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Facebook Timeline for Brands: 10 Things to Get Right
Why Google+ Pages Will Have a Huge Impact on the Way Brands Approach Social Media & Search
After much anticipation, Google finally opened up its Google+ social network to brands yesterday evening with the launch of Google+ Pages. With ever-growing pre-launch speculation as to features, functionality and the impact Google+ Pages for brands...Why Improving Your EdgeRank Score on Facebook Is Now More Important Than Ever
The arrival of Facebook's much-loved EdgeRank algorithm some months ago meant that reaching high levels of engagement and impressions became even harder to achieve than ever before. Simply put, EdgeRank soon became the key factor in determining...Why Facebook's New Metrics are A Big Plus for Brands
With more and more changes being announced by Facebook with what seems like every passing week at the moment, it's easy to get lost trying to keep track of what this all means for your brand's page. In the past, we have seen changes to Facebook...Three Ways NFC Technology Will Create a Brand New Form of Social Media Engagement
As the number of smartphone users continues to grow at an incredible rate, the challenge facing many retail brands is to continue to find ways of utilising smartphone technologies to effectively connect and engage with consumers. In recent months...Three Key Ways Brands Can Manage Risk in Social Media
With more and more companies now integrating social media activities and engagement as part their overall marketing and PR strategy, it is important that as part of this strategy brands also focus upon the importance of effectively managing and...Three Ways Brands Can Reward Fan Engagement Through Social Media
With more and more brands now looking to align their social media activities with their overall PR and marketing campaigns, it’s no surprise that many of them are utilising the opportunities presented via Facebook, Twitter and Foursquare to increase...Four Ways Brands Can Use Social Media in New Product Launches
Three Ways QR Codes Can Be Used by Retail Brands in Social Media & Marketing Activities
6 Ways New & Emerging Music Artists Can Make The Most of Social Media
Social media has changed the way we discover, share and listen to music forever. There, I said it. Although it would appear that the music industry today is a collapsing giant, saturated with artists scrapping with all their might to sign a big...Five Ways Brands Can Utilise Customised Landing Tabs To Generate More Fans On Facebook
With an increasing number of brands and PR companies constantly looking for new ways to generate more “Likes” and “Fans” on Facebook, one of the most effective ways to achieve this is also one of the simplest - and up until recently, has been one of...How Brands Can Utilise Social Media Alongside Super Bowl XLV
5 Ways Retail Brands Can Successfully Integrate Social Media & E-commerce in 2011
As retail brands and PR companies look for more and more ways to utilise their social media campaigns as we move into 2011, the integration of social media and e-commerce is sure to play a big role this year. With fan engagement and acquisition on...5 Ways Charities Will Be Using Social Media In 2011
Social media provides the perfect platform for non-profit organizations and charities to raise campaign awareness, increase donations and actively engage with a wide online audience. As the increase in social media and online PR activity continues...5 Social Media Apps That Got Everyone Talking In 2010
As 2011 fast approaches, and with social media sites, online PR companies and bloggers starting to compile their end-of-year lists, it seems like an opportune time to highlight some of the best social media apps of the year and the ways in which...5 Reasons Why Customised Snap-Tags Are The Perfect Social Media Marketing Tool
Last week I wrote about the ways in which customised snap-tags go hand-in hand with both traditional PR and social media campaigns. After a week spent looking further into the world of Snap-Tags I have outlined 5 key points below as to why more and...An Introduction to Customised SnapTags: How They Can Work With Social Media
With the continued development of mobile technologies incorporating high resolution and high definition cameras into more and more smartphones, the challenge for social media agencies and marketing folks alike is to continue to discover and develop...How Location-Based Services Are Shaping In-store Experience
Utilising location-based services alongside other forms of social media and online PR provides a new and unique means not only for brands to maximise their exposure to complement more traditional marketing and promotional activities, but also as a...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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- Jay Baer
- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
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- Zohare Haider
- Rachel Happe
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”