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Can the Future of Mobile Be Found in Social? CI & CNBC Use Social Media Analytics to Find Out

Click image to enlargeWe’re here at the CTIA Wireless 2012 conference in New Orleans, where we are partnering with CNBC to bring social insights on the mobile space. The CNBC Social Conversation Index: Mobile Edition (powered by Collective Intellect...

Posted May 9, 2012    

The “I don’t Need Social Media” Myth

Guest post by Jessica Goulding -- With social media on the rise the past few years, there has been a lot of speculation surrounding its existence, effectiveness and lifespan. When websites like Blogger, MySpace, Facebook, and YouTube first started...

Posted April 24, 2012    

Change Your Business Results by Using Social Analysis

Watch this video to get an idea of how you can use social analytics to make good business decisions:Transcript:We hear from clients, prospects and industry leaders that businesses are still struggling to understand the value of social media...

Posted April 13, 2012    

Changing the Rules of Customer Engagement?

Releasing a new product or making changes to an existing service introduces a variety of challenges, the least of which is consumer reaction. But in order to prepare customer service, fine-tune messaging or expand or correct an outreach effort, an...

Posted April 2, 2012    

Social Monitoring Doesn’t Stop At Social Media

When most companies think about monitoring online conversations, the discussion generally stops at social media. Conversations about your brand are not limited to the social media landscape. Consumer are evaluating, requesting support and sharing...

Posted March 22, 2012    

Social Media Monitoring – Analyzing the Unexpected Results of Social Conversations

The impact of social media on our lives, and on our businesses has been remarkable. The full extent of how social media adoption and use has changed the way we share information, evaluate products and spread our message still remains to be seen. But...

Posted March 16, 2012    

What’s the Difference – A Social Media Monitoring Strategy that Analyzes Intentions Instead of Mentions

At CI we talk a lot about analyzing consumer intentions, extracting consumer expressions of preference with regards to products, viewing intentions or services from social data.  We talk so much about it that sometimes we fail to fully explain...

Posted March 8, 2012    

How to Begin Analyzing Social Media

For many companies social media monitoring still represents a number of challenges.  There are just so many conversations, so many social media channels that it can be hard to separate actionable consumer signal from noise. But what is noise...

Posted February 29, 2012    

Analyzing Enterprise Text? Don’t Use Sentiment Out of Context

Broadly Applied Sentiment Analysis May Lead to Unrequited Love Enterprise text is similar to social media data in that in most cases it represents a conversation between your organization and a customer.  Customer service transcripts, email...

Posted February 22, 2012    

The Real Winners of Super Bowl Ad Race

The 2012 Super Bowl was a great example of why moving beyond simple buzz and sentiment metrics is required to get a true understanding of what most resonates with consumers. CI’s engaged consumers metric (taking into account several levels of...

Posted February 6, 2012    

The Real Winners of Super Bowl Ad Race

The 2012 Super Bowl was a great example of why moving beyond simple buzz and sentiment metrics is required to get a true understanding of what most resonates with consumers. CI’s engaged consumers metric (taking into account several levels of...

Posted February 6, 2012    

Super Bowl Ads 2012: Is Nostalgia the New Black?

We’re getting ready to flip the switch on our Brand Track: Super Bowl 2012 dashboard. As we get ready to launch, we’ve also been looking at the data, understanding the drivers behind the key indicators that are comprising our Engaged Consumer...

Posted February 1, 2012    

Super Bowl Ads – Using Social Media Analytics to Explain Their Popularity

Or Their Notoriety It’s been a bit quiet on the CI blog lately as we’ve been working on a new dashboard for the upcoming group of Super Bowl ads. It’s called Brand Tracker: Super Bowl 2012 and it provides a unique view into what is driving the...

Posted January 31, 2012    

Creating and Monitoring Your Organization’s Social Barometer

What metric is important to your business? How do you measure the success of a campaign or product? Does your social media analytics strategy monitor those indicators across multiple channels? In order for social media programs and their subsequent...

Posted January 18, 2012    

Creating and Monitoring Your Organization’s Social Barometer

What metric is important to your business? How do you measure the success of a campaign or product? Does your social media analytics strategy monitor those indicators across multiple channels? In order for social media programs and their subsequent...

Posted January 18, 2012    

Can Real-Time Social Analytics Provide Early Indications of Business Results

As more consumers use social media to express their preferences, their location and what they’re purchasing and why, the more social intelligence can begin to inform predictions of business results. Social media analytics may offer early signifiers...

Posted January 13, 2012    

Can Real-Time Social Analytics Provide Early Indications of Business Results?

As more consumers use social media to express their preferences, their location and what they’re purchasing and why, the more social intelligence can begin to inform predictions of business results. Social media analytics may offer early signifiers...

Posted January 12, 2012    

Engagement Means Action – Reaching Your Customer, Audience or Critic

There’s quite a bit of discussion about engagement. How should it be defined? Is the definition derived purely from a company’s perspective?  Others may define it simply as a consumer clicking ‘like’ or sharing a link. Some thought-leaders...

Posted January 10, 2012    

What’s the Last-Minute Social Shopper Interested in Buying?

CI & CNBC Use Social Media Analytics to Detect Emerging Trends CI and CNBC have continued their partnership through the holiday buying season but have shifted the focus to identify and categorize conversations of the last minute shopper. 11...

Posted December 22, 2011    

What’s the Last-Minute Social Shopper Interested in Buying?

CI & CNBC use social media analytics to detect emerging trends:  CI and CNBC have continued their partnership through the holiday buying season but have shifted the focus to identify and categorize conversations of the last minute shopper....

Posted December 21, 2011    

 
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