Sign up | Login with →

Posts by Simon Mainwaring Subscribe

We First: Beliefs on the Future of Business, Branding and Advertising

We First is not an idea anyone can own. It exists in the collective and serves as a platform to celebrate every brand, advertising agency, social entrepreneur, non-profit and concerned citizen that chooses to serve the interests of others as well...
Posted May 25, 2011 with 205 views     

Broadcastr: Social Media as Unlimited Soundscape

  www.youtube.com/watch?v=HXsZYCokL7k  At SXSW this year I had the opportunity to talk to Brian Lindenbaum who, with has brother Scott, has launched some very exciting audio technology that has enormous potential for brands, non-profits...
Posted April 15, 2011 with 317 views     

Curation Nation: How to Turn Information Overload to Your Advantage

There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans and followers.  This necessitates the need to filter through all that information and to...
Posted April 12, 2011 with 735 views     

Stephen Johnson: Building community using social technology

As part of We First thinking, I have championed the use of social technology to scale positive chnage. a shift in the way brands and their communities relate. I had the pleasure of speaking to Stephen Johnson at SXSW about exactly how they are using...
Posted April 8, 2011 with 585 views     

A new social contract between brands and consumers

Image: Craig Damrauer at www.morenewmath.com Many academics, authors and bloggers are taking a hard look at the practice of capitalism with a view to a more sustainable future that ensures prosperity for more people both here in the United States...
Posted March 7, 2011 with 1,662 views     

What brands must do now to engage their customer communities

Image: Majorly cool things There’s an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-...
Posted February 21, 2011 with 1,860 views     

Social Photos: When a Picture is Worth 140 Characters

  Image: Download Squad   Over the last weeks we have witnessed the peaceful demonstration in Egypt that overthrew President Mubarak’s regime. In the last few days we watched the protests it has inspired in Yemen, Iran, Bahrain and...
Posted February 17, 2011 with 551 views     

Exactly what role did social media play in the Egyptian revolution?

  The January 25th revolution in Egypt was an incredible achievement by its people and a truly inspiring example of the power of peaceful protest. Yet the work towards an effective transition to democratic government within Egypt has just begun...
Posted February 14, 2011 with 6,728 views     

Egypt, Malcolm Gladwell and Social Media as a Life or Death Proposition

  Hundreds of thousand of Egyptians, many wearing bandages from from days of street fighting, turned out in Cairo’s Tahrir Square on Friday for what they are calling the ‘Day of Departure’, a nationwide call for the immediate removal and...
Posted February 4, 2011 with 3,799 views     

Using social media to mobilize Millennials

  Every New Year brings with it things that are, well, new in that they put an exciting new spin on familiar practices. I wanted to share two of these with you that caught my attention as they are focused on social change, depend on crowd...
Posted January 5, 2011 with 2,857 views     

What happens when everything is social media

  The CEO of Activision, Bobby Kotick, appeared on CNN this week and said something very powerful and portentous: “The audience of ‘Call of Duty‘ is probably greater in terms of size than in any other interactive form of entertainment. If you...
Posted December 27, 2010 with 2,512 views     

The Last Frontier of Social Media: Unborn Babies

  The Next Web wrote an intriguing post about the emerging trend of parents creating social profiles for their unborn children. This is not limited to parents that are social media devotees (guilty as charged!) In fact, a study published this...
Posted October 8, 2010 with 7,642 views     

Social Media vs. Anti-Social CEO

     It’s difficult enough for CEOs to manage their companies and inspire their staff. Now they must add another role to that list – Chief Technology Adopter. For without the permission, leadership and example of a CEO, companies have...
Posted October 4, 2010 with 3,209 views     

10 Reasons Social Media Should Not (and will not) Kill Traditional Advertising

  Image Credit: Easy ArtI spent the week at the Cannes International Advertising Festival and came away greatly encouraged. Not only did the Festival team (led by Terry Savage and Philip Thomas) do an amazing job but I was impressed by how well...
Posted June 30, 2010 with 4,944 views     

Top ten ways social media is teaching us to be human again

 This week I spoke at the Cannes International Advertising Festival and one of the things I stressed in my  social media seminar was the fact that “Technology is teaching us to be human again’. The two winners of the Cannes Cyber Grand...
Posted June 27, 2010 with 12,758 views     

How brands use social media to re-invent themselves from the inside out.

I recently got a great post comment from @mikescheiner that I thought was extremely well put. He wrote: “What most brands fail to understand is the perception you produce internally is reflected externally.” This is...
Posted June 14, 2010 with 2,262 views     

Mark Zuckerberg: Everyone's favorite privacy pinata

  Image: Symbianize.com   It looks like Mark Zuckerberg will continue to be everyone's favorite punching bag this week. I've written earlier as to why I believe the issue is much larger than Zuckerberg or Facebook,...
Posted June 7, 2010 with 1,448 views     

New Media, Social Change and Current TV: An Interview with Max and Jason

I recently had the pleasure of sitting down with Max and Jason from Al Gore's Current TV. As the stars of the hugely popular Still Up, they're at the intersection of pop culture and social change. I asked them about what...
Posted April 6, 2010 with 438 views     

Celebrity to go: Personal-ilty apps that take us all to market

Image credit: Brian Solis on iTunes Just before the holiday break, Brian Solis, the highly respected PR strategist moved the blogosphere one step forward yet again. By launching his own app, he not only gave himself a powerful tool through which...
Posted January 7, 2010 with 478 views     
Logo