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Fixing Your Intranet: A Guide for Leadership

The corporate intranet is a complex organism. This prettier, younger sister of earlier knowledge management tools is now ever-present in many larger enterprises. While intended to tap into pre-existing employee engagement and insight-sharing...

Posted April 18, 2014    

Who Ya Gonna Call? Social Business Buyer Guide [PART TWO]

When things got spooky back in the ‘80s, “Ghostbusters” were the guys to call for help. But now there are lots of agencies, consulting firms and vendor services who can help you deal with those elusive (and sometimes scary) online social initiatives...

Posted April 1, 2014    

A Social Business Buyer’s Guide [Part One of Two]

Buyers of online social products and services face a difficult problem – what is it, exactly, they are purchasing? Social initiative sponsors and corporate purchasing agents alike must evaluate market offerings against a backdrop of hyper-speed...

Posted March 28, 2014    

Is It Time to Develop a Social Business Center of Excellence?

You're firm is getting the hang of becoming a socially enabled enterprise. No longer doing isolated skunk works social media projects, your firm got organized – strategic, in fact. You have a clear handle on your social media accounts, tools,...

Posted March 12, 2014    

Spotlight on SPS Commerce: How an Online Community Strengthened Customer Support

What happens when a firm that specializes in supply chain management takes on an online customer community?  Will they apply the operational efficiencies found in their line of business to their customer-facing digital initiative? Will workflow...

Posted February 24, 2014    

Announcing the 2014 Social Business Benchmark Study

The excitement around becoming a socially enabled business is growing! Last year marked a heightened sense of awareness regarding the urgency and complexities of being a connected business and we are committed to tracking this evolution.  Last...

Posted February 11, 2014    

Cloud Computing's Future: Better Online Customer Care?

As 2014 begins, predictions about the impact Cloud computing will have on enterprises worldwide fill the air. IDC, the market research giant, has an entire practice devoted to watching the skies to predict the future of the cloud. A recent IDC cloud...

Posted February 6, 2014    

Social Business Increases Internal Collaboration

The impact of social business is significant and changes the way organizational leadership – especially CIOs and CMOs – problem solve. While few would disagree with this statement, we have the data to back it up! In September, Oracle, Leader...

Posted January 22, 2014    

Online Community ROI, Redefined (With Pictures)

There’s a cringe-worthy trend emerging around how online community ROI is being articulated which has captured my colleague, Peter Ward and my attention.  So, we pulled together this blog post our workshop materials, in order to share our point...

Posted January 10, 2014    

What Every Online Community Manager Needs to Succeed in Business

Online community management has (finally) risen to the rank of a being a respected and understood profession. There are now official community management titles, proper job descriptions, and sometimes even a bit of budget to allocate. Due to the...

Posted December 18, 2013    

What Happens When Marketing and IT Collaborate? [SLIDESHARE]

Does your IT and Marketing team collaborate on social business projects?  Should they?  What would happen if they did?  What is the impact of IT and Marketing collaboration due to social business? These are the questions that Oracle,...

Posted December 3, 2013    

Hitachi Data Systems’ Online Community for Partners, Developers and Customers

True online community successes are cause for both celebration and examination. For that reason, it is with great pleasure that I am focusing this month’s blog on  outstanding case studies and interviews with the best of the best. My hope is...

Posted November 20, 2013    

Spotlight on Analog Devices' Award-Winning B2B Online Community

What happens behind the scenes of major B2B online communities?  How do traditional businesses like manufacturing use online community to advance?  As part of our ongoing series of interviews with outstanding B2B online community...

Posted November 12, 2013    

What Is Your Organization's Online Community Style?

Online communities come in many shapes and sizes, and serve a wide range of needs. Not surprisingly, the performance of an online community will also vary widely. One reason some organizations do not achieve the results they would like from their...

Posted November 5, 2013    

The Social Media Party Is Over

Sorry, the party’s over. The days of social media celebration are gone.  It’s not as if a random collection of “Likes” and “followers” had any real meaning but, hey, it was fun to watch the cool kids all get drunk at the bar of social media...

Posted October 18, 2013    

Social Customer Care: A Horse and Cart Approach

Let’s face it: Customers are not created loyal. It’s not in their – our – nature. An intriguing offer in our inbox or a fast-talking salesperson can woo them – us – and change our buying habits. Add social media, where better deals and...

Posted October 7, 2013    

What It Means to Become a Socially Enabled Enterprise [STUDY]

The past two days were a whirlwind of social business thinking, exploring and debating.  The social business elite gathered together at Social Media Today’s inaugural Social Shake-Up conference in Atlanta to examine the impact of social...

Posted September 18, 2013    

Online Community Health Check: Start Here

Our lives are filled with checkups. We get checkups for ourselves, our kids, our aging parents. Even our businesses have checkups to make sure all those important systems are working properly. We find personal coaches, attend parent-teacher...

Posted September 12, 2013    

The Social Shake-Up Conference: Why You Should Go

What happens when social media marketing, social business and social operations collide?  The Social Shake-Up Conference 2013 in Atlanta on September 15-17th. This is a celebration of how social business practitioners are creating exciting new...

Posted August 28, 2013    

B2B versus B2C: An Online Community Taxonomy

Online communities are not a new phenomenon, but they are now capturing the hearts and minds of social media users around the globe.  There seems to be an online community for every walk of life or group. But the underlying operations of a...

Posted August 21, 2013    

 
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