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We First: Beliefs on the Future of Business, Branding and Advertising
We First is not an idea anyone can own. It exists in the collective and serves as a platform to celebrate every brand, advertising agency, social entrepreneur, non-profit and concerned citizen that chooses to serve the interests of others as well...Broadcastr: Social Media as Unlimited Soundscape
www.youtube.com/watch?v=HXsZYCokL7k At SXSW this year I had the opportunity to talk to Brian Lindenbaum who, with has brother Scott, has launched some very exciting audio technology that has enormous potential for brands, non-profits...Curation Nation: How to Turn Information Overload to Your Advantage
There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans and followers. This necessitates the need to filter through all that information and to...Stephen Johnson: Building community using social technology
As part of We First thinking, I have championed the use of social technology to scale positive chnage. a shift in the way brands and their communities relate. I had the pleasure of speaking to Stephen Johnson at SXSW about exactly how they are using...A new social contract between brands and consumers
Image: Craig Damrauer at www.morenewmath.com Many academics, authors and bloggers are taking a hard look at the practice of capitalism with a view to a more sustainable future that ensures prosperity for more people both here in the United States...What brands must do now to engage their customer communities
Image: Majorly cool things There’s an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-...Social Photos: When a Picture is Worth 140 Characters
Image: Download Squad Over the last weeks we have witnessed the peaceful demonstration in Egypt that overthrew President Mubarak’s regime. In the last few days we watched the protests it has inspired in Yemen, Iran, Bahrain and...Exactly what role did social media play in the Egyptian revolution?
The January 25th revolution in Egypt was an incredible achievement by its people and a truly inspiring example of the power of peaceful protest. Yet the work towards an effective transition to democratic government within Egypt has just begun...Egypt, Malcolm Gladwell and Social Media as a Life or Death Proposition
Hundreds of thousand of Egyptians, many wearing bandages from from days of street fighting, turned out in Cairo’s Tahrir Square on Friday for what they are calling the ‘Day of Departure’, a nationwide call for the immediate removal and...Using social media to mobilize Millennials
Every New Year brings with it things that are, well, new in that they put an exciting new spin on familiar practices. I wanted to share two of these with you that caught my attention as they are focused on social change, depend on crowd...What happens when everything is social media
The CEO of Activision, Bobby Kotick, appeared on CNN this week and said something very powerful and portentous: “The audience of ‘Call of Duty‘ is probably greater in terms of size than in any other interactive form of entertainment. If you...The Last Frontier of Social Media: Unborn Babies
The Next Web wrote an intriguing post about the emerging trend of parents creating social profiles for their unborn children. This is not limited to parents that are social media devotees (guilty as charged!) In fact, a study published this...Social Media vs. Anti-Social CEO
It’s difficult enough for CEOs to manage their companies and inspire their staff. Now they must add another role to that list – Chief Technology Adopter. For without the permission, leadership and example of a CEO, companies have...10 Reasons Social Media Should Not (and will not) Kill Traditional Advertising
Image Credit: Easy ArtI spent the week at the Cannes International Advertising Festival and came away greatly encouraged. Not only did the Festival team (led by Terry Savage and Philip Thomas) do an amazing job but I was impressed by how well...Top ten ways social media is teaching us to be human again
This week I spoke at the Cannes International Advertising Festival and one of the things I stressed in my social media seminar was the fact that “Technology is teaching us to be human again’. The two winners of the Cannes Cyber Grand...How brands use social media to re-invent themselves from the inside out.
I recently got a great post comment from @mikescheiner that I thought was extremely well put. He wrote: “What most brands fail to understand is the perception you produce internally is reflected externally.” This is...Mark Zuckerberg: Everyone's favorite privacy pinata
Image: Symbianize.com It looks like Mark Zuckerberg will continue to be everyone's favorite punching bag this week. I've written earlier as to why I believe the issue is much larger than Zuckerberg or Facebook,...New Media, Social Change and Current TV: An Interview with Max and Jason
I recently had the pleasure of sitting down with Max and Jason from Al Gore's Current TV. As the stars of the hugely popular Still Up, they're at the intersection of pop culture and social change. I asked them about what...Celebrity to go: Personal-ilty apps that take us all to market
Image credit: Brian Solis on iTunes Just before the holiday break, Brian Solis, the highly respected PR strategist moved the blogosphere one step forward yet again. By launching his own app, he not only gave himself a powerful tool through which...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
- YOU
- David Amerland
- Jay Baer
- Rohit Bhargava
- Andre Bourque
- Sandy Carter
- Vanessa DiMauro
- Debra Ellis
- Paul Fabretti
- Cliff Figallo
- Maggie Fox
- Brad Friedman
- Urs E Gattiker
- Paul Gillin
- Zohare Haider
- Rachel Happe
- Shel Holtz
- Edwin Huertas
- John Jantsch
- Beth Kanter
- Rohn Jay Miller
- Sandy Miller
- Pam Moore
- Steve Olenski
- Brett Relander
- Eric Schwartzman
- Brian Solis
- Hollis Tibbetts
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16

About Social Media Today










“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”