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Preparing to Graduate? Put a Suit and Tie on Your Social Presence

As college students prepare to graduate and enter the professional world, they have a challenging and competitive journey to embark on. As with most things in life we must crawl before we walk, which in this case means students should consider...

Posted January 31, 2014    

Burger King Twitter Feed Hacked, They're Loving it: Positive Results by the Numbers

Many people will tell you that Burger King's Twitter account being hacked is negative for their brand, but let's look at the numbers.Crisis situations are off to a strong start this year, especially when it comes to large brands and social media. On...

Posted February 21, 2013    

Four Aspects to BREW into your Community Management Strategy

When it comes to managing online communities, it's no different than understanding the simplicity or complexities of beer.Beer has played various roles throughout history, with records of fermented drinks going back to 3,500 BC when a recipe was...

Posted November 20, 2012    

What Does a $5 Promoted Facebook Page Status Update Get You?

Have you wondered how effective the new Facebook Page promoted posts feature is? Here are our results from a $5 post.The annual Social Media Club DC happy hour is coming up, and with the new feature rollout to promote posts on Facebook pages, I...

Posted June 13, 2012    

What Is An Online Community?

What is an online community? For such a simple question one may assume there would also be a simple answer associated with it; however, as communication technology changes so do the words that define it.This is the second article in a three part...

Posted August 24, 2011    

What Exactly is an Online Community Manager?

 You've been to communities, you may have even created them, but what roles are evolving within them? Online community management by no means is a standard job, so I decided to seek out what other online community managers are currently doing...

Posted August 2, 2011    

Breaking Down Google+

Google+ is officially on the market, and it's being released in small doses in the form of invites. Much like how Gmail was initially spread in beta, the invite only model creates a sense of exclusivity and belonging. Facebook also used this method...

Posted July 1, 2011    

The Guide to Social Media Usernames After Getting Married

Image Courtesy of Wheelz24Getting married and the days leading up to your wedding can be quite stressful, but has social media also become a new factor in an otherwise ancient tradition? When a women gets married she often takes the last name...

Posted March 7, 2011    

The Structure of a Perfect Tweet

The structure of a tweet seems simple. Add 140 characters to a small box and the "Tweet" button, right? When you were first introduced to Twitter this may have been correct, but the more you use the communication tool, the more likely you will...

Posted February 23, 2011    

Do Purchased Twitter Followers Provide Real Value?

In a recent article I explained how numbers really don't matter when it comes to social media; in particular the number of followers or fans you have is not important. To utilize social media tools you need to network with others and converse with...

Posted February 17, 2011    

Dig ‘DEEPER’ Into Social Media by Hiring Qualified Consultants

So you have a business and you keep hearing how important it is to be on Facebook and Twitter, but where do you go from there? If you own a small business, it’s likely that you may not have the current funds to hire a full time social media and...

Posted February 17, 2011    

Your Website Only Needs One Social Share Button

Social media sites are all about sharing information and opening conversations. What happens when you want to create engagement based on current events though? The mainstream media and blog sites have recently begun doing two things to increase...

Posted December 28, 2010    

Socializing Your Social Media Tools – Your First Tweet

Social media sites such as Twitter and Facebook are tools, plain and simple. What you use these tools for on the other hand can make a large difference, and sometimes it is difficult to figure out what the first step is. Twitter in particular seems...

Posted December 23, 2010    

Social Media and Numbers - Why They Don't Matter

Social media is often misrepresented by numbers. Followers, website traffic,Facebook  friends, community members, blog subscribers, etc. all contribute to a self-imposed goal that really yields nothing in return. The numbers that are important...

Posted December 22, 2010    

 
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