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The Decline of Reading

Why are print newspapers shutting down presses, and book publishers decrying where their readers went? Today’s NY Times essentially says this: (Charts, of course, not based on actual statistics; for descriptive purposes only) Consumers are...

Posted February 8, 2009    

Managing Massive Social Networks While Retaining Community

Recently, there has been new commentary on the unmanageability of massive social networks, particularly on Twitter and Facebook. In October, we addressed how Twitter was the most easy social media application to build massive stranger networks....

Posted February 3, 2009    

Media’s Business Model Inertia

Web 2.0 hasn’t demonstrated any viable media business models beyond advertising. The dilemma is advertising is the print media’s business model, and publishers have been hesitant to cannibalize their 1.0 advertisers by moving them to the less...

Posted February 2, 2009    

Mainstream Media Mistakes on Twitter

FIRST, WHY ARE THERE NO NEWS PRODUCERS ON TWITTER? Twellow is the best application to find Twitterers grouped by occupation. I perused through the news category - noted a lot of freelancing journalists and some reporters, but no news producers or...

Posted January 14, 2009    

The New Web 2.5 Opportunity: Create Media Content Hubs

TODAY’S ONLINE CONTENT FATIGUE Web 2.0 could be described as a phase in the evolution of the Internet that facilitated individuals in creating content within the constructs of social websites (blogs) and social networks (as participants). User-...

Posted January 11, 2009    

The Politics of Unfollowing

“Following” on Twitter, Friendfeed, “Friending” on Facebook, and “Connecting” on Linkedin are acts of respect, and generally greeted with appreciation as long as one is not a spammer, stalker or gross. So why is there a set of Twitterers who believe...

Posted December 31, 2008    

Twitter’s Massive Portability Strategy

Twitter should position itself as the defacto platform for broadcast micro-blogging/messaging, and establish universal access standards for public use. They’re executing on the strategy with integration together with both Google Friend Connect and...

Posted December 19, 2008    

The Organic Role Twitter Spammers Play

At Twitter, the act of spamming is universally panned. The first act of the Twitter Spammer is to “follow” up to 2,000 Twitterers (Twitter apparently sets the limit at 2,000 follows for new accounts). The spammer usually creates multiple Twitter...

Posted December 8, 2008    

Old-school Broadcast TV Advertising Model Working Online for Hulu

Three snippets of recent buzz about Hulu: Hulu has attracted advertisers used to the TV advertising model (Alley Insider 11/10/08) Hulu is easier to use when searching for TV and movies. YouTube is a mess (NYT 11/10/08) YouTube is playing catchup...

Posted November 12, 2008    

Clueless Corporate Social Networks

Most corporations are backing into developing a social media presence just because it’s being demanded by their managements when they read the headline: 93% of Americans want Companies to have presence on Social Media Sites. Valleywag notes...

Posted October 1, 2008    

Ten Steps to Successful Marketing via the Social Media

Returning from BlogWorld with a social media marketing system embedded in my brain. Although I follow how Zappos uses Twitter to engage their customers, I was impressed hearing the whole Zappos story from ceo Tony Hsieh. Person Tony Hsieh Right...

Posted September 22, 2008    

Website 2.0 - Evolving into Feed-Based Social Networks

This is Part 2 to earlier post Proliferation of Feed Based Networks Part 1. Websites as brochureware aren’t credible as society embraces social media to validate brands, products and services. Companies must incorporate social media systems into...

Posted September 16, 2008    

Barriers to Enterprise 2.0... overcoming the obstacles

The larger the enterprise, the huger the knowledge management problems, simply because communication is harder to circulate across large groups. Not surprisingly, the easiest way to facilitate this communication is to “open up the channels”. But the...

Posted September 11, 2008    

Proliferation of Feed-based Social Networks - Part 1

The real estate industry has been the most pragmatic in applying social media constructs - blogging and social networking - in order to develop lead generation systems for its professional practitioners. Real estate’s Active Rain continues to be the...

Posted September 7, 2008    

Net Fatigue - How it's Changing Internet Usage

The Internet is no longer a novelty. With the PC as a household media hub, users are demanding transparent, non-arrogant, fulfilling services from internet service providers. By doing so, they are creating a cultural shift in the way all business is...

Posted September 2, 2008    

The Shock of the New Societal Transparency

Societal transparency is a uniquely new phenomenon that is creating a sea change in how individuals relate to society. Personal privacy seems antithetical to the new exposure the Internet brings to social media participants. This slideshow...

Posted September 2, 2008    

Shrinking Readership Causes Diaspora of Newsprint Journalists

On Community Funded Reporting site Spot.US, David Cohn reports from Freelance Camp - “an unconference for freelance professionals of all sorts - artists, coders, writers, designers etc.”   The most pertinent session for me was aptly titled “...

Posted August 31, 2008    

 
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