hours after videotape was broadcast showing him repeatedly physically and verbally abusing his players, including using gay slurs.Rutgers athletic director...
B2B And B2C Marketers Agree: Relationship Marketing is Where It's At
Part of me is truly amazed that it has taken this long to realize something that should have been obvious to all of us from the beginning of time. Well, the beginning of advertising and marketing time, that is.Regardless of the medium or...
Programmatic Advertising: Is It the Future?
I am by nature a very curious person especially when it comes to the world of marketing, advertising and branding. Be it the latest mobile technology or the newest social media platform , I am usually instantly drawn and my...
More Proof that Television Advertising is Alive and Well
Ok, ok, quiet down everyone. All those who have predicted the demise of television advertising raise your hand. You know who you are, the ones who have forecast doom and gloom for television advertising in the digital age for years now. You've...
The Oxymoron That is Digital Marketing
A recent report revealed that while budgets for digital marketing are expected to increase across many specific channels, including email marketing, SEO and mobile, one major component of digital marketing is in decreasing and has in fact...
Chevy Proves Long Form Content Marketing On A Mobile Device Can Work
When it comes to content marketing the prevailing thought among marketers is that the longer the content the less likely it will be used on a mobile device. The thought being that people will not engage with long form content...
Pulling Back The Curtain On Text Message Mobile Marketing
Ask 100 marketers if they use direct mail, email, social media, TV, radio, and/or outdoor in their marketing strategies and campaigns and the majority of them will respond in the affirmative.Now, ask them if they use any mobile marketing...
This Just In: A Lot Of People Don't Trust Advertising [INFOGRAPHIC]
Shocking. Surprising. Astonishing.If you used any or all of these words to describe your reaction to the title of this article and you are in marketing or advertising - you may want to seriously consider a career change.I don't care what...
Price Always Trumps Brand, But It Shouldn't Matter To Marketers
Let me preface this article by saying categorically I believe very much in the power of branding. I myself (isn't that redundant?) have worked on many branding campaigns for marketers and advertisers of all sizes and shapes. I know first...
Six Business Mistakes You Should Never Make Twice
Failure. It’s a word no marketer, business owner, entrepreneur wants to hear, but it can be a valuable lesson. Earlier this year, I wrote about the one mistake retail brands make when it comes to Twitter: not engaging...
