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Is Social Business the Future of Capitalism?

Is social business the future of capitalism?If the trends are any indication, there is virtually no way to avoid a head on collision with social tools and processes. Businesses that hold firm to the status quo and resist will likely be at a...

Posted December 2, 2013    

Instagram to Begin Selling Ads: Not Surprising and Not Creative

So recently it was announced that Instagram will be monetizing the service by selling ads.Is anyone surprised?  And furthermore, is this seriously the best we can do?  Advertisements are the laziest monetization strategy in the history of...

Posted September 10, 2013    

Using Hootsuite Analytics in the Sales Process

Ready for a short and sweet blog post with a helpful tip?Good.Here we go…Good Persuasive ContentFor the sake of this post, let’s pretend you have some damn good content that your sales team uses to follow-up with prospects.  In the past you...

Posted June 6, 2013    

3 Expert Tactics the Social Media Pros Use to Get Real Results

So…you wanna be a social media strategist, eh?Well it’s not enough to add noise to the echo chamber.  You can’t just use Twitter and call yourself an expert. You gotta get results.Expertise is built over time, it’s acquired through a voracious...

Posted June 5, 2013    

Here's Why We Stopped Wasting Time on Facebook

We’re constantly assessing the impact our of various marketing channels.One thing has become painfully clear: Facebook is not worth the time and effort.Today I’m going to tell you why we decided to stop wasting time on Facebook.Profile vs....

Posted June 2, 2013    

Who Else Wants to Know What Their Customers Are Thinking? I Bet YOU Do.

You might think you know what your customers really want.You may think you really know how they feel about you.But do you really know?Keep reading if you want to know sure-fire ways to find out.Assume, Ask or Observe?Which of these 3 are you?Do you...

Posted January 15, 2013    

How Twitter Learned to Compete with Email Marketing

When it comes to measurable digital marketing, nothing beats email.For every post that goes to Twitter, Facebook, and Google+, a single email newsletter is more “valuable,” because it’s more trackable. For all of the engagement opportunity...

Posted December 23, 2012    

Why I Will Never Invest In Facebook

I’m no fan of Facebook, I think that’s clear by now; what’s funny is that at one time, I was a fan.There was a point in time where Facebook was the cool place to be.  It was vastly superior to MySpace. It was clean, straightforward and...

Posted May 21, 2012    

3 [Social Media] Conversations I Want to Go Away Forever

These are three recurring conversations that I would love to never hear about again.Klout measures Social Influence.No, Klout measures Tweets, Retweets, Likes and other Social Interactions.It does not track whether or not any of those interactions...

Posted May 14, 2012    

Face Time Is An Outdated Concept, Accept It.

Technology has changed the world in numerous ways, one of which is that the resources of a physical office are often unnecessary to get the job done.  Now, most people only need a computer and an internet connection.If you are...

Posted March 17, 2012    

Who Am I: A Social Media Consultant Or a Social Media User?

It’s getting harder and harder to remain objective as I struggle to balance my usage of Social Media sites as a professional, and that of a user. As a user, I LOVE Twitter.  It is, by far, my favorite platform.   I am also really getting...

Posted October 21, 2011    

F8: Facebook Developer Conference Recap

Facebook announced some major changes to their platform yesterday.  Many of these changes are enormous leaps in technology.  Many of these changes will result in brand new behaviors.  Many of these changes will revolutionize...

Posted September 23, 2011    

Considering Offering a Groupon? Read This First.

 I’m going to break down why I don’t like Groupon and why I think group-buying as it stands now is horrible.  I’m going to use Groupon in this post to stand for all group buying platforms (with some small exceptions). #1 – Groupon does not...

Posted August 17, 2011    

What Is Your Social Media Conversation About?

Social Media is such a hot topic right now (lucky for us) that it winds up entering a majority of the conversations about business development and marketing.  In most cases, it’s at least appropriate to investigate what role social media will...

Posted August 16, 2011    

Google Plus (Google+): The Painful Realization

 Yesterday was an awesome day.  I played with Google+ all day.  I’ve had a blast on it experimenting with features and building my social graph from scratch.  Today however, was a different story; I had a moment of uncomfortable...

Posted July 1, 2011    

The 3 Most Important Things I Learned at the NYC 140 Conference

I had such a good time at the NYC 140 Conference.  Most of you reading this didn’t get the chance to come out to this amazing event.  In fact, if it weren’t for a real-time contest by the event organizer and host Jeff Pulver (@jeffpulver)...

Posted June 16, 2011    

Net Neutrality – Get Involved

Let’s be clear, net neutrality is important, and it’s under attack.  Net Neutrality was the original conditions out of which the internet was born.  Net neutrality provides an equal opportunity playing field, free from corporate...

Posted May 17, 2011    

Social Media: The Complexity of Simplicity…and vice-versa

At first glance Social Media isn’t all that hard and at the same time it causes a severe case of paralysis.  This is the paradox of Social Media: it’s simple yet it’s complex, and while it may be very complex, it’s ultimately very simple....

Posted April 11, 2011    

Social media, business and priorities: I don’t care how busy you are

We’re all busy. Seriously.  If you have rent, a mortgage or any financial obligations, a job, a significant other and some small semblance of a social life, you’re busy.  There’s little free time for anyone these days, especially at work....

Posted April 10, 2011    

Social Media Site Overload and the NEXT BIG THING.

Ongoing Socially-Integrated Product Development There are still numerous startups with a “great idea” for a social-something-or-other, conversation-whatchamacallit or socially integrated plug-in with facebook connect and sticker-badge reward point...

Posted February 28, 2011    

 
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