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Facebook Advertising Options That Won't Break the Bank

The Facebook algorithm changes have many Facebook page owners in an uproar, especially those who paid to acquire their Facebook fans.I manage nearly 20 fan pages and can confirm a startling drop in what’s been an already declining reach over the...

Posted December 28, 2013    

5 Tips for Brainstorming Blog Content

If you’re a blogger, it’s critical to develop ideas that attract an audience while making sure you have enough of these ideas to sustain your efforts.Brainstorming is, in essence, setting aside some time to think up as many themes or individual blog...

Posted September 16, 2013    

SEO Doesn't Have to Be Rocket Science

I recently read one of the most explanatory articles on Search Engine Optimization (SEO) to-date. The blog, written by a guest author via Windmill Networking, broke down several complex SEO components in a way the average person can actually...

Posted April 8, 2013    

Social Media ROI: Managing Customer Expectations

Having spent the last few years managing social media for various clients around the globe, I’ve been humbled by what my customers have taught me.  The biggest lesson I’ve learned is that there is a way to work with just about anybody, and it...

Posted March 31, 2013    

5 Tips for Avoiding Social Media Burnout

I often hear from people that they have social media burnout. And it’s actually quite common. In fact, it’s something I struggle with myself – not only because social media is my job – but because I also enjoy using it to keep up with friends. That...

Posted February 26, 2013    

8 Twitter Best Practices

Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or...

Posted February 21, 2013    

Making the Difficult Decision to Charge for Social Media Consultations

Over the years, there have been many instances in which I’ve had multiple meetings with potential clients about their social media presence. After investing many hours in outlining potential strategies in the hopes of landing their business, many...

Posted December 17, 2012    

The Great Debate: Does Social Media Really Level the Playing Field?

There's been discussion between Gini Dietrich and Mark Schaefer, which I've been calling, The Great Debate. Essentially, the argument is whether or not social media really levels the playing field. According to Gini, it does because as a business, “...

Posted November 15, 2012    

5 Tips for Writing Impactful Content

There is a saying among social media professionals that “Content is King.” Simply stated, posting valuable content is often what separates social media success from failure.  This is a challenging step for many, but my rule of thumb is to know...

Posted October 28, 2012    

6 Tips to Keep Your Blog Going

Last September, I made a commitment to myself – and to my audience – to blog twice per week. That may not sound difficult being a social media professional, but like you, my clients come first so there are times when I knew that making this...

Posted October 6, 2012    

How to Create a Social Media Strategy

Many businesses are unsure of how to effectively leverage social media as part of their marketing efforts. Some merely post messages once a year on their Facebook fan page or on Twitter only to say that social media ‘didn’t work’ for them.  For...

Posted August 5, 2012    

How to Write Good Content

Writing is enjoyable when we’re inspired and motivated. It can also be a chore if we’re out of fresh ideas.I believe the love/hate relationship with writing exists because writing requires both inspiration and perspiration. I’ve found that it’s...

Posted May 7, 2012    

Steps to Achieving Social Media ROI

Last week, we explained why social media Return on Investment (ROI) is a gray area. Again, social media is not a magic bullet. It takes time, energy, and creativity. Key ingredients to success include building new relationships and effectively...

Posted March 12, 2012    

Social Media ROI: It’s Gray Matter

When we consult with clients for the first time, many of them ask, “What’s going to be my ROI with social media?” Let’s start with a big disclaimer. Social media is not magic. It’s not a silver bullet, a cure for the broken business, another...

Posted March 6, 2012    

Business Blogging: Are You Over-Thinking It?

The thought of blogging terrifies many of my clients. Not too long ago, it terrified me too.  Just like anything new or different, it’s the fear of the unknown that often gets the best of us.  Some of the top blogging fears include: being...

Posted February 22, 2012    

Social Media & the Consumer: How to Handle Negative Feedback

There are a number of businesses that are still not embracing social media. They say things like, “We’ll get to it someday,” while others are simply skeptical of the emerging technology.  But, if I had to choose one core reason why some...

Posted February 6, 2012    

Unplug for the Holidays? No Way!

The online world has become such a staple in our daily lives hat many of us stay connected even during the holidays.   It could be a habit or maybe a fear that we might miss something. Perhaps we work in fields of technology or social media or...

Posted December 25, 2011    

How Much Time Should I Spend on Social Media?

This is a question I often receive during group presentations. And the answer to this question spans the globe. Here are just a few of the takes that those in the social media field have on this topic. In the past few weeks, I’ve seen blogs touting...

Posted December 13, 2011    

Social Media Managers: 5 Pricing Factors to Consider

Pricing is one the most difficult things for a service-based business owner, especially when it comes to social media management. There is a fine line between getting paid what you’re worth and losing business because prices are ‘too high.’ ...

Posted December 5, 2011    

Social Media Manager vs. Community Manager

As social media continues to develop, so do the roles within it. Among these are the roles of social media manager and community manager. I’ve teamed up with Tim McDonald, a well-known community manager in Chicago, to help in defining both. Today,...

Posted November 28, 2011    

 
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