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The Hyperlocal Advertising Business Model — an Illusion?

Fast Company's Michael Gluckstadt's article “Can Anyone Tap the $100 Billion Potential of Hyperlocal News?” points out the problems when a national advertiser like the New York Times, or local news aggregators like CitySearch, Topix or...

Posted August 17, 2009    

10 steps towards a new austere Twitter

Up to now, Twitter culture has been about being social, not commercial. However, when one uses Twitter as a business tool, the initial social chit chat soon becomes tiresome (real estate agents, for example, have been counseled not to discuss real...

Posted August 5, 2009    

Three Great Articles on using Twitter for Business

In the span of 24 hours, the New York Times, Inc. magazine and Twitter itself published three descriptive articles on how local (and national) businesses can use Twitter for marketing and business development: New York Times 7/22/09 —...

Posted July 25, 2009    

Using Social Media as a Business, not a Social Tool

(from Soshable) Twitter started out as a social tool, asking its users “What are you doing?”. Now, it's become an effective business networking tool with an agenda…  “What are you pushing?”. Business social...

Posted July 20, 2009    

The Mother of Real Time Search

Friendfeed aggregates its users' content on 50 or so social networks and distributes the batch across the timeline. It's the mother of social media aggregation, so the announcement of its new real time search functionality is far more comprehensive...

Posted July 3, 2009    

Why Twitter is better for Classifieds than Craigslist

Craigslist has become the standard for community classifieds; it's more efficient reaching a local audience than any other local advertising media, and it's free. But it does have problems: Craigslist advertisers / posters are generally anonymous,...

Posted June 14, 2009    

Twitter to replace 800#s as corporate contact point

Anybody listening or watching the mass media knows that the media Twitter handle - at San Francisco’s KCBS, it’s @KCBSnews - are replacing 800 #s and SMS as the preferred form of corporate contact. The reasons are obvious: Twitter handles are easy...

Posted June 11, 2009    

What Every News Weekly Magazine Aspires to Be - and Why it's Unsustainable

There is no market for a news weekly that regurgitates the news that happened ten days ago, daily newspapers have proven that. But good writing about current events will attract a specific and loyal reader.The New York Times chronicles how Newsweek...

Posted May 25, 2009    

Ten Ways Twitter has Completely Changed the Sales Process

Twitter is fueling Enterprise 2.0 and changing the sales process by opening up how providers and clients discover, interact and close deals with each other. It’s not hard to imagine that all sales forces will be Twitter-based within a few years (if...

Posted May 22, 2009    

The Free Killer App for Chambers of Commerce

Chambers of commerce have been hit by the recession as local merchants pull back on their membership fees. They need to create value for their membership by offering ways to develop their business in a slow economy. Our Breaking News City sites...

Posted May 10, 2009    

The Future of Twitter. Web 2.0 Expo seems Stuck on This.

As much as we love Twitter, Web 2.0 Expo seems stuck at what Twitter has wrought, and can't seem to focus further than the next Twitter app. WSJ Digits reports that the presentation on Twitter business models was the most popular, and the best...

Posted April 2, 2009    

The Future of Twitter. Web 2.0 Expo seems Stuck on This.

As much as we love Twitter, Web 2.0 Expo seems stuck at what Twitter has wrought, and can’t seem to focus further than the next Twitter app. WSJ Digits reports that the presentation on Twitter business models was the most popular, and the best...

Posted April 2, 2009    

Twitter Education for Kids

Twitter is arguably the simplest and easiest online social networking / broadcasting application to learn, and one any kid can use almost instantly. The Guardian UK reports that a proposal is being submitted to overhaul the primary school curriculum...

Posted March 28, 2009    

LinkedIn's Obsession with Guarding its User Data will Alienate its User Base

LinkedIn was never very transparent. Although they offered up a LinkedIn API to developers in June, 2007, I can't name one developer-based LinkedIn API built application (I can name partners like NY Times), while I can point to hundreds of Facebook...

Posted March 25, 2009    

Twitter as PR-for-Hire

Earlier this month, Jeremiah Owyang compiled a unique list of “sponsored conversations” that are taking root as the social media and advertising become intertwined. Up to now, that intersection has taken the traditional form of banner ads on blog...

Posted March 25, 2009    

The Multi - Conversational Web

Welcome to the Multi-Conversational Web The new Facebook page redesign has incorporated real time friend feeds that makes Facebook more conversational like… Friendfeed or Twitter. What this means is any friends can respond instantly to...

Posted March 16, 2009    

Leveraging the Social Graph for Business Referrals

For business purposes, the social graph creates an optimal referral network. As far as I know, no company has gotten into the national business of showing the myriad business networks - chambers of commerces, civic organizations like Lions club,...

Posted March 3, 2009    

9 Ways to Monetize Twitter Analyzed

At this point in the evolution of the social media, pay-to-play runs counter to any social network business model. The wildly popular Twitter will eventually have to break the barrier and declare a revenue model. In December, AdAge offered up a list...

Posted February 18, 2009    

Recession Boosting Social Networking Adoption

From TechCrunch: Breaking: Facebook Surpasses 175 Million Users, Growing By 480,000 Users a Day (population of Atlanta = 520,000) Is Twitter Worth $230 million? Probably - Last week’s big social media topic was Twitter’s new $35 million...

Posted February 14, 2009    

NBC4i - an Example of a News Organization Interacting with their Audience via Twitter

The news media is now figuring out that their viewers/readers want to participate in conversations with them for the same reason Letters to the Editor was important to print newspaper. Simply put, viewers just like to see their name and viewpoints...

Posted February 14, 2009    

 
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