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How to Use LinkedIn Powerfully: 10 Tips to Know

LinkedIn is a powerful tool for making business connections—but it is just that, a tool. Even the most active users miss on some simple ways to optimize the way they use LinkedIn.  This was true for me—I recently attended a seminar on LinkedIn...
Posted March 28, 2012 with 11,259 views     

5 Social Marketing Lessons from Social Fresh Baltimore

Yesterday and today, I joined social media marketers from around the Baltimore area and the country at Social Fresh Baltimore. I’m posting this blog post halfway through the second day, so if the afternoon talks are left out, my apologies–...
Posted November 30, 2011 with 847 views     

How to Be a Frighteningly Brilliant Content Marketer

Content marketers should shiver with jealousy for Nightmares Fear Factory’s recent marketing success. If you missed this, basically, Nightmares Fear Factory is a haunted house in Niagara Falls Canada, and recently, their brilliant...
Posted October 26, 2011 with 1,287 views     

17 Tips To Shorten Tweets

If you’ve ever been frustrated by trying to cut those last few characters out of a tweet so you can send away, this post is for you. It’s hard enough to cut tweets to the general 140 character limit, much less the recommended 120 characters or less...
Posted June 7, 2011 with 3,146 views     

Why Great Marketing is Like Lingerie

“The best fiction is like lingerie,” one of my creative writing teachers used to say. “It shows just enough to be seductive, while leaving something to the imagination.”This teacher was talking about writing, not business, but his advice holds true...
Posted April 20, 2011 with 596 views     

5 Steps to Generate Demand with Content Marketing

When you’re marketing to an audience that believes “what I’ve always been doing works just fine,” it’s hard to get the point across that there’s a better way to live life or do business. Even when a business creates a product or service that solves...
Posted April 11, 2011 with 1,764 views     

How To: Be a Great Blogger When You're Not a Great Writer

While it may steal income from writers like myself worldwide, I must state this truth:You don’t have to be a great writer to be a great blogger.Wait a minute, you may be thinking.  Don’t blog posts have those strange things called sentences and...
Posted March 23, 2011 with 2,086 views     

What I Learned About Social Media from Angry Birds

Angry Birds might seem like a (very fun and addictive) waste of time, but in reality, the game has a lot to teach anyone who's paying attention. Perhaps I'm unique in being as obsessed with social media marketing as I am with Angry Birds, but while...
Posted January 25, 2011 with 16,420 views     

How Social Media Can Get You a Job

Looking for a job, and feeling like you're shooting your resume into a black hole?That's sure how I felt when I graduated from Duke University this past May. Over the summer, I lost track of how many searches I did on craigslist, CareerBuilder,...
Posted January 13, 2011 with 7,887 views     

How To: Get More Qualified Followers on Twitter

One of the first questions I hear when I talk about Twitter is: "How can I get more Twitter followers?" At which point I shake my head, because the question I'd like to hear first is "What kind of people should I want to follow me on Twitter?" On...
Posted January 10, 2011 with 16,272 views     
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