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Definitive Social Media Analysis

Before Christmas we were having a flick through the Marketing Magazine website, as you do. The ‘Who won the Christmas TV ad battle? The definitive social media analysis’ piece caught our attention; we do love ourselves a bit of definitive social...

Posted January 10, 2014    

Social Media Metrics: The Real Value of Facebook ‘Likes’

Last week the BBC’s Rory Cellan-Jones reported on a ‘virtual bagel’ experiment he conducted with Facebook.  The research was simple, set up a ‘virtual bagel’ company page and drive Facebook Likes with paid advertising on the network.  A...

Posted July 17, 2012    

Why People Post their Innermost Thoughts on Social Media

Understanding why people participate and share via social media has been a hot topic in academic circles for a while.  There is quite a large literature stream dedicated to the subject – later in the blog we look at a recent study by Harvard...

Posted May 17, 2012    

Is Social Media Really that Engaging?

I was having a coffee and chat with David and the team at O Street a couple of weeks ago.  The creative studio is located on Bank Street, Glasgow.  I’m going to be using the space for a KILTR research event in early May and during the...

Posted May 11, 2012    

What’s in a Facebook ‘Like’? Not a Lot If You Have to Ask for It

I’ve had a rant on Twitter (@jillney) and now I’m turning to blogging about it.  I promise it will be a meaningful rant and I’m also thinking if I’ve had such a big reaction about people asking for Facebook ‘Likes’ then I’m sure you have too....

Posted January 27, 2012    

Why?! Do You Have 'Why' in Your Social Media Plan?

Why is a great question, do you not think?  I like why.  I explore why.  I believe that to understand the behaviour is to harness the behaviour effectively.  This is especially true in social media.  The problem with social...

Posted January 9, 2012    

Branded Social Space

I read a blog by Chris Brogan this week, that we all get our knowledge from the same place and repeat what we have read instead of making our own opinions.  What if that knowledge is slightly wrong?  I see this in social media circles....

Posted November 20, 2011    

Are the Tides Changing in 'Social'?

I’ve not blogged for a while, I’ve been trying to finish my PhD, and I’m nearly there, thankfully.  In ‘hanging together’ my PhD I was reacquainted with some early practitioner research I conducted.  I think this part is timelier than ever...

Posted November 9, 2011    

Google+ and the Real Name Debate: Why It Might Be a Good Thing

The controversial decision by Google+ to create a known ‘real-life’ names network has become a global debating point, receiving a lot of negative publicity.  Google’s chairman, Eric Schmidt, appears unmovable on the decision, saying: ‘Google...

Posted September 7, 2011    

Social Media’s Great Dividing Gulf

My doctoral research into social media has thrown many curve balls.  The predominant focus of these issues have been definitional problems with the interlinked terms (love them or hate them) of Web 2.0, social media and user generated content....

Posted September 1, 2011    

Why Is It Always About the Pro-active Strategy?

If you have read some of my other posts you will know that I like that we all have a voice on social media.  In the buyer decision-making process, I like that consumers have power because of their collective social voice.  There, I said it...

Posted August 12, 2011    

The KISS of Death in Social Content Creation

Social media is a double edged sword.  We all have a voice but sometimes that is not a good thing.  The question is; are we using our social voice properly?Production of valuable and engaging content is still a big issue.  We have all...

Posted August 2, 2011    

Don’t Post the Same Content on all your Social Profiles

After reading Pam Moore’s post on ‘I Google+ circled, followed, liked, linked, bookmarked you, now what?’, I spent some time pondering about the connections we make on multiple social platforms, with the one person.There are people I follow on...

Posted July 26, 2011    

Why People Share Content Online

The motivations underlying why people share online content has probably got to be one of the biggest questions in social media.  If we knew the right mix we would all be viral sensations!  Yes, I know it will be slightly more complicated...

Posted July 26, 2011    

Consumer Reviews: Three Reasons to Love them

In my personal research I have been intrigued and inspired by the free consumer advocacy that social media facilitates.  I am aware that most people don’t share my views and question the credibility and authenticity of consumer reviews.  I...

Posted July 18, 2011    

Consumer Reviews Facilitated By Social Media: 3 Reasons To Love Them

In my personal research I have been intrigued and inspired by the free consumer advocacy that social media facilitates.  I am aware that most people don’t share my views and question the credibility and authenticity of consumer reviews.  I...

Posted July 17, 2011    

Need a Social Media Strategy? 3 Levels of Communication Value

This is the final post on a four part series on building a social media strategy through community development.  In the first blog I introduced the 5 P’s of community, the second explored the concept of the motivated community member and the...

Posted June 29, 2011    

Need a Social Media Strategy? How Time and Engagement can Help

This is the third instalment on four blogs on developing a social media strategy.  In my last blogs I introduced the 5P’s of community and the motivated community member.  This post explores community participation. I believe that if...

Posted June 10, 2011    

Social Branding - Be Complete and Consistent

Call me an idiot for getting ‘back to basics’ but after reviewing one of my ‘social travel’ research projects it became glaringly obvious that some [brands, people, agencies] have gone completely crazy in light of social media.  Now I am...

Posted June 2, 2011    

A PhD in Social Media

When people ask about my PhD they always seem to be intrigued about it.  I’m often asked ‘how can you do a PhD in social media?’ followed by ‘that’s really cool!’.  Well, yes, it is.  I recently met an old friend who I hadn’t...

Posted June 2, 2011    

 
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