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Posts by Mark Lerner Subscribe

5 INfluencers all Marketers Should Follow

@LinkHumansThough it has recently been opened up to us mere mortals, the LinkedIn publishing tool was initially only given to the cream of the thought-leadership crop. The “INfluencers” Program went live back in 2012, with the main goal of allowing...

Posted March 30, 2014    

When Writing a Blog Post, Size Does Matter

“If I had more time, I would have written a shorter letter.”The above quote has been attributed to everyone from Mark Twain to Winston Churchill. However, regardless of who actually said it, its meaning is timeless.When many young marketers start...

Posted March 25, 2014    

8 Things B2B Social Media Marketers Are Doing Wrong

Social media as a tool for B2B marketers is a relatively new phenomenon. Many B2Bs have been skeptical of social media’s effectiveness, particularly because they felt there was no way to measure its ROI. The truth is, the reason B2B marketers have...

Posted March 17, 2014    

Social Media and the Super Bowl: A Brief History

Can you guess how many people watched the Super Bowl last year? 10 million? 50 million? 100 million? None of the above.108 million.That’s how many people watched last year’s Super Bowl. 108 million! That’s over 1.5% of the entire population of the...

Posted February 3, 2014    

Why 'Teenage Flight' From Facebook is Good for B2B

There has been much talk recently about the wholesale abandonment of Facebook by its initial core user base, teenagers and early 20s. While the internet is abuzz with this phenomenon, and the potential it has to lead to Facebook’s downfall, we in...

Posted January 19, 2014    

How to Avoid LinkedIn's Site Wide Automatic Moderation (SWAM)

As of January 2013, LinkedIn implemented a policy that has since taken on the acronym SWAM (Site Wide Automatic Moderation). The name SWAM was not officially given by LinkedIn – it was coined by the platform’s users, and has since stuck. The basic...

Posted January 15, 2014    

Take Your Webinar Marketing to the Next Level

When it comes to B2B marketing, nothing is more important than educating, informing and engaging your target audience.  A webinar achieves all three goals at once, and has the added bonus of being a low-cost tool that can promote your brand’s...

Posted January 15, 2014    

The Social Media War [INFOGRAPHIC]

A war is brewing. Recently, Masters in Marketing posted this fantastic infographic that gives a perfect overview of the current state of affairs in the social media space.Some significant take-aways:Over 60% increase in adult internet users...

Posted January 7, 2014    

Top 7 Tips for Effective Content Marketing

Marketing is no longer just about selling your company’s product or service or about creating a brand that people can connect to. Of course, that’s part of it, but there is so much more that needs to be considered. Today, the most effective...

Posted January 5, 2014    

5 Resources Startups Need

In 1975, two college dropouts decided to create a computer software company; little did they know the monumental impact they would have on the world. The company, called Microsoft, began out of one of the founders’ garage - a man by the name of Bill...

Posted December 26, 2013    

 
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