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Posts by Lou Cimaglia Subscribe

Letting the Domino's Fall Where They May

I'm a sucker for heartfelt marketing. I'm also a self-proclaimed pizza connoisseur. If it has eight slices, color me interested. That's why I was so smitten with Domino's latest marketing campaign. If you haven't seen the spot yet, check it out...

Posted April 17, 2014    

7 Tips For Beating Content Marketing Fatigue

The agony of a blank page and a deadline.Content marketers know this frustration all too well. For each great moment of inspiration, there are countless moments of frustration and lack of direction.Here are seven practical, actionable tips that you...

Posted March 21, 2014    

Why You Have Been Thinking of Social All Wrong

In the context of business, it is time to change the way you think about social media.We must begin viewing social media as a long term investment. Companies need to see the value of customer sentiment and brand loyalty by way of regular interaction...

Posted March 19, 2014    

3 Tips for Social Media Craftsmanship

Steve Jobs often recalled his father’s passion for quality, even if it wasn’t something that would ever be seen.Paul Jobs was a man of great manual skill, with an eye for craftsmanship and a desire to create objects that would stand the test of time...

Posted December 9, 2013