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Gods of Retail War 2014

Watch out, GameStop, Walmart has a double-barreled shotgun pointed at you! Or a neutron ray gun. Maybe even the Sword of Sparda. Not literally of course, but in that Walmart kind of we-have-you-in-our-sights way they get when they sense a market...

Posted March 27, 2014    

Top 10 Most Engaging Brands of 2013 and How They Did It

 “Brand engagement” is how well a brand meets expectations that consumers hold for what drives their behavior in the category where the brand competes. More specifically, the drivers of engagement are the rational and emotional attributes,...

Posted December 24, 2013    

If The Nike Brand Doesn't Fit, LeBron Won't Commit

Hard as it is to believe today, there was time when celebrities wouldn’t lend their name to product endorsements. That was not to say they didn’t, they just didn’t do it in the United States. Japan was a big market for American celebrity...

Posted December 13, 2013    

Week #2 of Shutdown Slices Political Party Brand Scores

On the brand front in Shutdown Week #2, the Republican brand is taking the brunt of voter frustration. The brand’s engagement assessment – its ability to meet Republican voter expectations for their Ideal Political Party – got sliced another 5% this...

Posted October 10, 2013    

With Government Shut Down, Which Political Party Brand Takes Bigger Hit?

After years dealing with financial crises on a last-minute basis, House Republicans and Senate Democrats couldn't get organized enough to break the politically charged budget standoff over President Obama’s Affordable Care Act. Unable to organize an...

Posted October 4, 2013    

Are Burger King's New Healthier Potatoes an Oxymoron?

Health Fact: someone 25 years old today will live 2.5 additional healthier years than a person born 2 decades ago. The nuance in that statement is the “healthier” part. People have been living longer, but not necessarily healthier. Some of that “not...

Posted September 26, 2013    

Fashion Brands in 2013: Armani, Burberry, J.Crew Over Ralph Lauren and Banana Republic

It’s Fashion Week and the results of the 2013 Brand Keys Fashion Brand Index are in. And the survey says...fashion brand importance is up again. Sure, consumers need to like what they’re going to wear, so design and style are important. But when it...

Posted September 12, 2013    

Acquisition of Nokia Phones Adds New Anti-Google Weapons to Microsoft Arms Race

Outgoing Microsoft CEO Steve Ballmer was quoted, “By the early part of this year it was clear to me that perhaps acquisition would be a way to accelerate.” He wasn’t specific as to what they were accelerating, but it seems reasonable to presume that...

Posted September 5, 2013    

Which Brands Are Most Patriotic?

 With July 4th soon upon us, many marketers are readying to wrap their brands in the American flag and cue the marching bands. As part of a brand values survey, we did a statistical “drill-down” to identify which of 197 brands were more...

Posted July 3, 2013    

He Says "E-Reader," She Says "Tablet"

  Yes, we know that there are differences between a dedicated e-reader and a tablet. And if absolutely forced, consumers will acknowledge the differences, too. But ultimately that’s not really what consumers focus upon. In the hearts and...

Posted April 18, 2013    

The New BlackBerry Brand: Who's Calling?

Remember RIM? Research In Motion? The company that used to be a juggernaut of smartphones? They just introduced their long-delayed BlackBerry 10. In days gone by, we probably would have written their “long-awaited BlackBerry 10,” but given the...

Posted January 31, 2013    

Hanging Up on Landlines

 There was a time if you wanted to make a call, the nearest phone booth was probably at the back of your local candy store. Those disappeared when phone companies installed street-corner booths. Urban vandalism combined with the advent of the...

Posted May 17, 2012    

Making Sense of Amazon.com: Retail, Publishing, Digital, and TV(?)

Looks like Amazon is joining Hulu, Netflix, and YouTube in getting into the original TV content business.Joe Lewis – former exec in development at 20th Century Fox and Comedy Central, currently VP, Production at Amazon Studios – briefly listed his...

Posted March 9, 2012    

The Case of the Disappearing Airline

When you get into work on Monday you’ll find that the Continental Airlines brand has vanished for good. That’s when the airline and United, the 4th and 3rd largest carriers respectively, will adopt a single passenger reservation system. The 2010 $3...

Posted March 1, 2012    

A Foot in the Door No More -- Goodbye, Fuller Brush Man

You have to be of a certain age to remember the actual door-to-door salesmen of joke and fable, because times have changed. That happens more quickly in the marketing universe than others. The concept of the door-to-door salesman traded on the...

Posted February 23, 2012    

And the Academy Award for Engagement Goes To...

  The Academy Awards are considered to be one of the biggest entertainment draws of the year, sometimes called the “Super Bowl for Women.” True, female ratings have been down. Overall ratings too. Last year’s viewership was down about 10% from...

Posted February 21, 2012    

The Most Valuable Company in the World

Apple’s stock broke above the $500 point for the first time this week – right after the company reported absolutely staggering sales and profits for the recent holiday quarter. That gives them a current capitalization of $465 billion. Exxon’s,...

Posted February 17, 2012    

A Not-So-Wonderful Kodak Moment

They’ve been called “an iconic photographicfilm pioneer.” And a “legendary American photography company.” And the “image of film-based photography.” Unfortunately, what Kodak can’t be called is a 21st century digital image brand. By all rights,...

Posted January 12, 2012    

We’ll Take McHatten

McDonald’s, which has remodeled a dozen Manhattan locations over the past year-and-a-half, is planning on opening a dozen locations in Manhattan over the next half-decade.Currently there are 73 Manhattan locations. And while the quick-serve...

Posted December 8, 2011    

The Final Frontier: Customer Expectations

  Comedian Louis C. K. does this marvelous bit where he berates consumers about how spoiled they are about technology today. How folks have come to take for granted what a mere decade ago would have been called ‘science fiction.’ How, he...

Posted November 29, 2011    

 
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