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Facebook Acquires Oculus: Virtual Social Gaming, Wearables, or the Next Platform?

Facebook announced via classic Mark Zuckerberg Facebook post that they will be acquiring Oculus VR, the leader in immersive, virtual reality technology for around $2 billion. Oculus, which began as a Kickstarter project, currently has released two...

Posted March 29, 2014    

What Does Google's Android Wear Mean for Wearables and Connected Devices?

This week Google announced Android Wear, a new version of the Android operating system built specifically for smartwatches and wearable technology.LG's "G Watch," expected to launch next quarter, will be one of the first smartwatches built on the...

Posted March 22, 2014    

What the WhatsApp and Mobile Messaging Feeding Frenzy Mean for Marketers

Facebook has entered into an agreement to purchase WhatsApp, a messaging app that has seen explosive growth with over 450 million monthly active users. Facebook is shelling out $16 billion in cash and stock, an additional $3 billion in restricted...

Posted February 25, 2014    

UNICEF USA Launches New Mobile TapProject Campaign

The United Nations Children's Fund (UNICEF) is one of the world's most well-known nonprofit organization working in more than 190 countries and territories improving children's lives by providing health care and immunizations, clean...

Posted February 21, 2014    

Sports & Entertainment Industries Use Beacons to Implement Location-Based Marketing

Mobile technology and capabilities are constantly evolving. Brands that are able to stay ahead of the curve and extract value from new technologies give themselves distinct advantages.Beacon technology is evolving quickly in the mobile industry as...

Posted February 8, 2014    

2014 Digital Marketing Resolutions for Your Brand

With everyone making their own personal resolutions this week for the year ahead, I thought it would be helpful to share a few extra digital marketing resolutions you should be sure to include in your marketing department's goals and resolutions for...

Posted January 9, 2014    

Instagram Direct, Facebook Ads, Image Caching, and 'Nearby' Tweets: The Last Two Weeks in Digital Marketing

We've seen lots of interesting developments in digital marketing over the past two weeks. Here's a quick review, in case you missed anything:Facebook launches auto-play video ads Facebook launched the auto-play feature for user-submitted videos back...

Posted December 21, 2013    

Mobile Email and Market Share Trends and Stats for 2014

Email marketers love to talk about email client market share. Your email client market share affects a great deal of the design and strategy behind your email marketing. It's important to not only look at your market share today, but also future...

Posted December 18, 2013    

Instagram Direct to Take on Snapchat

Instagram has made significant strides in 2013 as they launched their web feed, a new tagging feature, Instagram video, web embeds, and their recent announcement of sponsored photos and videos. At an event in New York yesterday, Instagram announced...

Posted December 13, 2013