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Posts by Edward Boches Subscribe

Can a Table Kill Creativity and Collaboration?

Sit on the floor. Get rid of the chairs. And the desks. And the teacher at the front of the room. What happens? Ideas happen. And creativity happens. And collaboration happens.It’s amazing the influence that physical space has on how we determine...

Posted April 19, 2014    

Creativity Is the New Currency

For most of my career, I’ve been labeled a “creative.” I worked in the “creative” department. My business card said “creative director” or even more pompous “chief creative officer.” I was someone who crafted taglines, thought up ads, wrote...

Posted March 24, 2014    

Lessons from IBM’s Watson Powered Lunch Truck at SXSW

 Watson can churn out more than a million never before prepared recipes if you give it a key ingredient and a region of the world Excerpted from the original post at Creativity Unbound.It’s a Peruvian Potato Poutine. Only unlike a typical...

Posted March 18, 2014    

Are You Paying More Attention to Your Privacy?

Edward Snowden via video conference at SxSWOriginally appeared on my blog Creativity Unbound. Read the entire piece there.Who knows you’re here right now? I’ll tell you. Google analytics, Livefyre and Twitter. They may not know exactly who you are,...

Posted March 15, 2014    

Thoughts and Sound Bites from SXSW

The over-sharing generation tunes into privacy at Snowden’s SxSW session(The following excerpt appears as a full post at Creativity Unbound.)I’ve just spent the last three days at SxSW. Yes it’s insane. Yes people drink too much. And yes there is...

Posted March 12, 2014    

Sometimes There's an Actual Person Making the Products We Buy

This is Tim. He’s a craftsman, a precision welder and he’s meticulously working on my new bicycle frame.Once upon a time, before the Industrial Revolution, before malls, before mass media and advertising, we knew who made the stuff we bought. Well...

Posted March 8, 2014    

Has the Anti-Hero Come to Advertising's Rescue?

It appears a take-no-prisoners attitude is emerging as the latest advertising trend. First Barbie. Now Cadillac. The two most talked about, written about ads of the last month share an in your face “I don’t really care what you think,” approach...

Posted March 4, 2014    

A Brand Can Own Any Idea, but Can it Live Up to the Ideal?

Any brand could have used the line. But could it have lived up to the ideal?My friend and sometimes co-conspirator Will Burns had a great post in Forbes this week arguing that brands too often kill a great advertising idea because it isn’t “ownable...

Posted March 1, 2014    

Strategists and Creatives Have to Change Their Shape from T to Square

Undercurrent’s Mike Arauz suggests we evolve, yet again.We used to define ourselves and our roles in rather narrow ways. We had an expertise or a craft or a skill set. And if we were good at it, and our talent was in demand, we were employed. At...

Posted February 25, 2014    

Has Twitter Been Reduced to Just Another Broadcast Platform?

 Sometimes I long for the good old days. You know, Twitter five years ago. When social media was actually social. Not just another broadcast media channel. Remember Tony Hsieh actually having public conversations with Zappos customers or...

Posted February 21, 2014    

Twilight of the Brand? Don’t Bet on It

“Customer loyalty is a thing of the past.” So declares James Surowiecki in this week’s New Yorker Financial Page column. As instant access to objective information — reviews, forums, social media —  becomes the new norm consumers can...

Posted February 18, 2014    

Creativity, Collaboration, and the Power of Silence, from Herbie Hancock

The Miles Davis Quintet was in Stockholm performing in a huge arena. As Herbie Hancock tells it, “The night was magical, the audience was rapt, the band was hot, communicating telepathically, like a dream. The kind of night every jazz musician...

Posted February 10, 2014    

A Tale of Coca-Cola, Racism, Twitter and the Media

Fact. The number of people who rant and get pissed off on the Internet is not a reflection of how many people actually care in real life - despite how much the press sometimes magnifies and exaggerates the reaction.This week I was asked by Variety...

Posted February 7, 2014    

There was One New Idea (Not) on the Super Bowl [VIDEO]

 Professional critics, industry experts, colleagues and even students all agree that this year’s collection of SuperBowl ads was OK but not great. It’s unlikely that five or 10 years from now that anything will remain on a best of list. Sure, #...

Posted February 7, 2014    

Ideals Can No Longer Be Manufactured: What Does This Mean for Brands and Advertisers?

Unilever claims to be doing a lot in the CSR space and isn’t shy about promoting its efforts.In the last few years we’ve seen plenty of evidence that brands, large and small, are at least experimenting with social initiatives. Doing rather than...

Posted January 29, 2014    

The Evolution of the Big Idea [SLIDESHARE]

Thought I’d share a lecture I threw together for an introductory creative class I teach at BU’s College of Communication. I know it’s an overdone topic — The Big Idea, Dead or Alive — but the fact is it will never be resolved and there’s plenty...

Posted November 19, 2013    

The New Normal: Fast, Cheap, and Good

The saying used to be, “pick two.” Fast and cheap, but not good.  Fast and good, but not cheap. Cheap and good, but not fast. You get it. Anyway, that’s a thing of the past. And if you need any confirmation, take a look at the  five-spot...

Posted October 26, 2013    

Courage, Creativity, Collaboration: How to Succeed in PR and Advertising

  Courage, Creativity, Collaboration: How to Succeed in the new PR and Media Landscape. from edward bochesIf you followed the story of my re-invitation to speak to the Council of PR Firms Boston event, here’s a follow-up. Last night the...

Posted October 5, 2013    

Thoughts from a 3% Conference: Clients Need to Demand More Women

Only three percent of advertising creative directors are women. Who’ll solve this problem? Women? Men? Agency management? I think we need the clients.Our panel at Boston’s 3 Percent ConferenceI was thrilled to see a huge a turnout last night —...

Posted July 17, 2013    

The Best Creative Idea of the Year?

There will be no shortage of great ideas vying for attention at this month’s Cannes Creativity Festival. But I’l be rooting for one in particular. Forsman & Bodenfors’ energy saving experiment for E.ON.The campaign has made more than...

Posted June 12, 2013    

 
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