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Strategy First, Platform Second ... Please!
I don't know how many times I've had to shift a conversation into reverse when an initial business discussion about online communities begins with "We're thinking about starting an online community. What's your opinion of Platform X?" Too many...Time for You to Shine Online!
Photo Credit: bjorn.watland As more and more individuals become involved in professional online communities, understanding how to engage online becomes increasingly important. While most professionals develop good skills at in-...A Small Organization Creates a Big Community Success Case Study
When you're searching high and low for the next big thing, or scanning the edge for the next new thing, you can miss real success stories. So here's one to contemplate: a free, private online community serving a crucial constituency, aligned...Are You Ready for a Discussion or Do You Want to Have a Monologue?
Recently, I blogged about measuring engagement in online communities. The post and accompanying framework were focused on measuring engagement within private online communities - primarily B2B. But there is a wider need for organizations to build...Eureka! A Strong Social Business Model by AMEX
Just a few days ago I revisited an old social media friend named FourSquare. I hadn't been there for a while, as I am a digital nomad, often trying new tools to formulate an opinion, and then moving on to a new toy as fast as they come along...How Do You Measure Member Engagement?
Member engagement is a popular term these days, applied to everything from customer loyalty programs to Facebook games to political campaigns. There are tools that purport to track every “like” or tweet as evidence that your members, or...Don't Ask Community Managers to Be Strategists
The enterprise community manager position is sometimes termed a "jack of all trades" role. I know -- I've said it myself. But I think we're starting to take it a bit too far. Over the past few weeks I have participated in a suite of webinars and...Does Your Company Inspire Trust? How Online Communities Can Help!
Just the other day, I said to my 10-year-old daughter, "Trust is hard to win and easy to lose." She was having a tough time with a good friend who had done something jerky, and she wanted to know if she should trust her friend again just because she...Community Managers, Unite!
Happy Community Manager Appreciation Day (#CMAD)! As I sat down to write a blog post dedicated to celebrating community managers - this fantastic, rewarding and often misunderstood profession, I realized that there are few professions...The Social Mind Research Project
Interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways thanks to the advent of social media networks. This paradigm shift represents a major communications...Online Community Decision: Public, Private or Hybrid?
Your organization has decided to develop an online community to serve your customers. Congratulations! This is an important step towards building a social business. As the team gathers in the conference room with whiteboards, markers and lots of...The 20 Minute Social Media Professional
“I don’t have time to participate in social media” is a common cry heard within enterprise. The concern is that social media has a steep learning curve and is a time vacuum preventing more essential work from getting done. In other circles...Social Snacking Feeds Online Community
Social snacks are digital tidbits of information, ideas and personal presence which offer a quick taste of an online community's content and personality. An effective way to build awareness of a community, these virtual treats get distributed via...Online Community Beta Groups: Why and How
You wouldn’t throw a party and not invite your closest friends, would you? You might even encourage them to come a wee bit early, right? The other guests who may not know you as well might feel a bit awkward to arrive on time and be the very first...Managing Online Social Predators and Bullies
Online social predators and community bullies pervade the internet. You know the type -- out there in the social sphere trying to create chaos and breed discontent.They are the dissatisfied customer, the slighted consumer, the angry applicant who...The Rise Of the Digital Doctor
Just the other day, I paid a visit to my daughter's pediatrician in his office and saw a strange thing ... his desk was clean and in the far right hand corner of his large desk was a sleek, silver shiny object. A laptop computer. Of course, it was...Keeping The B2B Customer Satisfied: Why Companies Need Online Communities
Seminars, publications, market research, and customer care centers are some of the most important tools in every business-to-business firm’s toolbox for understanding, attracting, serving and keeping customers loyal. But in a world of fierce global...What It Means to Be An Online Community Builder
For the past 15 years, cocktail parties were tough. When people would ask what I do for work, my response "I build online communities for business" would serve as a natural repellant to further conversation. Confused or suspicious about...The Future of Online Community
Talk about online communities is everywhere lately. This is good news to those of us who have been building online communities as the core of our profession for many years - sometimes quietly in the shadows of marketing. Recently,...Putting Customer Events On Steroids, Why You Need An Online Customer Community
You already have a community and you might not even know it. No, those damn developers didn't go creating something under the covers (well ok, maybe the did but that is a different discussion). If your company has an annual conference or customer...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Zohare Haider
- Rachel Happe
- Shel Holtz
- Edwin Huertas
- John Jantsch
- Beth Kanter
- Rohn Jay Miller
- Sandy Miller
- Pam Moore
- Steve Olenski
- Brett Relander
- Eric Schwartzman
- Brian Solis
- Hollis Tibbetts
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16

About Social Media Today
















“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”