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7 Tips to Manage the Critics Online

When I speak, I tell the following story quite often. I tell it so often, in fact, I’ve heard rumors that other speakers tell it, too.In 2008, I was flying to Denver to speak to two CEO groups for Vistage International. It was the week before the...

Posted April 10, 2014    

Eight-Step Process to Clean-up Your Online Reputation

Yesterday, Sean McGinnis wrote an interesting post about online reputation and how he ended up in porn (oh the things you learn about your friends when they guest blog for you!).One day, he Googled himself to discover an adult movie called The...

Posted April 1, 2014    

Why We Won’t Shut Off Blog Comments

A couple of weeks ago, super smarty and witty Jay Dolan wrote a blog post about closing off blog comments.His reason?Spam (well, that and he was finding no meaningful conversation in the comments).He knew bloggers (like me) would disagree with this...

Posted March 28, 2014    

Negative Criticism: 3 Things GM is Doing Extraordinarily Well

A few years ago, I was traveling with a friend and business advisor. We were in D.C. for a board meeting of his industry’s trade organization, where I had been invited to speak on the topic of social media.The evening before, we were in the hotel...

Posted March 27, 2014    

Tips to Plan, Research, Write, and Publish Your Content

I’m not an SEO expert. I don’t even play one on TV.But I am a communications expert and, as part of my job, I’ve been writing my entire career.In 2008, when social media began to take a hold, many of us had to quickly figure out how to take our...

Posted March 19, 2014    

Five Things You Can Learn from the Under Armour Olympics Crisis

During this year’s Winter Olympics, Under Armour came under some serious fire.The high-end sports clothing retailer designed a new uniform – a high-tech skinsuit called Mach 39 – for the speed skating team with the goal of breaking into...

Posted March 18, 2014    

Vanity Metrics in PR May Be a Necessary Evil

Earlier this week, Jason Falls – IABC conference head honcho, whiskey lover, and all-around fun Louisville host – wrote a blog post called, “The Death of Public Relations.”I like Jason, but I saw that and got ready for a fight.Then I actually read...

Posted March 14, 2014    

Where Should You Build Community?

Last week, I was the guest tweeter (you never thought you’d see the day that was a thing, did you?) for #marketingchat, a Twitter chat for Experian led by Mike Delgado.The theme was building community and we had all sorts of great interaction.We...

Posted March 12, 2014    

Five Tips to Deal with Angry Clients

A few years ago, a friend and former colleague called me. He was starting a business and needed our help.Because of my personal relationship with him, I jumped at the chance to get in on the ground floor and build something with him.From the first...

Posted March 7, 2014    

Kelly Blazek Proves Communicators Have One Chance to Get it Right

It feels like we’re in a reality show called, “PR Pros Gone Rogue.”(That’s actually not a bad idea for a show….hmmm…)During the 2013 holidays, we had communicator, Justine Sacco, who tweeted: Of course, it didn’t stop there. She was on a plane...

Posted March 6, 2014    

What Mastercard Learned about Journalistic Ethics

A couple of weeks ago, the Brit Awards, which celebrate musicians and their art, aired.This year, the Grammys-like event is sponsored by Mastercard, which isn’t hard to figure out, considering their name is plastered all over the site.Including the...

Posted March 4, 2014    

Five Ways "No Men" Help Your Business

A couple of weeks ago, Laura Petrolino wrote about vision, goals, and gold medals (though we didn’t win one in hockey; I don’t want to hear it, Lindsay).In it, she talked about how your vision dictates your goals dictates your ability to win.She...

Posted February 28, 2014    

Do Journalists Prefer Contact Through Social Media or Email?

One of the most interesting uses of social media, to date, is how it was used during the Boston Bombing manhunt.Not only could you get updates on Facebook and Twitter – and follow certain hashtags to get the kind of information you wanted – you...

Posted February 26, 2014    

Narrowcasting: How to Use Research and Engagement for Growth

It will come as no surprise to many of you that I am a big believer in hard work.I’ve always worked under the assumption that if you work hard, do your research, and treat people like human beings, you’ll get everything you want.Because of that...

Posted February 25, 2014    

Quora in Your Earned Media Efforts

Last month, a question on Quora appeared: What was it like to help develop Paper?Paper is the new app from Facebook that turns your newsfeed into a magazine.It’s pretty, it’s enticing, and it’s a complete departure from what we’ve come to...

Posted February 14, 2014    

The ROI of Brand Journalism

We are at the end of our series on brand journalism.If you’ve missed any part of it, you can find the trend, breathing new life into old content, user-generated content, sponsored content, and long-form content by clicking on any of those...

Posted February 12, 2014    

Over-Communicate to Be a Better Leader

Every morning, Clay Morgan sends an email that has company-wide priorities for the day, things to get accomplished, and an article to read that helps set the tone for the day.In the beginning, I teased him mercilessly about it. But the truth of the...

Posted February 11, 2014    

The Role of Long-Form Content in Brand Journalism

Welcome to the fifth blog post in our series on brand journalism.If you’ve missed any part of the series, you can find more about the trend, how to breathe new life into old content, how to use user-generated content so it doesn’t all have to be...

Posted February 6, 2014    

Media Relations: Why The Economist Thinks We Have It Wrong

It’s that time of year when journalists get sick of PR professionals and lament about the industry, as a whole, in high-profile publications.This time? The Economist.The subject? The five things PR pros get wrong when “reaching out to journalists.”...

Posted January 29, 2014    

Guest Blogging: A Change in the Google Algorithm

The day  before yesterday, I was scrolling through my Facebook feed and I saw, “Hey bloggers, watch out! Google is denying guest bloggers.”We have four guest bloggers here every week, not to mention content from each member of our team.My heart...

Posted January 24, 2014    

 
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