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Instagram Hits 200 Million Users: What Does This Mean For You?

In a release earlier today, Instagram announced that they've just hit the 200 million monthly active users mark. It's a number to celebrate, both for Instagram and Facebook, given that after the acquisition Mark Zuckerberg said Facebook would be...

Posted March 27, 2014    

5 Things You Should Absolutely Never Do on LinkedIn

About a month ago, I talked here about LinkedIn opening up its publishing platform to the outside world. And before you know it, the platform has people flocking to it in hordes, setting up accounts, trying to expand their connection network in an...

Posted March 22, 2014    

What Should Qualify as a Good Content Strategy Today?

I love content. I really do. My Feedly has 50+ websites that it pulls content from, and I spend a huge chunk of my day reading what journalists, bloggers, strategists, social marketers, content marketers and brands have to say.I read articles,...

Posted March 21, 2014    

Google+ Changes Shared Link's Post Preview With Larger Images

While many remain skeptical about the popularity or eventual success of Google+, I for one am quite happy with the experience Google+ provides. I’m a part of some interesting communities where I often find interesting discussion taking place, and...

Posted March 15, 2014    

Brace Yourselves: Facebook Pages Are Getting a Redesign

Facebook loves playing around with the hopes and dreams of us poor social marketers. A few are still overcoming the shock of the massive decrease in organic reach, and today Facebook announced a more "streamlined" look for Facebook pages. Since I...

Posted March 11, 2014    

A Lesson in Customer Service From Moz

Like every other social media / content strategist out there, I have Moz's blog in my RSS feed and I follow them on Twitter. They come up with some pretty nifty content all the time, and at least for me, are the most trustworthy source for SEO...

Posted March 10, 2014    

The "Follow Me If I Follow You" Trend on Twitter Needs to Die

I like Twitter. It's one of my favorite platforms to communicate with people on. It's quick, it's easy and it's concise. I get content from people I have manually opted in to get content from, and I'm only exposed to what I want to or choose to be...

Posted March 7, 2014    

Ellen at the Oscars: A Million Retweets... and Counting

Apart from having 26.1 million followers on Twitter, Ellen DeGeneres is known for being absolutely hilarious. Maybe it should be the other way around, but we're social media marketers, and all we can think about sometimes is the community size.When...

Posted March 4, 2014    

Choose Your Headline Heroes Wisely

Every marketer and blogger has been told that their post's headline needs to be "magnetic" and needs to make people want to click the article or content you're sharing. There's nothing wrong with that advice, and I completely support it. It's a...

Posted February 26, 2014    

Ready to Be a LinkedIn Influencer Yet?

Don't lie: if you're a social media marketer, at some point in the last couple of months you went to Google and typed in, "apply to be a LinkedIn influencer" - or something of the sort. You know you have.A platform that's been graced so far only...

Posted February 21, 2014    

Facebook Buys WhatsApp for $19 Billion, But Why?

I woke up yesterday to the news of Facebook setting plans in motion to buy WhatsApp for a whopping $19Bn USD. At that point, it hadn't been confirmed whether the deal had gone through, and a lot of outlets were reporting that this was something "in...

Posted February 21, 2014    

It's 2014, But Nothing Has Changed in Social

Since the calendar switched from 2013 to 2014, tons of news articles and blog posts have been hitting my RSS feed talking about how 2014 is a fresh start for social media managers. Articles ranging from "What Happened on Social in 2013" to "How to...

Posted January 13, 2014    

The Forgotten Social Media Metric: You

Social Media Managers are a weird species. If you take a look at the LinkedIn profile of any real Digital Marketer or Social Media Marketer, you'll notice that their skills vary from Analytics, to Marketing and Promotions, to Client Relationships to...

Posted October 24, 2013    

Facebook Apps Need to Be Mobile, and Here's Why

It’s 2013, and there are a vast number of people making money as fortune tellers. Let that sink in. Fortune telling is still a profession. There’s absolutely no real evidence to support that what fortune tellers are doing is legit in any manner, yet...

Posted October 6, 2013    

Walter White: The Ultimate Digital Marketer?

Put away the gas mask and cancel the order you just made on eBay for a barrel of methylamine. And take off that ridiculous hazmat suit. We’re talking about the other skills Walter White possesses.Twitter basically fell apart last night after AMC’s...

Posted October 5, 2013    

 
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