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The Dangers of Viral Content When Facebook Is the Gatekeeper

In a post yesterday on the NewsWhip blog, some pretty astonishing data was revealed on the most viral publishers in November.Upworthy, an emerging digital publisher of uplifting viral content, racked up 75,000 total Facebook interactions (Shares,...

Posted December 12, 2013    

Chasing a Moving Target: Defining Earned Media Value

As social media continues to mature, established industry players from large platforms to emerging vendors are quickly moving to standardize the value their business.In April, Facebook introduced Cost-Per-Action, or CPA, a new metric that allows...

Posted August 25, 2013