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Why Groupon has Legs
With Facebook Deals and Google Offers launching the exact same service as Groupon (and having been tagged “Groupon Killers“), pundits are questioning Groupon’s sustainability and market share. Deals have become commodities, and Groupon will...Social Commerce Proliferates Across Niche Group Buying Systems
Social commerce won’t be just the playground of Internet giants Groupon, Google and Facebook. White label social commerce platform providers will allow any publishing entrepreneur to easily build social buying applications. In my previous post, I...Why Social Commerce is Attracting Huge Investments
This article originally appeared at Daily Deal Media. I supplemented the original article with new projections for daily deal revenue growth from investment firm Needham & Co. The term “social commerce” was rarely discussed until Groupon’s...A new Twitter business model – a comprehensive hashtag strategy
Following up on my previous post A New Local Business Model for Twitter, I extend the idea of Twitter potentially employing a new hashtag for geographies to other categories. To recap the geographical strategy: 1) Twitter first creates a series of...A New Local Business Model for Twitter
Since Twitter is finding it difficult to create a bona fide business model based on its platform alone, they should look into developing broad new applications based on Twitter. First, look at what Twitter does best: breaking news. The Twitter...Social Commerce is currently unsocial
With Groupon currently the poster child for social commerce, there’s a lack of true social interactions in the current nascent state of social commerce beyond “sharing” the deal with your buds. The group buying concept is essentially another...The Search Engine of “Likes”
Brand advertising doesn't fulfill real time consumer needs
Don't you really hate these? There's a sea change in consumer advertising, and it's tangible. Traditional mass media advertising has been blindsiding consumers with the “commercial” for almost a century. They are gladly...The opening up of Facebook and what happens next
Three months ago, I published the media prediction that Facebook would “open” up its network by simply allowing people to let others follow them even if they were not friends. They are going two steps further… ReadWriteWeb...Build a dynamic local community news resource on Twitter in one hour
Here's a perfect way to engage your community by providing them with local breaking news resources using Twitter and Twitter Lists. And it only takes ONE HOUR to build… see the slideshow (best seen in full screen)! Build a dynamic local...Twitter Lists will organize the social graph
Twitter lists will change how people network themselves into groups and geographies. Although the first lists will develop around social media (top 100s, etc.), they will eventually develop around organizations / civic groups, enterprises and...Anybody can become a media hub with new content distribution models
Simply put, there are two online venues to find news content — publishers like New York Times and CNN.com, and syndicators like Yahoo! News and Huffington Post. Publishers don't like their content repurposed by syndicators and talk about...The Hyperlocal Advertising Business Model — an Illusion?
Fast Company's Michael Gluckstadt's article “Can Anyone Tap the $100 Billion Potential of Hyperlocal News?” points out the problems when a national advertiser like the New York Times, or local news aggregators like CitySearch, Topix or...10 steps towards a new austere Twitter
Up to now, Twitter culture has been about being social, not commercial. However, when one uses Twitter as a business tool, the initial social chit chat soon becomes tiresome (real estate agents, for example, have been counseled not to discuss real...Three Great Articles on using Twitter for Business
In the span of 24 hours, the New York Times, Inc. magazine and Twitter itself published three descriptive articles on how local (and national) businesses can use Twitter for marketing and business development: New York Times 7/22/09 —...Using Social Media as a Business, not a Social Tool
(from Soshable) Twitter started out as a social tool, asking its users “What are you doing?”. Now, it's become an effective business networking tool with an agenda… “What are you pushing?”. Business social...The Mother of Real Time Search
Friendfeed aggregates its users' content on 50 or so social networks and distributes the batch across the timeline. It's the mother of social media aggregation, so the announcement of its new real time search functionality is far more comprehensive...Why Twitter is better for Classifieds than Craigslist
Craigslist has become the standard for community classifieds; it's more efficient reaching a local audience than any other local advertising media, and it's free. But it does have problems: Craigslist advertisers / posters are generally anonymous...What Every News Weekly Magazine Aspires to Be - and Why it's Unsustainable
There is no market for a news weekly that regurgitates the news that happened ten days ago, daily newspapers have proven that. But good writing about current events will attract a specific and loyal reader.The New York Times chronicles how...The Future of Twitter. Web 2.0 Expo seems Stuck on This.
As much as we love Twitter, Web 2.0 Expo seems stuck at what Twitter has wrought, and can't seem to focus further than the next Twitter app. WSJ Digits reports that the presentation on Twitter business models was the most popular, and the best...
Jonathan Salem Baskin is an author who writes a regular column on Advertising Age & posts on his award-winning blog. More »
John Bell heads up the 360° Digital Influence team & teaches graduate studies in Digital Influence at Johns Hopkins University. More »
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell More »
John Byrne is chairman & editor-in-chief of C-Change Media Inc. & the author or co-author of eight books. More »
Gini Dietrich Gini Dietrich is the founder and chief executive officer of Arment Dietrich, Inc. More »
Vanessa DiMauro is the CEO of Leader Networks & has been creating successful online communities for over 15 years. More »
Maggie Fox is the founder and CEO of Social Media Group & was named one of the Top 100 Marketers in Marketing Magazine. More »
Laurent Francois I lead the marketing&development hub @ Express Roularta Services, a media company. I focus on 2 main brands (L'Express, More »
Rachel Happe is a Co-Founder and Principal at The Community Roundtable & a blogger at The Social Organization. More »
JD Lasica is a consultant who is considered one of the leading authorities on social media & user-created media. More »
Brian Solis s author of Engage and is recognized as one of the most prominent thought leaders & authors in new media. More »
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Jobs by SimplyHired
Crisis Management & Communications in a Digital Age Workshop
When: Fri, 2012-05-25
Public Relations in Vietnam Conference
When: Thu, 2012-05-31
Interactive Day San Diego
When: Wed, 2012-06-06
The Virtual Executive: How to Act Like a CEO Online and Offline - Webinar with Debra Benton
When: Thu, 2012-06-07
Crain's Tech Talk Live
When: Mon, 2012-06-11
SEO in the Sun
When: Sat, 2012-06-16
“I would compare Facebook Like-Gates to capturing email and other contact information by offering ebooks and whitepapers. Without these, you'd be providing great content but that doesn't mean that everybody would go out of their way to dish out their contact details. It's a way to incentivize content providers to continue to generate great articles, inforgraphics and videos. And unliking a page is ...”
“Nonverbal communication is as important as our verbal or written messages. And how we appear in photographs on the web-- and specifically on Linkedin--can be critically important to our personal brands and our messages. The research you cite about warm and cold impressions is critical to how we are perceived. Thanks for the insightful post, Victoria, and I'm looking forward to the future posts. ...”