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Posts by Vanessa DiMauro Subscribe

Strategy First, Platform Second ... Please!

I don't know how many times I've had to shift a conversation into reverse when an initial business discussion about online communities begins with "We're thinking about starting an online community. What's your opinion of Platform X?" Too many...
Posted May 1, 2012 with 726 views     

Time for You to Shine Online!

    Photo Credit: bjorn.watland As more and more individuals become involved in professional online communities, understanding how to engage online becomes increasingly important. While most professionals develop good skills at in-...
Posted April 23, 2012 with 331 views     

A Small Organization Creates a Big Community Success Case Study

 When you're searching high and low for the next big thing, or scanning the edge for the next new thing, you can miss real success stories. So here's one to contemplate: a free, private online community serving a crucial constituency, aligned...
Posted April 10, 2012 with 357 views     

Are You Ready for a Discussion or Do You Want to Have a Monologue?

Recently, I blogged about measuring engagement in online communities. The post and accompanying framework were focused on measuring engagement within private online communities - primarily B2B. But there is a wider need for organizations to build...
Posted March 13, 2012 with 131 views     

Eureka! A Strong Social Business Model by AMEX

Just a few days ago I revisited an old social media friend named FourSquare.  I hadn't been there for a while, as I am a digital nomad, often trying new tools to formulate an opinion, and then moving on to a new toy as fast as they come along...
Posted March 7, 2012 with 385 views     

How Do You Measure Member Engagement?

Member engagement is a popular term these days, applied to everything from customer loyalty programs to Facebook games to political campaigns.  There are tools that purport to track every “like” or tweet as evidence that your members, or...
Posted February 27, 2012 with 574 views     

Don't Ask Community Managers to Be Strategists

The enterprise community manager position is sometimes termed a "jack of all trades" role. I know -- I've said it myself. But I think we're starting to take it a bit too far. Over the past few weeks I have participated in a suite of webinars and...
Posted February 13, 2012 with 536 views     

Does Your Company Inspire Trust? How Online Communities Can Help!

Just the other day, I said to my 10-year-old daughter, "Trust is hard to win and easy to lose." She was having a tough time with a good friend who had done something jerky, and she wanted to know if she should trust her friend again just because she...
Posted February 1, 2012 with 917 views     

Community Managers, Unite!

 Happy Community Manager Appreciation Day (#CMAD)!  As I sat down to write a blog post dedicated to celebrating community managers - this fantastic, rewarding and often misunderstood profession, I realized that there are few professions...
Posted January 23, 2012 with 236 views     

The Social Mind Research Project

Interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways thanks to the advent of social media networks. This paradigm shift represents a major communications...
Posted January 13, 2012 with 572 views     

Online Community Decision: Public, Private or Hybrid?

Your organization has decided to develop an online community to serve your customers. Congratulations! This is an important step towards building a social business. As the team gathers in the conference room with whiteboards, markers and lots of...
Posted January 11, 2012 with 458 views     

The 20 Minute Social Media Professional

“I don’t have time to participate in social media” is a common cry heard within enterprise. The concern is that social media has a steep learning curve and is a time vacuum preventing more essential work from getting done. In other circles...
Posted December 6, 2011 with 3,207 views     

Social Snacking Feeds Online Community

Social snacks are digital tidbits of information, ideas and personal presence which offer a quick taste of an online community's content and personality. An effective way to build awareness of a community, these virtual treats get distributed via...
Posted November 30, 2011 with 181 views     

Online Community Beta Groups: Why and How

You wouldn’t throw a party and not invite your closest friends, would you? You might even encourage them to come a wee bit early, right? The other guests who may not know you as well might feel a bit awkward to arrive on time and be the very first...
Posted November 16, 2011 with 155 views     

Managing Online Social Predators and Bullies

Online social predators and community bullies pervade the internet. You know the type -- out there in the social sphere trying to create chaos and breed discontent.They are the dissatisfied customer, the slighted consumer, the angry applicant who...
Posted November 13, 2011 with 2,046 views     

The Rise Of the Digital Doctor

Just the other day, I paid a visit to my daughter's pediatrician in his office and saw a strange thing ... his desk was clean and in the far right hand corner of his large desk was a sleek, silver shiny object. A laptop computer. Of course, it was...
Posted November 10, 2011 with 1,614 views     

Keeping The B2B Customer Satisfied: Why Companies Need Online Communities

Seminars, publications, market research, and customer care centers are some of the most important tools in every business-to-business firm’s toolbox for understanding, attracting, serving and keeping customers loyal. But in a world of fierce global...
Posted November 1, 2011 with 874 views     

What It Means to Be An Online Community Builder

For the past 15 years, cocktail parties were tough.  When people would ask what I do for work, my response "I build online communities for business" would serve as a natural repellant to further conversation.  Confused or suspicious about...
Posted October 28, 2011 with 732 views     

The Future of Online Community

 Talk about online communities is everywhere lately.  This is good news to those of us who have been building online communities as the core of our profession for many years - sometimes quietly in the shadows of marketing.  Recently,...
Posted October 22, 2011 with 1,242 views     

Putting Customer Events On Steroids, Why You Need An Online Customer Community

You already have a community and you might not even know it. No, those damn developers didn't go creating something under the covers (well ok, maybe the did but that is a different discussion). If your company has an annual conference or customer...
Posted October 19, 2011 with 186 views     
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