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Posts by Isra Garcia Subscribe

Amnesia Ibiza, Humanising the Brand Through Social Networks

This is a Collaborative post together with Aitor Contreras.Let me tell you a bit about the job we’re doing at Amnesia Ibiza…The club’s presence and bond with its public is unique thanks to a comprehensive integration of social networks in all...
Posted May 16, 2012 with 228 views     
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The Opportunity of Social Media Remains in the Human Relationships

During all this time I have realized that we pay to much attention to concepts – perhaps – too abstracts, such as the times you interact with the audience or how many visits have our blog or youtube channel. Ok, it might not be as abstract as we may...
Posted April 21, 2012 with 2,094 views     
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Social Media isn’t Magic – It’s about Staying Human on the Internet

Social Media is not magic, nor does it surprising tricks, you will need more than magic to succeed. I am talking about a process that truly makes sense when it’s aligned with the business strategy and also gets inter-departamental touching every...
Posted April 13, 2012 with 3,823 views     
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Social Media and Technology Won’t Change the World, People Will

The potential that social media handles today is tremendous, I do think that managers, CEOs and directors of big companies, associations, institutions and brands, should consider the valuable opportunity that they have in their hands and make use of...
Posted April 5, 2012 with 310 views     
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ViDEO - Human Media: Beyond Social Media (TEDx Talk)

 Here, I synthesize the concept from where it started everything, the rise of New Media, the Social Media revolution, it disruption and the necessity of a new redesign focused on the right thing, people, not in platforms, tools, APPs or...
Posted March 29, 2012 with 314 views     
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Human Media Metrics – Measuring Human Interactions on the Web

The pulse for social media has grown over the last year, social media is a reality that should be in almost every marketing campaign. But, how good could be the efforts in new media if you don’t analyze its human impact from a target-oriented...
Posted March 20, 2012 with 1,693 views     
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Adding a Human Touch to the Social Web through Human Media

I’m not talking about re-inventing the wheel, but to make the wheel working for us. The media revolution it isn’t about what the platforms or tools can do for us, I think it’s more about how human interactions can change the outcome for business,...
Posted March 15, 2012 with 307 views     
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The Importance of Human Media in the Business Environment

I’d like to talk bout how human media plays an important role in this new business environment -- what are its goals, the advantages of using this approach, and how it works.We all know the importance and necessity of putting emotions, values, and...
Posted March 6, 2012 with 377 views     
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How to Integrate the Social Web into Your Business

Perhaps you don’t know where to start, that’s ok. Every project, person or business requires something unique, a special treat, it’s a new adventure.On the other hand, perhaps you are tired of listening terms such as social media, new media, human...
Posted February 28, 2012 with 1,007 views     
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10 Undeniable Facts that Tie the Online World with People

The consolidation of this digitally people-based environment has caused that human media brings closer the human component to the online, technologies, digital world and the social Web. Day after day, the relationship between people and the Internet...
Posted February 21, 2012 with 926 views     
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Human Media Practices

A fundamental shift is needed in the way we communicate, market and do business, this shift relies on the convergence of people, human interactions and the Social Web.Here you have some practices that help to explain the phenomenon of Human Media...
Posted February 14, 2012 with 296 views     
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Human Media: The Human Approach that Changes the Outcome

Using Human Media means changing the “social” approach that you give to the Web for another more human. It’s simple and effective.Two Parallel ApproachesIn the early times, companies developed a marketing campaign with a liv motiv and...
Posted February 7, 2012 with 578 views     
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Use the Web-Utensils to Create Human Relationships

The Social Web and the Internet allow us to scale human communications and harness the power of human business interactions. Tools such as MakeMeSuite, Storify, Scoop.it, Socialmention, GetSatisfaction, ThinkUp, MultiMi, Transfluent,...
Posted January 31, 2012 with 270 views     
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The Challenge of Social Media is Called People

The real challenge of Social Media isn’t only: Create more benefits for companies Sell more products or services Generate more leads Increase your Facebook fans base, twitter following or blog subscriptions Divert more traffic to your Website...
Posted January 24, 2012 with 1,203 views     
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Defining Human Media Through Interactive Helping-Points

I still thinking in what I firmly believe is the way towards a new communication approach. Human Media, something tells me that I’m not mistaken. You.The BeginningThe purpose of Human Media isn’t to treating people as machines that will obey to our...
Posted January 19, 2012 with 350 views     
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How New Media Changed the Game

Lately, we have been talking about Human Media, but now I’d like to explore how the New Media has changed the game.Human media wouldn’t be possible without New Media, which has revolutionized the way we market, communicate and do business. As...
Posted January 2, 2012 with 402 views     
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A Paradox: Social Media as the Root of Human Media

The revolution all started with Social Media, which is the root of Human Media. This might look like a reverse process, a paradox, as it is generally assumed that social communication should come out of human interactions. Maybe this has been...
Posted December 21, 2011 with 834 views     
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Disruption Media: Do You Interrupt or Communicate?

The Social Web has been lately filled with so much bla-bla: noise, many words headed in the wrong direction, intrusive messages, non-sexy robots, predetermined users…which is what I call “disrupt media”.When Nothing Else MattersOn Facebook, Twitter...
Posted December 7, 2011 with 529 views     
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Human Media Fundamentals

Now it’s time for everything to be placed on a map and coherently drawn – thank you Luis Calabuig. These are the Human Media Fundamentals, the concepts which define the way to a new form of communication, one that represents the end of the...
Posted November 29, 2011 with 318 views     
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Human Media: The New Media

The new way of communicating is not about Social Networks, Community Managers, complex technologies, the social-hype or last-generation software. It’s actually something basic, something simple. It’s about human relationships, connectivity,...
Posted November 15, 2011 with 1,202 views     
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