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The Social Media Strategy I Followed Throughout the Year

Now is the time to tell you about how I used social media in 2013. I think that discovering the balance between generating initiatives that can be leveraged by the social web, the scalability of any idea (or business) and the creation of...

Posted April 15, 2014    

The Human Contract You Sign When You Use Social Media

We undoubtedly live in a hyper-connected world. We can tweet, talk on Skype, send messages over Whatsapp, chat on Facebook, “like” what our circle of friends is doing, upload a video to YouTube, pin images on Pinterest, upload a picture of the...

Posted April 4, 2014    

Behavior You Don't Want to Show on Social Networks

I’m completely fascinated by observing and analysing the behaviours that one can glimpse in social platforms and by the way in which people relate to one another.How you connect, why you connect or why you decide not to. What it takes to step...

Posted March 28, 2014    

How to Create Human Relations with Your Online Community

You can’t create a community without strong, cohesive human relations (regardless of whether these are online or offline). If you don’t have an emotional tie, forget about creating a community; people just won’t show up!Unfortunately, this doesn’t...

Posted March 13, 2014    

8 Tasks That Define a Social Media Workflow

 In 2010 I spoke about the social media workflow to handle and optimise the time and effort you dedicate to social web activity. I updated this in 2012 with a new version that included a graph designed by Luis Calabuig...

Posted March 2, 2014    

Solution for Life-Changing Messages

You suddenly get an email, LinkedIn or Facebook message, a DM on Twitter or, better still, a Whatsapp message regarding a life-altering project, conference or idea. You know the one: the train that only goes by once in a lifetime (even if you...

Posted February 18, 2014    

Content Is Your Best Product

If you value your content like you value a product, you realise that you have the opportunity to “sell” your product every time you create and publish content. Usually, the content that sets us apart is the content we create ourselves, our own...

Posted February 5, 2014    

Improve Your Business Results Using the Social Web

What goes on out there when we use the social web to communicate about our product, improve our organisation’s marketing or connect with our potential target? After a year spent observing, analysing and measuring actions and cross-referencing...

Posted January 24, 2014    

LinkedIn Invitations Don't Add Value

Today I end what has become one of my living nightmares over the past year: invitations to be connected in LinkedIn.This has cost me months of procrastination and indecision. The disquiet resulting from not being able to answer each and every...

Posted January 13, 2014    

13 Ways to Add Human Understanding to the Internet

If the Internet is made up of people, I don’t understand why brands use the Internet to communicate and market their products in a way that keeps them at a distance from human relations. If human relations are the essence of the...

Posted January 7, 2014    

Chronological Twitter-Use Analysis: 2007 to 2014

I’ve created a timeline from the moment I started using Twitter in 2007, analysing the strategy and use I’ve made of this platform, right to the present, just as we’re entering 2014. These are the results of the analysis:2007 and 2008I couldn’t find...

Posted January 2, 2014    

Facebook Leads the Present and Happiness

I’m noticing more and more people talking about their lives on Facebook. It’s usually when you turn your head to a monitor or peek towards a smartphone or tablet that you realise that what you’re looking at is the Facebook homepage. I see mums and...

Posted December 30, 2013    

How Do We Keep Social Media Alive and Well?

During the closing event at the Madrid Music Days last week I stated my opinion, with reasoning and examples, that social media marketing as we know it is coming to an end. I revisit here four of the most important points of my speech...

Posted December 18, 2013    

How to Make the Social Web Work for You

I often receive email requests with a very specific question that, nonetheless, can involve something as wide as the universe itself. Questions such as, “What can I do with my brand/company to position it on the Internet quickly?”, “How can I...

Posted December 6, 2013    

How Effective Is Your Blog?

I’m usually quite matter-of-fact in these actionable posts, so straight to the point! Here you’ll find 8 ways to help you measure how effective your blog is.1. First of all, compare the natural growth of visits to your blog overall with regard to a...

Posted November 19, 2013    

Strategic Human Media Integration Model

How can we work in social media if we show no interest for people, if we don’t consider their relevance? How can we be professionals in the field and, at the same time, ignore what happens afterwards? Can we learn to accept change without doing the...

Posted November 6, 2013    

What to Do with Your Online Influence

Are you influential on the Internet and the Social Web or any other field influenced by this connected economy? Tip 1: all fields have been affected. Tip 2: we’re all influential to some extent or other. However, what do you...

Posted October 23, 2013    

Consider These Metrics to Measure the Social Web

Besides the well-known metrics, old and new that exist for social networks, why not use the following measurements to better define your activity?Related comments: who’s talking about your brand beyond your own community?...

Posted September 11, 2013    

How to Make (Anything) Viral

I find it interesting to listen to agencies, professionals, marketing directors or advertising specialists talk about virality. It surprises me when they decide to sit down and write something that will supposedly go viral. This turns into hilarity...

Posted August 19, 2013    

Thoughts and Ideas on Content that Leave a Mark

I often think about how what I do has an impact on people, not only personally but professionally, also. In this regard, I believe that creating content is of crucial importance, as is what happens before, during and after the creation, launch and...

Posted June 28, 2013    

 
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