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Content Strategists and Planners: What’s The Difference?
Warning: It Doesn't Pay To Be A MarketingSherpa Affiliate
I hate writing posts that call out people or businesses. But I need to warn unsuspecting marketers: MarketingSherpa has done everything in their power to avoid paying affiliate fees. It has been so long, and the deception so shameful, that...Small Business Owners: Your Customer Service IS Your Marketing!
Remember Yakov Smirnoff? He was big in the '80s and used to tell jokes like this: In America, you can always find a party.In Russia, The Party can always find you! See the switch-eroo there? Clever, right? I was thinking about that after I read...Frank Lloyd Wright As Social Media Marketer
BG and I recently watched a documentary about Frank Lloyd Wright and I found that it related to the work we do in social media marketing (natch). There were two instances in particular that related to social media marketing. But I need your help...Super Bowl 2009 Ads - Social Media Engagement In The Second Half
As you've probably read, I am reporting on social media engagement during Super Bowl 43. Here are the results from the first half. Let's get right into the second half here:Coke (Avatars): No engagementBridgestone (Jump around): URL (Bridgestone....High Hopes For Advertising And Social Media In Super Bowl 2009
Last year, I declared that the Super Bowl ads fumbled, but I think this year will be different. Big name advertisers are getting the message that their audiences like social media interaction. Brian Solis announced that Anheuser-Busch developed AB...Please Take The OnlineMarketerBlog Survey
As I mentioned before, I am taking a short writing hiatus to perform a blog review. So far, it's going pretty well. However, this blog wouldn't be anything without you (seriously). That's why I would like to know a little more about you - your...The New Secrets Of Blogging - Pragmatic Or Cynical?
I read a lot about how to create a successful blog, but I need to tell you - things have changed and we need to clear up some fallacies. Normally, I am a social media cheerleader and tomorrow, I will continue to do so. However, it ain't 2004. The...Why I'm Qwitting You On Twitter
This is a Dear John letter to my Tweople. Listen, it's been great hanging out these past few months. Twitter feels like it's hitting the mainstream and things are really heating up. And that's the problem. When I first started using the service,...Top 5 Gift Books For Online Marketers
As you plan for Christmas, Hanukkah, or other holidays this season, you might have a marketer, writer, or advertising person on your list. If so, this is the post for you. I've written before about the need for marketing folks to always be studying...Marketing During A Recession: Social Media Tipping Point?
Marketing during a recession is a multifaceted topic and that’s why this week has been devoted to subjects like how recessions are opportunities to gain market share, the illusion of stability in marketing, the role of risk and of failure. I...Marketing During A Recession: The Illusion Of Stability
Yesterday, I outlined how a recession can provide marketing opportunities. In thinking about the ever shifting economic markets, I wonder how marketers in particular should approach the idea of stability in the first place. It doesn't matter...No One Cares, You Are Doing It Wrong, And That Is Awesome
Courtesy of jbhill via Flickr Marketers are confused these days. The things that have worked for decades aren't working anymore. Can you imagine if you worked for 30 years in your given vocation and then, almost over night, all the rules changed...7 Marketing Tips From Comic Book Superheros
Superheros reflect what is best about us. Sometimes that comes across in the youthful exuberance of Spiderman. Sometimes it is the ay Batman quells his taste for vengeance by stopping the very criminals who would create more orphans like him....One Year of OnlineMarketerBlog
I'm happy to report that OnlineMarketerBlog recently turned one year old. In the interest of current and future bloggers, I thought I'd share the milestones from this first year. I hope you exceed them with your own blog. Total word count: 65,369...Book Review: Secrets Of Social Media Marketing by Paul Gillin
I read a lot for this blog and I try to pass along the books that I especially recommend. Some are simply must-reads if you're on the cutting edge of marketing and social media. But it's rare that I quote a book more than a handful of times. If...I'm F*cking Sick Of The “ROI Of Web 2.0″ Debate
I have a confession: I am f*cking sick of the “What's the ROI of web 2.0 or social media” debate. Not that I don't think we shouldn't talk about it - we should - but I'm sick of convincing everyone that there is one at all. If done...Google, Social Networks, And The Future Of Search
Would advertisers pay more to reach you rather than your mother? How much are your clicks worth? These are the questions posed by Heather Green in a recent BusinessWeek article: Making Social Networks Profitable. Green lays out intriguing possible...13 Marketing Lessons From Film Noir
I've had a bit of writer's block of late, but I've been consulting some of the people who inspire me. I have also used this dry spell to catch up on the excellent 100 Bullets series, a neo-noir morality play in trade paperback form. This got me...The End Of Email - Celebrating The Imminent Death
Courtesy of flippabotamatic via Flickr Email is dying, mark my words. It will soon go the way of Morse code, the ham radio, and hand-written letters. Whisper it to yourself: “No. More. Email.” It's scary, but freeing at the same time....
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Zohare Haider
- Rachel Happe
- Shel Holtz
- Edwin Huertas
- John Jantsch
- Beth Kanter
- Rohn Jay Miller
- Sandy Miller
- Pam Moore
- Steve Olenski
- Brett Relander
- Eric Schwartzman
- Brian Solis
- Hollis Tibbetts
Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”