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Posts by Richard Pasewark Subscribe

Why Precision, Not Volume, Is the Real Social Media Story for 2014

Sensational social media stats like one billion Facebook profiles or Instagram reaching 150 million users always captures media attention. However, savvy businesses realize the true value of social media lies in the value of intelligence from...

Posted January 14, 2014    

Brand Passion and Velocity: Match Made in Social

Marketers understand that consumers buy based on their relationships with products and brands. Purchases are often driven by comfort and passion for a brand – especially true for items that display self-expression, like automobiles and clothing....

Posted December 5, 2013