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How to Use LinkedIn Powerfully: 10 Tips to Know
LinkedIn is a powerful tool for making business connections—but it is just that, a tool. Even the most active users miss on some simple ways to optimize the way they use LinkedIn. This was true for me—I recently attended a seminar on LinkedIn...5 Social Marketing Lessons from Social Fresh Baltimore
Yesterday and today, I joined social media marketers from around the Baltimore area and the country at Social Fresh Baltimore. I’m posting this blog post halfway through the second day, so if the afternoon talks are left out, my apologies–...How to Be a Frighteningly Brilliant Content Marketer
Content marketers should shiver with jealousy for Nightmares Fear Factory’s recent marketing success. If you missed this, basically, Nightmares Fear Factory is a haunted house in Niagara Falls Canada, and recently, their brilliant...17 Tips To Shorten Tweets
If you’ve ever been frustrated by trying to cut those last few characters out of a tweet so you can send away, this post is for you. It’s hard enough to cut tweets to the general 140 character limit, much less the recommended 120 characters or less...Why Great Marketing is Like Lingerie
“The best fiction is like lingerie,” one of my creative writing teachers used to say. “It shows just enough to be seductive, while leaving something to the imagination.”This teacher was talking about writing, not business, but his advice holds true...5 Steps to Generate Demand with Content Marketing
When you’re marketing to an audience that believes “what I’ve always been doing works just fine,” it’s hard to get the point across that there’s a better way to live life or do business. Even when a business creates a product or service that solves...How To: Be a Great Blogger When You're Not a Great Writer
While it may steal income from writers like myself worldwide, I must state this truth:You don’t have to be a great writer to be a great blogger.Wait a minute, you may be thinking. Don’t blog posts have those strange things called sentences and...What I Learned About Social Media from Angry Birds
Angry Birds might seem like a (very fun and addictive) waste of time, but in reality, the game has a lot to teach anyone who's paying attention. Perhaps I'm unique in being as obsessed with social media marketing as I am with Angry Birds, but while...How Social Media Can Get You a Job
Looking for a job, and feeling like you're shooting your resume into a black hole?That's sure how I felt when I graduated from Duke University this past May. Over the summer, I lost track of how many searches I did on craigslist, CareerBuilder,...How To: Get More Qualified Followers on Twitter
One of the first questions I hear when I talk about Twitter is: "How can I get more Twitter followers?" At which point I shake my head, because the question I'd like to hear first is "What kind of people should I want to follow me on Twitter?" On...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Zohare Haider
- Rachel Happe
- Shel Holtz
- Edwin Huertas
- John Jantsch
- Beth Kanter
- Rohn Jay Miller
- Sandy Miller
- Pam Moore
- Steve Olenski
- Brett Relander
- Eric Schwartzman
- Brian Solis
- Hollis Tibbetts
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16

About Social Media Today






“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”