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Dark Data and Measuring Invisible Impact in Your Facebook Community

In digital communities, good brand managers spend their time observing and interacting with the hundreds or maybe even thousands of fans who engage daily by commenting and posting. These vocal fans are incredibly important, but they represent only a...

Posted March 18, 2014    

Athletes as Advocates: How Beats Goes Broad Without Selling Out

Note: See the full accompanying infographic here.Regardless of your preferred brand of headphones, it’s hard to ignore the noise Beats by Dre is making in the consumer electronics industry this winter. Its signature headphones are seemingly on every...

Posted February 13, 2014    

 
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