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What's Your Post-Facebook Social Media Strategy?

People have been saying it for a while, and this week voices seem to be getting louder about it: it’s only a matter of time until Facebook is pay-to-play only. First this, then this, now this….I won’t take up your whole day, but I could probably...

Posted March 20, 2014    

Why Associations Need to Revisit Communication Strategy in 2014

I've been "doing" social media in the association world for six years now and if I had a dime for every time I've heard the comment "but our members are older and aren't using social media," I could probably retire right now. Associations use that...

Posted January 20, 2014    

Three Things You Need to Know About Facebook Privacy

If you’ve read this blog for a while, you know I used to be kind of obsessed with Facebook’s privacy fails. I frequently wrote posts detailing every one of Facebook’s “oops” pretend privacy slips (sorry for all the links--I’ll digress but I’m not...

Posted December 16, 2013    

Do the Benefits of Using a 3rd Party API to Post to Facebook Outweigh the Cons?

Photo by katerha I keep reading posts about how you shouldn't post to Facebook using a 3rd party APIs because it kills your EdgeRank. Supposedly Facebook penalizes 3rd party APIs' EdgeRank (the "secret sauce" that determines how often your Page's...

Posted September 6, 2011    

Social Media Manager Fatigue

Everyone knows being a social media manager is the funnest job in the world, right? I mean, what's NOT to like about being paid to be on Facebook and Twitter all day? If that's true why am I spending more and more time thinking maybe getting into...

Posted April 25, 2011    

Klout as a Tool for Community Managers: Why I Don't Buy It

I've recently been seeing a slideshare presentation about Klout for Community Managers making the rounds to general fanfare. No offense to the authors of that presentation, but I totally don't buy it. The biggest factor that goes into a Klout...

Posted February 14, 2011    

Facebook Page Admin Tools - One New, Two Wished For

Earlier today I saw that Facebook has added keyword moderation and profanity blocklists to the barely effective spam filter it introduced a few months ago. I say "barely effective" because my experience with the spam filter has been that it blocks...

Posted February 10, 2011    

How Do You Handle Blog Burnout?

I don't know if it's because of the weather or the fact that I'm busy with work and side projects and secret Facebook groups and family or what, but I'm feeling a weird shift in my feelings about the whole social media thing. A shift which is making...

Posted January 16, 2011    

Foursquare Fatigue

Am I the only one who's gotten past the honeymoon period with Foursquare and is wondering what the point is anymore? Lately I've found myself either not checking in at all or feeling kind of like a chump when I do bother to check in. There seems to...

Posted September 12, 2010    

Social Media Success is More Than Skin Deep

Augie Ray from Forrester wrote an awesome post about the difference between social media success and social media marketing success. He makes the great example of three retailers whose stores he recently visited, two of which were horribly staffed...

Posted August 24, 2010    

Social Media Internships: Who's Teaching Who?

I follow DcSocMediaJobs on Twitter and can't help but notice that most of the listings are for either volunteer opportunities or internships. As someone who's never had an internship, I admit I don't know much about them, but from what I do...

Posted July 26, 2010    

What's the ROI of the Old Spice Guy?

This just in: despite the massive viral popularity of the Old Spice guy, sales of Old Spice are down. Shocker. I don't care how fun/viral/clever/sexy/whatever you dub the campaign, at the end of the day, it's still Old Spice, the cologne of a...

Posted July 19, 2010    

Social Media Salary Craziness

It's been a while since I've blogged about my favorite topic: social media salaries. Since a lot of you find this blog through Google searches for "social media salary" I figure I'm not the only one who's obsessed with the topic, so I may as well do...

Posted July 16, 2010    

Banning Social Media for Teens? NOT a Good Idea.

In the stupidest idea of the week category we have the New Jersey principal who wants parents to join together and ban their kids from using social networking sites. He asserts that there is "absolutely, positively no reason for any middle school...

Posted April 30, 2010    

Your Life...As Depicted By Foursquare

I saw this tweet today by @eric_andersen: "Great point! "Foursquare can paint a very vivid picture of your life"--and had to laugh because I can't help but think this exact thing every time I use Foursquare. As in, my life, as depicted through my...

Posted April 27, 2010    

What's a Fan Worth to an Association?

Today Adweek reported that value of a Facebook Fan has been calculated: $3.60. The findings are evidently based on impressions generated in Facebook's news feed, and a fan base of one million translates into at least $3.6 million in equivalent media...

Posted April 13, 2010    

Do Big Brands Exploit Mommy Bloggers Who Work for "Prizes and Rewards"?

I was so excited to see Beth Harte's post about Nestle's "special offer" to join their digital think tank because it confirmed that I'm not crazy thinking mom bloggers are getting shafted. For a while now I've wondered if I'm just bitter or crazy...

Posted March 2, 2010    

Is the Internet a Nicer Place Than It Was 3 Years Ago?

There was a really interesting article in the New York Observer a few days ago about the new trend towards  civility. Don't get me wrong--there are still plenty of haters out there--but this point in particular struck a chord with me: With all...

Posted February 26, 2010    

Does Social Media Really Mean Big Opportunities for Women?

Playing a quick game of catch-up on Facebook, I nearly scrolled right past Mashable's post--but the words "social media" and "women" caught my eye. Why Social Media Means Big Opportunities for Women. Does it really? Last time I checked, the news...

Posted February 16, 2010    

Why Businesses Should Think Twice Before Investing Money or Time in a Facebook Page

Not to be all "what if"--but the more integral to companies' social media efforts Facebook becomes, the more leery I am about the idea of putting business eggs in a basket over which one has no control. Twitter has already announced that it's...

Posted February 5, 2010    

 
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