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Sometimes It's Better To Start Over With Your Facebook Page
It's one of the toughest decisions to make. Most who should do it are unwilling to pull the trigger. Unfortunately, mistakes made in the early days of growing a Facebook page often require you to head back to the drawing board, erase everything, and...
In a Social Media Minute...
One of the biggest challenges facing businesses is a lack of understanding of the true scope of social media. Everyone knows it's something important but all too often when it's time for the decision makers to choose how to proceed, they either turn...
Being Bold on Social Media is About Risk Versus Reward
There is plenty of vanilla out there. As someone who explores various social media campaigns, techniques, and strategies on a daily basis, it gets pretty boring seeing the same old things being spun in slightly different ways. When something truly...
Social Signals, Quality Content, And Search Marketing will Merge in 2013
In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site...
Social Media Sites as Tools: How to Post Quickly for Max Exposure
There are plenty of tools out there that help people post the same piece of content across multiple networks. Sendible, Hootsuite, Buffer - all make posting easy and convenient. While they can be great time savers and allow heavy social media users...
Why Local Businesses Should Stop Focusing On Their Facebook Page
All too often we see local businesses spend way too much time crafting their Facebook pages and trying to force engagement. Even if it does happen, it's not the best way to spend their social media time. They have an advantage over big brands:...
The #SXSW Party Guide: The 22 Hot Spots for 2012 [infographic]
Every year around this time, thousands of people descend upon Austin, Texas, for the event that combines film, music, and interactive media into one gigantic meetup. Those who miss it often never forgive. Those who go will never forget.It seems as...
Why Digg is Not Dead (yet)
When a popular website falls from grace, recovery can be nearly impossible. In social media, it can be doubly challenging as people tend to spend more time on the sites and therefore are able to notice deterioration more acutely. Look at MySpace,...
