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Content Shock Therapy: A Completely Biased Diagnosis of LinkedIn's Publishing Platform

It’s been a few weeks since LinkedIn first opened their publishing platform to the plebs. The blogging soapbox was previously limited to influencers like Richard Branson but now anyone with a LinkedIn account can be elevated to the same threshold (...

Posted April 3, 2014    

Wisely Snipes in News Jack City

One of the first tricks I learned from the best bloggers on the web is how to do a newsjack. A newsjack is a technique used by marketers that leverages a popular news item towards your marketing goals. It was popularized by David Meerman Scott in...

Posted March 27, 2014    

The Growth Hacker All-Stars

When we first launched ShareBloc in open beta a little over three months ago, we knew the biggest challenge to our success was building a community. Luckily, we weren’t the first ones to tackle this obstacle. We looked to our professional elders and...

Posted March 21, 2014    

Moneyball for Marketers: Marketing Automation’s Time in the Big Leagues

Appearing first in a book before being adapted into an Oscar-winning film, the term Moneyball was coined by author Michael Lewis to describe the player performance methodology used by a small-market baseball team like the Oakland A’s to compete with...

Posted March 11, 2014    

How This Famous Oscar Photobomb Defines Twitter for Marketers

Last Sunday, Oscar host Ellen Degeneres broke Twitter with the most epic of all selfies. The picture was retweeted more than 1.3 million times in less than an hour, breaking President Obama’s 2012 victory photo which had 780,000 retweets. The star-...

Posted March 7, 2014    

The Top 11 Social Media Posts of 2013

For two weeks in December 2013, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013 as part of our open beta launch. More than 640 voters cast their ballots 7,678 times to narrow a competitive field of 175 nominations to the top...

Posted January 8, 2014    

TGIF: Twitter Goes International First

The market responded positively to Twitter’s recent product upgrade to allow photo sharing via Direct Message. In many ways, Twitter’s move into messaging moves it in line with popular platforms like WhatsApp, Kik and Line and further broadens...

Posted December 17, 2013    

How To Run a Successful End of the Year Contest

Last week, as part of our open beta launch, we announced a contest to find the Top 50 Content Marketing Posts of 2013. We are running this contest until Friday December 13 so if you haven’t voted or nominated a post yet, do it now. Over...

Posted December 11, 2013    

The Dreamforce Emails from Fake Larry Ellison

September 25, 2013From: Fake Larry EllisonTo: Oracle ExecutivesSubject: I’m the Best. Dreamforce is comingTeam,First, I want to let you know I’m the best. As many of you already know, ORACLE TEAM USA just won the America’s Cup in an...

Posted November 22, 2013    

How #SFBatKid Saved the Day, Melted Our Hearts and Won the Internet

Last week, five-year old Miles got his wish and saved the day as the intrepid SF Bat Kid. If you don’t know the story, prepare to have your heart melted. Miles has leukemia. The Bay Area Make a Wish Foundation (MAWF) interviewed Miles for...

Posted November 20, 2013    

Mobile Is Tweeting the World

This is part 2 of my Twitter is Undervalued series. See here for part 1.Last week, I talked about how Twitter is undervalued on a value per user basis because its user count extends beyond their 230 million registered active users. This week,...

Posted November 15, 2013    

Twitter Is Undervalued (for Investors and Marketers): Part 1

Twitter priced its IPO on Wednesday night at $26 a share. It has since popped on its first day of trading to $44.90, a 73% one-day increase, leading to a market cap of $24.5 billion. In context, here are the valuations of some other leading Internet...

Posted November 12, 2013    

The Rise of B2B Media-Oriented Content Marketing in 2014

If 2013 is the year of content marketing then 2014 is going to be the year of media-oriented content marketing. What do we mean by media-oriented content marketing (or MOCM)?We believe that content marketing increasingly stands alone as a media...

Posted November 9, 2013    

Marketing in the Age of Online Dating

According to Pew Research, one in ten American adults have used dating websites or apps. Perhaps more relevant, more than one in three who are single and looking have gone online for love. This is a significant shift in public opinion. Only...

Posted November 7, 2013    

 
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