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3 Powerful Ways to Maximize Automation in Your Email Marketing

Email marketing has been around for a very long time. In the early days, marketers used the “batch and blast” method of reaching potential customers. Because the recipients were happy to read their email when it came in small quantities, those early...

Posted January 15, 2014    

10 Ways to Avoid Common Email Marketing Mistakes in 2014

Email marketing has always had critics. These skeptics will tell you all the reasons why the email marketing channel will eventually fizzle out. However, recent studies have shown the average return on investment in email marketing to be anywhere...

Posted January 12, 2014    

5 Things A Business Owner Should Know About CRM

It’s fair to say that business owners shouldn’t get bogged down in the details of their CRM system. That’s the sales managers job. However, there are a few things every business owner, from a CEO to a SMB owner should know before committing to a new...

Posted November 6, 2012    

How To Build An Effective Email Marketing List

Keys to Building an Effective Email Marketing ListEmail marketing lists are a tricky, yet powerful tool that many small businesses and large corporations are using to increase customer loyalty and drive sales. However, creating a good email...

Posted August 20, 2012    

Six Reasons Content Should Be Part of Your Marketing

Gone are the days when you could simply break into TV viewers’ shows with your ad, tell them how great your product is and then wait for them to show up at your door. The Internet doesn’t work that way. While the Internet can connect you with a...

Posted May 29, 2012    

The Right Way to Send Automated Emails

You can use our platform to automatically send emails that will improve your relationship with potential and existing customers. While automated emails are a very powerful tool, they can also be scary at first. The reason is no legitimate business...

Posted April 18, 2012    

5 Tips That Can Increase Your Conversion Rate

It’s easy to place all of your focus on attracting more traffic. However, regardless of whether you’re getting 20 visitors a day or 800, increasing your conversion rate can add to your bottom line without requiring you to attract a single additional...

Posted March 5, 2012    

Should You Care About Social Content Curation?

Elad Gil, who works for Twitter as a result of them acquiring his startup, wrote a post called How Pinterest Will Transform the Web in 2012. If this is the first time you’ve heard of Pinterest, don’t feel that you’re out of the loop. As a commenter...

Posted January 30, 2012    

The Importance of Using Testimonials

Whether you run a “traditional” business or have just developed a new iPhone app, you may think that testimonials are something that are only useful for websites in the fitness industry. While you’re far from being alone in this belief, quite a few...

Posted January 3, 2012    

5 Tips for Getting More Out of Your Email Marketing Efforts

Streamline Your Sidebar If you have a signup form in your site’s sidebar but aren’t getting as many new list subscribers as you’d like, Derek Halpern from Social Triggers says the best way to solve this problem is by taking a “less is more” approach...

Posted December 12, 2011    

How Can Your Company Start Producing Useful Content?

In my last post, I mentioned your email marketing efforts will almost always be more successful when you offer value to your recipients. In the comments, Chris Help backed up this point. He said “On the other hand, if someone sends out emails with...

Posted August 22, 2011    

How to Increase Profits With Smart Email Marketing

  Is targeted email marketing profitable? Yes. How profitable? Recent research shows “B2C marketers report an average 256% ROI” from email marketing. No, that’s not a typo. It does say a two hundred and fifty-six percent ROI. How can your...

Posted August 17, 2011    

Are Sales People Email Marketers?

A simple question with a seemingly simple answer -- Email Marketing is for the Marketing Department, not the Sales Team! Well yes, except for a couple of details… 1)      In many small businesses, there is no Marketing...

Posted July 18, 2011    

Moving ACT CRM to the Cloud

ACT CRM is the grandfather of sales automation tools and is still the most widely used in the world. With well over 6 million users, it’s tough to find a sales-pro that hasn’t used ACT CRM However, business changes, new requirements and the cost...

Posted May 5, 2011    

Can Online CRM Be The Recipe for Sales Success?

There is no shortage of advice about how to sell.  In fact, when you scan through the latest popular “how to sell” books, you’ll notice a LOT of similarity.  So if the there is broad concensus as to how to sell and the methods are readily...

Posted April 16, 2011    

Marketing and CRM? Yes, It Makes Sense. (Part 1 of 4)

Over the next few weeks, I will be sharing my thoughts and experiences on how a marketing person or team could benefit by using a centralized online Marketing CRM. We will start to explore a few topics from the Marketing standpoint...

Posted March 9, 2011    

Marketing and CRM? Yes, It Makes Sense. (4 Part Series)

When most people think about a contact relationship management (CRM) system they think about sales and sales automation. However, there is another department in every organization that really should be using a CRM just as much or...

Posted March 2, 2011    

Search Marketing and Lead Management vs. Sales Prospecting

The old school sales prospecting approach to generating leads appears to be out of fashion, especially if you read about marketing and selling online.  Every blog and webinar you can find will tell you that investing in search marketing, a good...

Posted January 19, 2011    

The Death of a Stereotype of a Salesman

When’s the last time you thought of Willy Loman?  You know, the tragic figure in the Arthur Miller play, Death of a Salesman, that we all studied in grade school….? For millions of American children, Willy was the first impression we had of a...

Posted January 7, 2011    

Should your sales people spend time on LinkedIn ?

If you run a business or manage a B2B sales team, then you’ve asked the question of yourself.  Maybe you have one or two sales people that like to spend time on various social media sites and tell you they’re “prospecting”. If you’ve managed...

Posted December 30, 2010    

 
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