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How Financial Companies Build Trust Through Social Media

As the financial industry continues to evolve in the digital marketplace, financial companies must be constantly monitoring the landscape for new ideas and methods to make themselves invaluable to their clients.Just today, I learned that it was...

Posted April 8, 2014    

Top 5 Goals for Nonprofits on Social Media and Step One to Achieving Them

By now, most nonprofits have realized that using social media effectively can help them reach some of the primary goals of their organization.In fact, according to a new HubSpot survey of just over 9,000 small-to-medium-...

Posted April 1, 2014    

Big Opportunity for Social Media Campaigns with Emotional Appeal

Brands have been appealing to emotion for as long as there’s been advertising. Provoking the consumer’s emotions can trigger subconscious reactions that override their more logical and pragmatic responses and help to create affinity with a brand.The...

Posted March 18, 2014    

Social Metrics from the Starbucks "F" Word Crisis

Before the age of social media democratized communication tools, companies didn’t have to worry so much about back-channel communications going public, but these days all it takes to make a big corporation look silly is a lack of foresight....

Posted February 26, 2014    

The Collaborative Economy Is Changing How People Do Business

At Kansas City’s beautiful Union Station — a building that used to be bustling with millions of people – Crowd Companies founder Jeremiah Owyang spoke about companies moving forward before the old way of doing business dries up....

Posted February 11, 2014    

Arby’s Biggest Social Win Ever Comes from Listening

This is going to be a short post, folks. It doesn’t need much explaining or extrapolation.In simple and plain terms, what happened this weekend with Arby’s, Pharrell Williams, and the Grammys is the best advertisement EVER for social media...

Posted January 31, 2014    

Social Media for Healthcare Providers in 5 Steps

A new IMS Health Report suggests that half of the Top 50 pharmaceutical companies in the world “do not engage with consumers or patients through social media, and only 10 companies” utilize Twitter, Facebook, and YouTube.Yikes.But health...

Posted January 26, 2014    

Yeah, It's Public! Prank Video Exposes Lack of Social Media Privacy [VIDEO]

Those of us who are active on social media may not think about it, but we are giving away all sorts of data about ourselves every time we use our accounts.One of the most important things to think about when you're quickly clicking through all the...

Posted November 22, 2013    

How Are B2B Marketers Finding Success? [INFOGRAPHIC]

93% of B2B marketers are using content marketing, but only 42% of B2B marketers consider themselves effective at it.On the surface, that's not so good, but if you consider that this statistic is up 36% from last year, I'd say that shows a lot of B2B...

Posted November 21, 2013    

How to Drive Social Engagement for Nonprofits [SLIDESHARE]

Why would nonprofits (or any company/business for that matter) want to drive engagement on their social media profiles?The answer is simple: The chances of more people seeing your posts are far greater when another person takes some kind of...

Posted November 20, 2013    

4 Lessons from the White House for Brands With Tweeting Employees

As the debate over Obama's Affordable Healthcare Act and the troubled rollout of the healthcare.gov website continues, one thing is certain: The White House has deemed Twitter as a valuable resource in fighting the PR battle and there's a...

Posted November 6, 2013    

How Financial Firms Can Build Trust Through Social Media

Financial institutions face a lot of challenges in today's marketplace, especially when it comes to social media.First, there's the regulatory issues: FINRA requires that firms must collect and store records of all business communication through...

Posted October 29, 2013    

Social Media Statistics That Affect Your Marketing Plan [INFOGRAPHIC]

Every year, the social media landscape shifts and its up to forward-thinking companies to anticipate this change and stay on top of things.Creative social marketing is still creative marketing, but creative social marketing that’s supported by the...

Posted February 6, 2013    

Twitter Bot Tests Limits of Social Authenticity

What does it say about the social media “rules” of engagement and authenticity when people are fooled by — and start talking to — a Twitter bot?Our pal Jason Falls doesn’t agree with the social media purists, for example. He says that any way...

Posted June 29, 2012    

Turn Your Twitter Profile Into an Instant Infographic!

Visual.ly has designed a cool bit of technology and graphic design that allows you to create your own infographic in about 30 seconds. It’s a quick Twitter account analyzer and an automatic infographic-generator rolled into one.Three reasons why...

Posted April 25, 2012    

New Research: 6 Distinct Segments of Millennials Identified

New research segments millennials into six distinct categories to help companies improve marketing and business models.Reaching the millennials generation is hugely important for companies. While the peak spending years of some millennials is still...

Posted April 17, 2012    

The Future of Social Media and Business: PivotCon Ideas & Links

We want to thank host Brian Solis and the folks at this week’s Pivot Conference for inviting Spiral16 to participate. There were tons of great speakers and opportunities for learning and networking. Not mention, it all happened in New York, which...

Posted October 22, 2011    

 
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