About Social Media Today
Posts by Isra Garcia Subscribe 
How to Succeed Quickly on the Social Web and the Internet: Disruptive Version
I usually get asked questions by email which seem very specific but are as vast as the universe itself. These questions are of the following kind: “What can I do with my brand/company to position it on the Internet quickly?” or “How can I reach...
Responsibilities and Tasks of a Social Media Professional
Many still believe that a the job of a social media professional is simply to tweet once in a while, upload pictures to Facebook or videos to YouTube… but it’s much more than that! Moreover, I usually think that what people have in mind is a robot,...
The Internet, Social Web and Human Media: An Opportunity for Change
The internet has entailed a paradigm shift in our lives, not only professionally but also personally. Suddenly, a new world of professional opportunities opened up to us while we looked on at what was going on in disbelief. From a personal...
8 Ways to Increase Engagement of Facebook Posts
Brands have always accepted Facebook as a key marketing tool to generate engagement and branding. The question is whether Facebook creates more engagement, visibility, traffic and experience than other tools. Searching for an answer to this for some...
How to Rock Your Company or Brand with Social Media
It all has to do with rocking, the rocking you create, share and learn. So, here are some of my ideas to rock your company or brand in the Social Web:Rocking Social MediaObjectives: if you don’t know where you want to go before you get...
People, Online Tools and Social Platforms that Sabotage and Intimidate
I received a list that included the “Top Fake Artists” who had bought followers on Twitter. It included many well-known electronic music DJs, with their stage names and Twitter accounts. Wait a minute! This is a very serious issue. You’re...
Experience and Reflections on Market Research in Social Media
A few months ago, we carried out market research based on social media for one of the brands we work for. I counted on the expertise of Aitor in this case.How to Carry out Market Research based on Social MediaThe way the research was carried out and...
15 Clues and Examples to Do Some Storytelling with Video Marketing
New marketing involves stories. That is why it is so important to tell a story with a human side that resonates with people. If we add the potential of video marketing to this, the combination can lead to powerful storytelling through video.How to...
#Smokemakers
Do you know about #smokemakers? Probably not, but you will do after this. To become familiar with the idea, you’ve probably heard of people taking you for a ride, social media gurus or mega-expert power rangers. It all boils down to the same thing...
Community Managers and Social Media In Depth
I want to go beyond some simple advice for community managers, the keys to handle social media efficiently, how to increase sales on social networks or tricks to optimise your social media strategy. I believe there are some aspects regarding the...
3 New Economic Forces in the Digital-Human Era
The revolution we’re experiencing is essentially the result of 4 factors. The collision of three new economic forces (the economy of sharing, the economy of attention and the economy of connection) with a disruption of the system.Economy of...
Strategic Areas to Run Online Projects Successfully
Leading online projects is much more than simply managing a brand’s social networks. It is a bigger challenge that involves great responsibility: you need to involve more people in this task, not robots who do as you say, look down and don’t ask...
11 Social Media Tools and Online Platforms I Use
Some time ago I published the social media toolkit for adventurers, [Spanish link] a selection of tools and platforms that are an essential part of the social web and others which are specifically related to social media. This post is an update and...
How to Create an Online ROI Report for Brands and Sponsors
There are several essential aspects to be taken into account when we prepare an online report that can justify the investment made by brands and sponsors. Not all aspects are necessarily related with the social and digital media, but can be anything...
Disruption, the Strength of New Marketing and the Social Media Revolution
Many consider 2011 and 2012 as an awful time. However, some consider these years were necessary: a time for change, a time for disruption in communication and marketing and for the appearance of new ways of thinking and doing. Many...
13 Quick Tips To Optimise your LinkedIn Profile
1. Set a personalised URL with your name. The same name you use with other profiles: your brand.2. Create a unique extract. Can you summarise everything into a single sentence that makes you unique and special, something that sets you...
Social Media Is Not Your Job
Social Media is a distraction…Unless it’s your job. I hear and read that ‘social media’ isn’t working, that it offers no results, that it’s a distraction, that it prevents you from doing the job that matters, that it’s a waste of time, taking up...
Looking on the Social Web for Humanity and Rays of Light
One of my favorite pastimes has always been watching people --you learn a lot. One day I started paying more attention to the environment we were living in and how this marketing and media revolution was changing the game. Indeed, during the last...
Social Media Strategy Based on the Human Connection
I’m not talking about figures or behaviors that we would associate with a fad or a particular bubble. From my point of view, I would associate it with an explosion.The social web is skyrocketing and is reaching such an enormous magnitude simply...
Use the Social Web to Tell Stories that Create Resonance
Let me be clear, we do not want you to sell us, nor talk about what your business can offer us, not to mention the classic “how to be the best alternative.” If you think that we want to listen to how fascinating your products or services are, you...
