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From Entertaining to Collaborating

In my article From Advertising to Engagement, I outlined the three crucial transitions that organizations need to go through when implementing social as a core competency in their marketing activities. In my last post I outlined the first of...

Posted April 1, 2014    

From Interrupting to Connecting

In my last post, From Advertising to Engagement, I outlined the three crucial transitions that organizations need to go through when implementing social as a core competency in their marketing activities:From Interrupting to Connecting -- the new...

Posted March 28, 2014    

From Advertising to Engagement

How many of you have looked at the advertisements on the right hand side of the pages here on Social Media Today? Why is it that even here on a website dedicated to social, advertisers think that the way to achieve their objectives is some generic...

Posted February 28, 2014    

The Ur Industry of Digital Transformation: IME

Regardless of how and when you think that your company and industry will be swept into the torrential flow of change that we call "digital transformation," I think you'll agree that the very first industry to have felt the pain of creative...

Posted February 11, 2014    

Social Powers Business Ecosystems

The complexity of a collaboration task is in part a function of the number and variety of people required to complete the task. For this reason some of the greatest value from using social technology comes when a company connects its employees to a...

Posted January 31, 2014    

2014: Year of the Code Halo

Is your social data a “digital exhaust,” a “data shadow,” or part of a “Code Halo?”Pundits are enthusiastically predicting that 2014 will be the Year of the Internet of Things  or the Year of the Connected Home or even just the most interesting...

Posted January 9, 2014    

Social Employees Drive Digital Transformation

In my last post, on how social is important to digital transformation, I wrote about how social technologies are critical for companies to embrace across three areas --1) Connect your employees - invite them to start working together to...

Posted January 2, 2014    

Enterprise Transformation and the Role of Social

Social is sending a shockwave through the enterprise and challenging organizations to rethink the way they are organized and how all of their processes work -- both internal and external. This is part of a bigger trend, often referred to as "digital...

Posted December 9, 2013    

 
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