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Why People Post their Innermost Thoughts on Social Media
Is Social Media Really that Engaging?
What’s in a Facebook ‘Like’? Not a Lot If You Have to Ask for It
Why?! Do You Have 'Why' in Your Social Media Plan?
Branded Social Space
I read a blog by Chris Brogan this week, that we all get our knowledge from the same place and repeat what we have read instead of making our own opinions. What if that knowledge is slightly wrong? I see this in social media circles....Are the Tides Changing in 'Social'?
I’ve not blogged for a while, I’ve been trying to finish my PhD, and I’m nearly there, thankfully. In ‘hanging together’ my PhD I was reacquainted with some early practitioner research I conducted. I think this part is timelier than ever...Google+ and the Real Name Debate: Why It Might Be a Good Thing
The controversial decision by Google+ to create a known ‘real-life’ names network has become a global debating point, receiving a lot of negative publicity. Google’s chairman, Eric Schmidt, appears unmovable on the decision, saying: ‘Google...Social Media’s Great Dividing Gulf
My doctoral research into social media has thrown many curve balls. The predominant focus of these issues have been definitional problems with the interlinked terms (love them or hate them) of Web 2.0, social media and user generated content....Why Is It Always About the Pro-active Strategy?
If you have read some of my other posts you will know that I like that we all have a voice on social media. In the buyer decision-making process, I like that consumers have power because of their collective social voice. There, I said it...The KISS of Death in Social Content Creation
Social media is a double edged sword. We all have a voice but sometimes that is not a good thing. The question is; are we using our social voice properly?Production of valuable and engaging content is still a big issue. We have all...Don’t Post the Same Content on all your Social Profiles
After reading Pam Moore’s post on ‘I Google+ circled, followed, liked, linked, bookmarked you, now what?’, I spent some time pondering about the connections we make on multiple social platforms, with the one person.There are people I follow on...Why People Share Content Online
The motivations underlying why people share online content has probably got to be one of the biggest questions in social media. If we knew the right mix we would all be viral sensations! Yes, I know it will be slightly more complicated...Consumer Reviews: Three Reasons to Love them
In my personal research I have been intrigued and inspired by the free consumer advocacy that social media facilitates. I am aware that most people don’t share my views and question the credibility and authenticity of consumer reviews. I...Consumer Reviews Facilitated By Social Media: 3 Reasons To Love Them
In my personal research I have been intrigued and inspired by the free consumer advocacy that social media facilitates. I am aware that most people don’t share my views and question the credibility and authenticity of consumer reviews. I...Need a Social Media Strategy? 3 Levels of Communication Value
This is the final post on a four part series on building a social media strategy through community development. In the first blog I introduced the 5 P’s of community, the second explored the concept of the motivated community member and the...Need a Social Media Strategy? How Time and Engagement can Help
This is the third instalment on four blogs on developing a social media strategy. In my last blogs I introduced the 5P’s of community and the motivated community member. This post explores community participation. I believe that if...Social Branding - Be Complete and Consistent
Call me an idiot for getting ‘back to basics’ but after reviewing one of my ‘social travel’ research projects it became glaringly obvious that some [brands, people, agencies] have gone completely crazy in light of social media. Now I am...A PhD in Social Media
When people ask about my PhD they always seem to be intrigued about it. I’m often asked ‘how can you do a PhD in social media?’ followed by ‘that’s really cool!’. Well, yes, it is. I recently met an old friend who I hadn’t...Need a Social Media Strategy? The Motivated Community Member..
This is the second instalment of four blogs on developing an effective social media strategy. In my last blog Need a Social Media Strategy? Start thinking Community... I introduced the importance of building community in your social media...Need a Social Media Strategy? Start Thinking Community…
In the race to social media influence, brands, professionals, and organisations have been tripping over themselves to ‘get social’. It is now fairly uncommon to find a brand that does not have at least one social media profile or what I like...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”