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Google Sunsets Wildfire: What's Next for Users?

Last week’s announcement that Google would no longer support the Wildfire Social Marketing Suite as a standalone offering took many of its customers by surprise. If you are one of the social marketers using Wildfire to power your brand’s social...

Posted March 19, 2014    

What It Takes to Win the Brand Bowl

The Super Bowl not only ushered in a walloping defeat for Denver, but a new wave of advertising that toed the line between traditional and digital media. Whether brands leaned upon the kitsch of Internet humor or took a more conservative approach to...

Posted February 4, 2014    

5 Awesome Apps Helping Brands Spread Holiday Cheer [VIDEO]

With an abbreviated shopping season, it is more important than ever for brands to provide meaningful experiences to stay top of mind while consumers are shopping for loved ones (and themselves) this holiday. Many brands are turning to social...

Posted December 23, 2013    

14 Stats to Inform Your 2014 Social Marketing Strategy

As 2013 draws to a close, brand marketers and social media strategists have the opportunity to reflect on learnings from the past year.  While no single industry statistic should stand alone in informing future plans and strategies, a broader...

Posted December 19, 2013    

New Tweet Delivery by Country Capability a Must-Have for Social Teams with International Audiences

Over the last three years, growth among international Twitter users has exploded.  With non-U.S. audiences on the social network growing 745%, from 20 million to 169 million, brands have more opportunities to build meaningful relationships with...

Posted October 15, 2013    

The Ultimate Social Strategy: Build Lasting Relationships

Most social strategies are mapped out with specific business objectives in mind such as brand awareness, customer care or sales. But regardless of specific business goals, there’s a central component to any successful social program: building...

Posted October 4, 2013    

Social Yin and Yang: The Perfect Union of Strategic Listening and Real-Time Engagement

For years, we’ve talked about the balance between listening and engagement as social strategists. Which is more important? How do social brands do both, well? And more importantly, how can the two be used in a strategic way to educate and enable...

Posted July 17, 2013    

5 Ways to Proactively Engage as a Social Brand

The past three years for brands in social media have evolved rapidly. From the days of focused social listening to relying on campaign-based applications, brands now find themselves in a position to focus on real-time, consistent engagement with...

Posted March 27, 2013    

16 Brands Providing Inspiration for Social Media

Becoming a social business isn’t easy. It takes planning, organization and teamwork. But when established and executed well, social businesses find ways to drive business results, and win the loyalty of social users. If you’re looking for...

Posted March 3, 2013    

First Annual Spredfast Social Summit Engages Top Social Media Minds

Spredfast User Conference Provides Unparalleled Insight into Organizational Processes and Social Use CasesAustin, TX – October 18, 2012 – Over 200 social media practitioners from 85 companies gathered in Austin several weeks ago to attend the...

Posted October 18, 2012    

Spredfast Social Engagement Index Tracks Trends in Corporate Social Programs

Corporations are Expanding and Deepening Social Engagement Strategies, with More People Active on a Company’s Behalf, Across More Social Accounts and Conversations Spredfast, a social business software provider for corporate social media management...

Posted September 6, 2012    

Small Flock, Big Social Reach: The First 48 Hours of SXSW on Twitter

Each year, the social and technology communities know South by Southwest Interactive will dominate the online airwaves. And over the past four years, Twitter has bolstered its position as the leading platform where real-time updates, questions,...

Posted March 13, 2012    

5 Steps to Operationalizing Social Media in 2012

If you’re like the majority of companies, your organization is already present on social media channels – sharing content, starting conversations and engaging. The role of social media ownership has probably expanded beyond just one person – the...

Posted January 16, 2012    

Adopting Social Media Company Wide

Adopting Social Media Company-Wide The concept of social business is quickly becoming a reality for companies. And a number of advantages come with adopting social media as a company. Your entire organization can share the responsibility of...

Posted January 2, 2012    

SXSW Social Trends – Top 3 Topics You Should Know for your Social Media Initiatives

It’s the bittersweet time of year when SXSW has officially come and gone. With more than 19,000 attendees, 10 locations for sessions and countless after parties, Austin was a buzz with all things interactive and digital. And like everyone else, my...

Posted March 28, 2011    

The Making of a YouTube Blockbuster – 10 YouTube Tips for Business

Someone, somewhere, is devising a plan to make a marketing video go viral right now. And while having a video go viral is a coveted achievement, it’s one that few marketers ever actually experience. In a new tipsheet “10 YouTube Tips for Business”...

Posted February 22, 2011    

Getting Back to the Basics – Social Media Marketing Best Practices

This year #mpforum MarketingProfs Digital Forum traveled to the Live Music Capital of the World, our own backyard here in Austin, Texas, and the conference kicked off with a session on Social Media Best Practices lead by  @jeffreycohen and @...

Posted February 3, 2011    

10 Tips to Make Your Blog Best in Show

Blogging has been a popular social media channel for companies and organizations of all shapes and sizes for some time. But what things can marketers do to ensure their blog is truly best in breed? We’ve shared 10 proven blog best practices to...

Posted January 19, 2011    

 
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