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Do the Benefits of Using a 3rd Party API to Post to Facebook Outweigh the Cons?
Photo by katerha I keep reading posts about how you shouldn't post to Facebook using a 3rd party APIs because it kills your EdgeRank. Supposedly Facebook penalizes 3rd party APIs' EdgeRank (the "secret sauce" that determines how often your Page's...Social Media Manager Fatigue
Everyone knows being a social media manager is the funnest job in the world, right? I mean, what's NOT to like about being paid to be on Facebook and Twitter all day? If that's true why am I spending more and more time thinking maybe getting into...Klout as a Tool for Community Managers: Why I Don't Buy It
I've recently been seeing a slideshare presentation about Klout for Community Managers making the rounds to general fanfare. No offense to the authors of that presentation, but I totally don't buy it. The biggest factor that goes into a Klout...Facebook Page Admin Tools - One New, Two Wished For
How Do You Handle Blog Burnout?
I don't know if it's because of the weather or the fact that I'm busy with work and side projects and secret Facebook groups and family or what, but I'm feeling a weird shift in my feelings about the whole social media thing. A shift which is making...Foursquare Fatigue
Am I the only one who's gotten past the honeymoon period with Foursquare and is wondering what the point is anymore? Lately I've found myself either not checking in at all or feeling kind of like a chump when I do bother to check in. There seems to...Social Media Success is More Than Skin Deep
Augie Ray from Forrester wrote an awesome post about the difference between social media success and social media marketing success. He makes the great example of three retailers whose stores he recently visited, two of which were horribly staffed...Social Media Internships: Who's Teaching Who?
I follow DcSocMediaJobs on Twitter and can't help but notice that most of the listings are for either volunteer opportunities or internships. As someone who's never had an internship, I admit I don't know much about them, but from what I do...What's the ROI of the Old Spice Guy?
This just in: despite the massive viral popularity of the Old Spice guy, sales of Old Spice are down. Shocker. I don't care how fun/viral/clever/sexy/whatever you dub the campaign, at the end of the day, it's still Old Spice, the cologne of a...Social Media Salary Craziness
It's been a while since I've blogged about my favorite topic: social media salaries. Since a lot of you find this blog through Google searches for "social media salary" I figure I'm not the only one who's obsessed with the topic, so I may as well do...Banning Social Media for Teens? NOT a Good Idea.
In the stupidest idea of the week category we have the New Jersey principal who wants parents to join together and ban their kids from using social networking sites. He asserts that there is "absolutely, positively no reason for any middle school...Your Life...As Depicted By Foursquare
I saw this tweet today by @eric_andersen: "Great point! "Foursquare can paint a very vivid picture of your life"--and had to laugh because I can't help but think this exact thing every time I use Foursquare. As in, my life, as depicted through my...What's a Fan Worth to an Association?
Today Adweek reported that value of a Facebook Fan has been calculated: $3.60. The findings are evidently based on impressions generated in Facebook's news feed, and a fan base of one million translates into at least $3.6 million in equivalent...Do Big Brands Exploit Mommy Bloggers Who Work for "Prizes and Rewards"?
I was so excited to see Beth Harte's post about Nestle's "special offer" to join their digital think tank because it confirmed that I'm not crazy thinking mom bloggers are getting shafted. For a while now I've wondered if I'm just bitter or crazy...Is the Internet a Nicer Place Than It Was 3 Years Ago?
There was a really interesting article in the New York Observer a few days ago about the new trend towards civility. Don't get me wrong--there are still plenty of haters out there--but this point in particular struck a chord with me: With all...Does Social Media Really Mean Big Opportunities for Women?
Playing a quick game of catch-up on Facebook, I nearly scrolled right past Mashable's post--but the words "social media" and "women" caught my eye. Why Social Media Means Big Opportunities for Women. Does it really? Last time I checked, the news...Why Businesses Should Think Twice Before Investing Money or Time in a Facebook Page
Not to be all "what if"--but the more integral to companies' social media efforts Facebook becomes, the more leery I am about the idea of putting business eggs in a basket over which one has no control. Twitter has already announced that it's...List of Nonprofit Social Media and Community Managers- Is LinkedIn The Right Place For It?
Every time I see Jeremiah Owyang's list of corporate social media strategists and community managers I wonder when he'll do a similar list for companies with fewer than 1,000 employees--or nonprofits, for that matter. I'm realizing he has his hands...The Massachusetts Meltdown... How Ignoring Social Media Cost Democrats The Senate Majority
I haven't done a rah-rah social media post in a while, but I think it's about time I did one. A few current events are proving how big social media has become and how much to your peril it is to ignore it: David Meerman Scott predicted the...Sex and Social Media... Does Vanity Fair Hate the Women of Twitter?
Swiped from my personal blog I know I already posted about this on my other blog, but it's still grating on my nerves today so I figured I'd continue the rant over here. Not the kind of ranting that's already going on, though; I mean, come...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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- Debra Ellis
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- Cliff Figallo
- Maggie Fox
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”