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5 Career Tips for Recent Graduates
I know this is just four, but they fit better. The fifth is “Control your own career.” As in don’t leave it up to someone else, least of all your boss.I get it. You’re anxious. A bit stressed. One life stage comes crashing to an end and a new,...
Social Engagement Done Right: Getty Museum's New Initiative
We invent hashtags, issue images in hopes of getting re-tweeted, ask tiresome questions of our Facebook fans and we think we’re being social.We share clever semi-contextual ads on our Twitter stream and because we’re doing it in real time we think...
I Need an Internet Car
Fact: Twenty percent of the price of a new car is for the software. My car didn't stop itself from hitting this tree, either. Monday I take my seven-year-old car in to have the front end repaired. I hit a cement block in a local garage...
When the Readers Become Writers What Do the Writers Become?
When the readers become writers is a recent talk* I gave at the University of Oregon about the evolution of advertising creativity. We’ve moved from defining brands through their words to defining them by their behaviors. “A brand isn’t...
Creative Digital Strategy: Five Suggestions
From the Musée Picasso in Paris, inspiration for an ad campaign I’m teaching this week at the University of Oregon’s School of Journalism and Communication. From what I can gather so far, in conversations with Professor Deb Morrison and instructor...
