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Human to Human Author and Keynote Speaker Bryan Kramer on Marketing Made Simple TV

In this show, keynote speaker, author and generally nice guy Bryan Kramer shares ideas and insights from his new book, Human to Human. Click the button in the lower right to maximize the window, so you can get the best possible view of Bryan....

Posted March 19, 2014    

Anatomy of a Great Marketing Campaign: Marketing Made Simple TV [VIDEO]

In this show, Lisa Dreher, VP of Marketing at Logicalis, a global IT services firm, shares the story of a highly successful marketing campaign. This campaign delivered great results for them and won a major award as well. But Lisa also shares the...

Posted March 6, 2014    

The HUMAN Brand: Chris Malone on Marketing Made Simple TV [VIDEO]

 In this show, Chris Malone, co-author of The HUMAN Brand, shares research on how people, product and companies are instantly measured by two factors:WarmthCompetencySome great lessons in this show for you. And I'm delighted to bring these...

Posted February 25, 2014    

Serial Entrepreneur Mark Organ CEO of Influitive on Marketing Made Simple TV [VIDEO]

Mark Organ, CEO of Influitive has been an entrepreneur since youth. And in this show, he shares the lessons from starting companies with you. (Click the button in lower right to maximize the window for optimal viewing.) I'm watching @markorgan,...

Posted February 12, 2014    

Do Linkedin Endorsements Really Matter to Hiring Managers?

Do LinkedIn Endorsements Really Matter to Hiring Managers?Check out the LinkedIn profile of Jeff Ogden here, as his profile was featured in the book, Get Back to Work Faster. Take a look at this image. You can see Jeff Ogden has been endorsed...

Posted June 1, 2013    

A TweetChart Analysis of our Keyword “Sales Lead Generation”

If you’ve seen the Day of Week data from Hubspot’s social media scientist, @DanZarrella, then you know that the weekends are the best time to publish your blog. As you see from the chart here, weekends are not just a bit better – they’re a LOT...

Posted April 28, 2013    

Scott Monty of Ford Interviewed at #socialmediacampNYC [VIDEO]

Check out this LIVE HD show in which @scottmonty of Ford is interviewed in front of a live studio audience at #socialmediacampNYC by show host Jeff Ogden. In this show, you will learn the innovative ways Ford leverages social media and we also take...

Posted April 5, 2013    

Contagious: Why Do Some Things Go Viral? [VIDEO]

In this episode of Marketing Made Simple TV (Click the button on the bottom right for full screen view), Dr. Jonah Berger – Wharton’s “Iron Prof” and asst professor of marketing joins the host Jeff Ogden. You will learn:Why most word of mouth takes...

Posted April 1, 2013    

An Ideal Customer Profile vs. Buyer Persona

Recently, I was with my former team, reviewing the marketing campaign materials provided by the company I manage – one of the largest and most respected firms on Earth. I asked my team for the buyer personas from the client, and they handed me a...

Posted February 8, 2013    

Mr./Ms. Chief Marketing Officer: Get Your Seat at the Revenue Table

“If we increase your marketing budget by 10%, how much will sales go up?”Now, more than ever, top marketing leaders need to deliver business results. If you, as a Marketing leader such as a CMO, walk into a board meeting like the one pictured here,...

Posted January 23, 2013    

ViDEO: Igniting Powerful Sustainable Word of Mouth Movements

JasonFalls @fearlesscomp Well done! @robbinphillips & @BrainsOnFire are awesome!In this show, the Courageous CEO, Robbin Phillips of Brains on Fire, shares insights on how you can craft great Word of Mouth movements. Please...

Posted January 11, 2013    

“Empowering Employees Through Values” – CEOs in IBM study

As part of my ongoing effort to share insights from this IBM study of CEO’s, it is clear the era of military style “command and control” is dead. Thank God! Compliments of the sales lead generation company Find New Customers.CEO’s need some degree...

Posted December 13, 2012    

"Running the Gauntlet with Jeffrey Hayzlett" on Marketing Made Simple TV

In this show (Maximize the window for optimal viewing) author, speaker, celebrity CMO and cowboy Jeffrey Hayzlett joins host Jeff Ogden for a great and fun Marketing Made Simple TV show.This show includes a great offer from sponsor Eloqua "The...

Posted December 10, 2012    

ViDEO: Engaging the B2B Buyer with a Digital Strategy

Engaging B2B Buyers w Jacqui Kearns of D&B on Marketing Made Simple TVJoin VP of Digital Marketing, Jacqui Kearns as she shares tips on creating a digital strategy to engage B2B buyers on Marketing Made Simple TV. (http://www.marketingmadesimple...

Posted November 28, 2012    

How Are You Different From Your Competitors?

This is an actual email from a marketing automation software company sent to a friend in Boston.“_______ is a marketing automation platform that enables companies to dramatically increase quality sales leads, drive revenue growth, and easily manage...

Posted September 24, 2012    

Beth Comstock, CMO of GE on Marketing Made Simple TV

In this episode of Marketing Made Simple TV (marketingmadesimple.tv), sponsored by Eloqua (eloqua.com), Beth Comstock, SVP and CMO of GE, one of the world’s top companies shares key tips, including: 1) Why it’s important for marketers to step back...

Posted September 21, 2012    

ViDEO: Mobile Marketing Hot Spots with Christina “CK” Kerley

Mobile is hot. 1/2 of all the people accessing Facebook today do it from a mobile device.  Almost every executive on Earth has a smartphone.  And sales of desktops and laptops have plummeted, while tablets and smartphones are...

Posted September 4, 2012    

ViDEO: How Sales Leaders Find Growth – Jon Vander Ark of McKinsey and Company

With the steady flow of news about how bad the global economy, I love to share a video like this – how sales leaders find growth. This video compliments my review of the book Sales Growth: Five Strategies from the World’s Sales Leaders.What do you...

Posted July 30, 2012    

'What’s the Difference Between an E-Book and a White Paper?'

A client of the sales lead generation firm Find New Customers (and Marketo user) – a software firm in CT, asked me “What’s the difference between white papers and E-books.”They had white papers they had outsourced in the past, but the term E-book...

Posted July 28, 2012    

ViDEO: Basil Puglisi of Digital Ethos on Marketing Made Simple TV

Basil Puglisi of Digital Ethos on Marketing Made Simple TV from Jeffrey Ogden on Vimeo.@basilpuglisi has been recognized as a Top Conference Influencer on Twitter for Social Media Week NYC 2012 (@Kred & Ogilvy), The Corporate Social Media Summit...

Posted July 19, 2012    

 
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